Lakshika Khurana
Dubai
Summary
Dynamic Senior Manager with extensive experience at Brand New Galaxy MEA, excelling in influencer marketing, Account Management and Campaign development. Proven track record of managing multi-million-dollar budgets and fostering high-impact partnerships. Adept at performance reporting and team leadership, recognized with the MENA Digital Award for innovative campaign execution.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Senior Manager - Content & Influencer Partnerships
Brand New Galaxy MEA
Dubai
01.2025 - Current
- Managed impactful influencer partnerships with leading companies including Xiaomi, Honor, Mashreq Bank, and Black & Decker.
- Spearheading creative campaign development and execution, ensuring high-impact influencer collaborations.
- Managing multi-million-dollar budgets, optimizing spend allocation for maximum ROI
- Developing long-term partnerships with top-tier influencers & creators, ensuring consistent brand alignment
- Utilizing data-driven insights to refine campaign performance and engagement strategies
- Mentoring and training a team of content and influencer specialists
- Recipient of the MENA Digital Award for the NEO NXT Campaign for Mashreq, recognizing excellence in digital innovation and execution
Manager - Content & Influencer Partnerships
Brand New Galaxy MEA
Dubai
09.2022 - 01.2025
- Established streamlined influencer operations, enabling faster campaign turnaround & efficiency
- Led 30+ influencer-led campaigns across consumer tech, banking, retail, and hospitality sectors
- Negotiated high-value contracts with top influencers & agencies, ensuring cost efficiency and brand alignment
- Developed in-depth performance reports to track engagement, reach, and ROI of influencer activations
- Strengthened relationships with local & international KOLs to build a robust influencer network
Social & Content Specialist
Brand New Galaxy MEA
Dubai
01.2021 - 09.2022
- Managed content & influencer activations across multiple platforms
- Developed campaign briefs, worked closely with creative teams, and executed multi-channel strategies
- Collaborated with global brands on social-first campaigns targeting the UAE and GCC audience
Freelance - Social Media Consultant
Brand New Galaxy MEA
Dubai
10.2020 - 12.2020
- Provided influencer & social media consultancy to brands in luxury, fashion, and hospitality
- Developed content strategies and optimized digital campaigns for brand awareness, engagement & conversions
Key Account Manager
Eleve Media – Influencer Marketing Agency
Dubai
04.2019 - 09.2020
- Managed end-to-end influencer marketing campaigns for top brands, ensuring client success
- Led influencer onboarding, contract negotiations, and content strategy planning
- Created data-backed campaign reports, tracking key performance indicators and engagement rates
Community Manager
TikTok (ByteDance)
Delhi
09.2017 - 02.2018
- Spearheaded influencer and celebrity partnerships to grow TikTok’s user base in India
- Managed digital campaigns focused on community engagement & content virality
Education
Bachelor's - English Literature
Delhi University
01.2017
Skills
- Influencer marketing
- Creative campaign development
- Budget management
- Performance reporting
- Team leadership
- Content strategy
- Social media management
- Cross-functional team coordination
- Brand Strategy
Websites
Accomplishments
- MENA Digital Award 2023-204 ' Best use of Digital by Sector - NEO NXT - Mashreq
Certification
- Marketing Strategy: Competitive Intelligence
- Google Analytics & Digital Marketing Fundamentals
- Best use of Media & Content Strategy
Languages
English
First Language
Personal Information
- Date of Birth: 01/17/97
- Nationality: Indian
References
References available upon request.
Timeline
Senior Manager - Content & Influencer Partnerships
Brand New Galaxy MEA
01.2025 - Current
Manager - Content & Influencer Partnerships
Brand New Galaxy MEA
09.2022 - 01.2025
Social & Content Specialist
Brand New Galaxy MEA
01.2021 - 09.2022
Freelance - Social Media Consultant
Brand New Galaxy MEA
10.2020 - 12.2020
Key Account Manager
Eleve Media – Influencer Marketing Agency
04.2019 - 09.2020
Community Manager
TikTok (ByteDance)
09.2017 - 02.2018
Bachelor's - English Literature
Delhi University
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