Lana Abu Bakar
Dubai
Summary
Seeking and maintaining a full-time position that offers professional challenges utilizing interpersonal skills, excellent time management, and problem-solving skills.
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Personal Assistant/Office Manager
NCR Corporation
02.2020 - Current
- Oversaw personal and professional calendars and coordinated appointments for future events.
- Maintained confidentiality of private banking information with discretion, diplomacy and professionalism.
- Scheduled and coordinated travel arrangements for office staff members.
- Collaborated with various departments to complete assigned tasks.
- Coordinated with sales team/account managers in the sales process.
- Maintained and updated office records, both digital and physical.
Marketing and Communication Executive
Dicon Investments LLC
06.2018 - 12.2019
- Working as part of a busy sales team involved in annual & quarterly tactical planning, scheduling & also delivery across multiple media.
- Built and led strong presentations to promote products and build brand recognition.
- Planning & implementing marketing activities across all online & offline channels
- Managed over 50 customer calls per day, and increased sales by 10%
- Logging and progressing all new leads / potential sales inquiries
Marketing and Communications Executive
Aspin Education Group, The Sidra LLC
01.2017 - 05.2018
- Being the first point of contact with clients, devising and presenting creative ideas and strategies, organizing events, and managing campaigns on social media
- Received and processed customer feedback, supporting customer journeys and adapting strategy to reflect ambitions.
- Conducting market research, for example, using customer questionnaires and focus groups
- Led team of successful marketing professionals in designing promotional materials and outlining company vision.
Patient’s Relations officer
Canadian Specialist Hospital
02.2016 - 11.2016
- Completing an internship period as a vital part of Canadian Hospital. Worked as Patients Relations Officer to create a bridge between hospitals and patients/families.
- Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
- Ensure coordination of communication between patients and families and medical staff
- Provide patients and families with information on hospital services, procedures, and protocols
- MOHRE & DHA, in cooperation with "Arla OY, Food Company" – Health awareness programs for schools over the UAE
Education
Associate: HRM
CIPD
09.2023
Masters - Human Resources Management
University of Wollongong
Dubai09.2023
Bachelor - Mass Communication
University of Sharjah
Sharjah2016
Skills
- Customer Relationships
- Interpersonal Communication Skills
- Selling Techniques & Customer Satisfaction
- Communications Strategies
- Administrative Support
- Improving Employee Engagement
- Advising on Strategies
- HR Transformation
- Employee Performance Management
- Talent Review
- HR Support
- Optimizing Performance
- Customer Satisfaction
- Administrative Support
Certification
- ICDL
- CIPD
- Salesforce Case Management
- Unconscious Bias
- TV Presenting - Focus Academy in Dubai
Languages
Arabic
Bilingual or Proficient (C2)
English
Advanced (C1)
Timeline
Personal Assistant/Office Manager
NCR Corporation
02.2020 - Current
Marketing and Communication Executive
Dicon Investments LLC
06.2018 - 12.2019
Marketing and Communications Executive
Aspin Education Group, The Sidra LLC
01.2017 - 05.2018
Patient’s Relations officer
Canadian Specialist Hospital
02.2016 - 11.2016
Associate: HRM
CIPD
Masters - Human Resources Management
University of Wollongong
Bachelor - Mass Communication
University of Sharjah
- ICDL
- CIPD
- Salesforce Case Management
- Unconscious Bias
- TV Presenting - Focus Academy in Dubai
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