Laila El Bourconi
Sales Advisor
Dubai,DU
Summary
Affable, outgoing Sales and Marketing Consultant with 2 years of experience developing and implementing marketing strategies for various industries. Builds rapport quickly and converts 75% of leads into customers. Strong history of running successful promotions.
Overview
3
3
Languages
2
2
Certifications
8
8
years of post-secondary education
3
3
years of professional experience
Work History
Sales Advisor
HSBC BANK middle east
Dubai
02.2020 - Current
- Established beneficial professional networks and partnerships to gain insight and campaign support resulting in long-term business relationships.
- Collected data on competitors' pricing and promotions through primary and secondary research techniques.
- Reached out to customers after completed sales to evaluate satisfaction and determine immediate service requirements.
- Managed a portfolio of 25 companies such as: L'Oréal , Chanel, Al Tayer
- Exceeded sales goals by at least 50% for 2 quarters in row.
- Served as liaison for company, clients and referred prospects regarding inquiries, issues, order management, post-sales follow-up and customer relations.
- Provided sales consultations on functional and stylistic benefits of each custom product.
- Liaised with customers and funding sources to identify and remove roadblocks to business funding.
- Implemented marketing strategies and techniques, increasing revenue and customer satisfaction.
- Drove business development through proactive networking and relationship-building strengths.
- Helped resolve client problems quickly with superior customer service.
- Adhere to all relevant processes and procedures of the Group Compliance Policy and internal controls
- Comply with local regulations in all aspects of strategy, sales processes, client correspondence, financial promotions, administration, and complaint handling
- Volunteered to help in branch customer service in quarantine due to high demand and shortage of staff
- Educated and worked with clients on ROI terms to find accurate solutions.
Account Executive
Helium Direct Marketing
Dubai
01.2019 - 04.2020
- Marketed and sold solutions and services to stakeholders across multiple levels of organization.
- Increased profitability and pipeline development by leveraging diverse marketing channels and sales strategies.
- Drove new business development through qualifying leads, building relationships and executing strategic sales.
- Communicated between internal and external stakeholders, clients and vendors.
- Executed successful budget, talent and sales campaign development.
- Managed event for companies such as: Pepsi, Rainbow, Omo, Arla protein
- Distributed marketing materials to existing and prospective clients and presented materials to client audiences.
- Developed and managed plans to grow territory more than 50% through Market research.
- Upsold special packages while preparing quotes for potential clients, consistently maintaining accuracy.
Marketing Executive Intern
Gallery Lafayette
Dubai
11.2017 - 06.2018
- Traveled from store to store 30% of time to promote products and services.
- Prepared 3 marketing reports weekly, by collecting and summarizing sales data.
- Created Marketing strategy for GL and Le BHV city walk.
- Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion.
- Developed campaigns and specific marketing strategies for clients using segmentation.
- Forecasted marketing trends based on previous data to adjust campaigns and maximize sales.
- Managed full-cycle marketing and advertising strategies including estimating costs, managing resource allocation and adjusting production schedules.
- Tracked key metrics and developed spreadsheets and data models.
- Identified appropriate marketing channels and target customers for campaigns.
- Created documentation outlining research findings for use by project managers, customers and other marketing staff to make accurate decisions about future plans.
- Increased brand awareness by developing technical/non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters.
- Wrote engaging and successful marketing, advertising and website copy.
- Managed social media platforms and brainstormed in creating content
- Worked closely with graphic designer to create marketing material.
- Coordinated with social media, public relations and other teams to execute product introductions.
Education
Bachelor of Science - Management Finance
IIHEM
Rabat 09.2012 - 01.2017
Exchange Program -
The Rotterdam University Of Applied Sciences
Rotterdam Netherlands 08.2015 - 02.2016
Masters of Business Marketing - Marketing
University Of Wollongong
Dubai 09.2017 - 07.2020
Skills
Upselling strategies
Problem solving strength
Strategic Planning
Product promotions
Marketing and advertising
Network development
Certification
“Time to Reorganize! Understand Organizations, Act, and Build a meaningful world” by HEC Paris on Coursera (License SF9WMS8AGV)
Timeline
Sales Advisor
HSBC BANK middle east
02.2020 - Current
Account Executive
Helium Direct Marketing
01.2019 - 04.2020
Marketing Executive Intern
Gallery Lafayette
11.2017 - 06.2018
Masters of Business Marketing - Marketing
University Of Wollongong
09.2017 - 07.2020
“Financial Markets” by Yale University on Coursera (License DM57GQD5AVBC)
01-2016
Exchange Program -
The Rotterdam University Of Applied Sciences
08.2015 - 02.2016
“Time to Reorganize! Understand Organizations, Act, and Build a meaningful world” by HEC Paris on Coursera (License SF9WMS8AGV)
02-2015
Bachelor of Science - Management Finance
IIHEM
09.2012 - 01.2017