Lakshmi Gunasekera

Exceeding Monthly Sales Targets:

• Consistently surpassed monthly sales targets, achieving $50,000 or above in sales.
• Leveraged a combination of self-sourced and company-provided leads to drive results.

Strategic Market Research and Tailored Pitches:

• Conducted comprehensive market research in key regions (Sri Lanka, Kenya, Uganda, Nigeria).
• Customized sales pitches based on individual client trading preferences for optimal results.

Effective Prospect Pipeline Management:

• Established and managed a robust prospect pipeline through proactive cold calls and strategic networking. Utilized social media platforms to expand outreach and engagement.

Simplifying Complex Concepts:

• Expertly simplified intricate online trading concepts for clients. Guided clients through the onboarding journey, ensuring a smooth transition.

Collaborative Marketing Initiatives:

• Collaborated with the marketing team to create and execute targeted campaigns. Supporting in elevated brand visibility and attracted premium leads from diverse regions.

Training and Development Contribution:

• Supported in junior sales team development by sharing insights and knowledge. Created valuable case study workshops to enhance team skills and performance.

Customer-Centric Strategies:

• Ensured high levels of customer satisfaction by providing tailored solutions.

Cultivating Loyalty and Repeat Business:

• Created retention and strong customer loyalty through personalized interactions and exceptional service. Promoted repeat business and played a role in driving improved sales figures

B2B Vendor Sourcing and Relationship Management:

• Successfully sourced vendors from European, Asia-Pacific, and SEA regions, ensuring diverse and high-quality supplies.
• Skillfully negotiated terms and maintained strong vendor relationships, ensuring seamless procurement from order to delivery.

Introducing New Products and Distributorship:

• Introduced new product brands like Sino-k (China), Apexbio (Taiwan), SSI Diagnostica (Denmark), Aptaca (Italy), and Neogen Culture Media (USA) to Sri Lanka's medical and healthcare industry.
• Secured exclusive distributorship contracts, expanding the company's offerings and partnerships.

Innovative Marketing Approaches:

• Devised and executed innovative Below-The-Line (BTL) marketing strategies, encompassing sales promotions, direct marketing through emails, calls, and in-person meetings.
• Pioneered an ATL sponsorship strategy targeting untapped suburban segments, leading to a notable 3% increase in Return on Investment (ROI) during 2020-2021.

Expanding Market Reach of Microbiology Culture Media:

• Played a pivotal role in expanding the market for microbiology culture media in Sri Lanka's industries. Secured sales contracts with key entities like Coconut Development Authority and Cargills Foods.

Navigating Government Tenders:

• Participated in high-value government tenders, from bidding to successful completion. Achieved a 12% revenue increase in 2021 from 14 successfully completed tenders.

Training and Developing Junior Sales Staff:

• Mentor and guide junior sales team members, providing insights, industry knowledge in a collaborative learning environment to elevate their performance and professionalism.

High-Value Tender Execution:

• Demonstrated a commendable track record in executing substantial tenders . Notable accomplishments are;$365,000 tree spade project with renowned vendors Dakota tree spade (USA) and Tata (India). $45,000 waste incinerator project with Airport Aviation Services, Sri Lanka.

Tender Milestone Oversight:

• Overseeing and track tender milestones, ensuring meticulous compliance with contractual parameters.
• Provide the timely supply, delivery, and installation, as required, of tender resources, fostering seamless execution and client satisfaction.

Client Relationship Building:

• Creating long-term relationships with public and private sector clients, delivering impeccable service and addressing their needs throughout the tender process.
• Exceptional communication acumen, fostering trust and repeat business through client-centric interactions.

Global Supplier Engagement:

• Establish and maintain effective communication channels with international suppliers spanning the USA, European region, and Asia-Pacific & SEA regions.
• Foster collaborations that yield optimal terms, pricing, and service delivery, strengthening the agency's global sourcing capabilities.

• Provided expert travel advice and recommendations to clients, understanding their preferences and needs.
• Planed and arranged travel itineraries, including flights, accommodations, transportation, and activities.
• Handled client inquiries, resolve issues, and provide exceptional customer service before, during, and after travel providing excellent service.
• Assist in training and mentoring junior travel consultants, sharing industry knowledge and best practices.

• Assisted clients with flight changes and cancellations to minimize travel disruptions.
• Provided customers with best deals and well-researched travel options, successfully negotiating rates while improving customer satisfaction ratings.
• Developed loyal clientele base due to excellent listening and research skills and keen understanding of travel budgets.
• Helped customers with passport and visa applications.

• Increased store's profitability by re-merchandising inventory with attractive, eye-catching window and floor displays.
• Greeted customers and helped with product questions, selections, and purchases.
• Facilitated high volumes of cash, credit, and gift card transactions, verifying cash drawer balance at end of each shift.
• Trained team members in successful strategies to meet operational and sales targets.

• Stocked merchandise, clearly labeling items, and arranging according to size or color.
• Answered questions about merchendise and addressed customer concerns.
• Maintained clean sales floor and straightened and faced merchandise.
• Helped customers complete purchases, locate items, and join reward programs.
• Used POS system to process sales, returns, online orders, and gift card activations.

• Contacted customers through phone calls, emails, and e-mails to discuss overdue payments and negotiate repayment plans.
• Provided information to customers regarding their outstanding balances, interest rates, and payment options.
• Maintain accurate records of all communication and actions taken regarding debt recovery efforts.
• Used skip-tracing techniques to locate and communicate with customers who have changed their contact information.