Laraib Ejaz

Technical & Functional Expertise:

• Data Governance & Quality Management: Successfully implemented data governance frameworks in the retail sector, ensuring data integrity, privacy, and regulatory compliance. Defined data ownership structures and facilitated enterprise-wide adoption of governance standards.
• Retail Data Strategy & Insights: Led the development of data quality dashboards to monitor key retail metrics such as product accuracy, inventory consistency, and sales data integrity—enabling timely and informed business decisions across merchandising, supply chain, and marketing functions.
• Business Glossary and Metadata Management: Established centralized business glossaries and metadata repositories, enhancing cross-functional clarity and consistency in reporting, analytics, and operational workflows.
• Dashboarding and Visualization: Designed and delivered executive-level dashboards using Power BI and Tableau to highlight KPIs, trends, and performance insights across product lines, stores, and regions. Collaborated with stakeholders to ensure alignment with strategic goals.
• Process Automation and Efficiency: Automated routine data validation and reporting tasks using Python and SQL, significantly reducing manual workload and improving operational turnaround times.
• Stakeholder Collaboration and Training: Partnered with business units and technical teams to gather requirements, define governance policies, and translate complex data challenges into actionable solutions. Provided training and support on tools and best practices.
• Strategic Impact: Played a key role in quality control initiatives, defect trend analysis, and retail performance reporting (e.g., Weekly/Quarterly Business Reviews), contributing to improved customer experience and business agility.
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• Strategic Analytics, Data Quality, and Customer Experience Specialist:
  Delivered real-time Power BI dashboards for KPI monitoring during FIFA Qatar, ensuring secure and accurate leadership reporting.
  Implemented network performance dashboards and MDT data for nationwide optimization at Telenor.
  Developed predictive models and complaint analysis frameworks at DU Telecom to drive NPS improvements, safeguarding data privacy and quality.
  Automated executive reporting (Power BI/Tableau), complaint tracking, and forecasting, reducing manual work and improving data integrity.
  At Safaricom Ethiopia, delivered a centralized monitoring system for real-time service visibility and operational governance.
  Deployed geolocation-based optimization (Nokia AVA) and produced benchmark reports to enhance network performance and strategic planning.
  Automated data pipelines (Python, SQL) for KPI monitoring and early anomaly detection, improving security, speed, and reporting accuracy.
  Advocated metadata management, business glossary adoption, and reporting standardization to strengthen cross-functional data governance and compliance.

• Network Data Governance & Optimization Specialist:

Ensured data integrity, security, and privacy while developing coverage plots, KPIs, and network audits. Automated workflows, improved data quality, and supported strategic decisions through secure and governed data management.

Created comprehensive reports, aiding in strategic planning.

Developed predictive models, increasing future business insights.

Blending a strong foundation in automation, robotics innovation, and strategic operations, I specialize in building high-integrity systems that drive performance and trust.
Experienced in developing advanced robotics applications, streamlining supply chain governance, leading supplier partnerships, and negotiating high-impact contracts to deliver measurable cost savings and operational excellence.
I connect technology, data, and strategy to drive scalable growth, operational efficiency, and long-term value across organizations.