Open To Work
Laraib Fatima
Dubai
Work Preference
Summary
Results-oriented Sales and Operations Professional with over 9 years in logistics, B2B sales, and client services across U.S. and Pakistan markets. Excels in managing workflows, driving revenue growth, and facilitating data-driven decisions through effective CRM utilization. Expertise in stakeholder communication, pipeline management, and process optimization in dynamic corporate environments.
Overview
11
11
years of professional experience
Work History
Business Development Coordinator
Sage Freight
10.2024 - 07.2025
- Led carrier outreach, cold calling, and lead prospecting to secure freight capacity and expand carrier base by X% (if implied).
- Supported sales pipeline development by qualifying leads and ensuring accurate CRM records for effective reporting.
- Collaborated with internal teams to align freight solutions with customer needs, enhancing cost efficiency and service reliability.
- Managed logistics brokerage operations
Freight Broker /Consultant Customer Sales Representative
Glob Logistics
Lahore
08.2025 - 04.2026
- Managed end-to-end freight brokerage operations, overseeing carrier sourcing, rate negotiation, and load booking across U.S. lanes to streamline processes.
- Build and maintain a reliable carrier network to ensure consistent capacity for spot and contractual shipments
- Negotiated competitive pricing that met client requirements while optimizing margins, contributing to overall profitability.
- Coordinated with shippers, carriers, and internal teams to ensure on-time pickup and delivery, effectively resolving in-transit issues to maintain service reliability.
- Maintain accurate CRM/TMS records to support reporting, tracking, and operational visibility.
- Facilitated logistics brokerage activities in the U.S. market to enhance operational efficiency.
Carrier Sales Representative
Sage Freight
01.2024 - 09.2024
- Cultivated strategic carrier relationships, enhancing capacity and reliability for logistics operations.
- Secured competitive rates and booked freight for spot and contractual shipments, optimizing cost efficiency.
- Monitored shipments in transit, proactively resolving issues to ensure on-time delivery.
- Managed logistics brokerage operations
Customer Operations Planner
Sage Freight
04.2023 - 01.2024
- Managed end-to-end shipment coordination across domestic and regional lanes.
- Proactively resolved delays while maintaining real-time communication with clients and carriers.
- Managed dispatch schedules and generated performance reports using tracking tools to enhance operational visibility.
- Delivered logistics brokerage services for clients by coordinating carrier options and ensuring timely service.
- Created shipments and tenders in CRM systems and logistics platforms to streamline order processing.
Load Tracking Representative
Sage Freight
10.2022 - 04.2023
- Monitored live shipments, delivering real-time updates to stakeholders to enhance communication and transparency.
- Coordinated between carriers, dispatchers, and customers to improve shipment visibility and streamline communication.
- Managed escalations and service disruptions, ensuring timely resolutions and maintaining service quality.
- Oversaw logistics brokerage operations
Client Services Associate
Savvital
06.2021 - 03.2022
- Provided virtual administrative and client support, ensuring high customer satisfaction and retention.
- Managed client communications and inquiries while collaborating with internal teams to ensure timely service delivery.
- Scheduled and coordinated client meetings to streamline onboarding and improve backend administrative operations.
- Conducted B2B outreach in U.S. markets to promote virtual support services for health insurance and business operations, enhancing client engagement.
Senior Sales Executive
United Computer Solutions
07.2020 - 05.2021
- Exceeded sales targets through structured follow-ups and proactive engagement, driving revenue growth.
- Customized service solutions and negotiated contracts, securing long-term partnerships with clients.
- Identified business opportunities and developed robust sales pipeline, enhancing client acquisition.
SAP Training Consultant
BI Consultant Group
Lahore
04.2019 - 05.2020
- Designed and delivered SAP training programs for corporate users, enhancing user proficiency and engagement.
- Provided technical consulting to optimize SAP utilization, increasing adoption rates among corporate users.
- Collaborated with cross-functional teams to align SAP tools with business objectives, ensuring seamless integration and user alignment.
Collections Team Lead
Cedar Financial
Lahore
05.2017 - 05.2020
- Led and coached U.S.-based collections team, improving recovery rates through targeted strategies.
- Developed scripts and streamlined workflows, resulting in more efficient operational processes.
- Conducted compliance audits and tracked KPIs to enhance performance metrics.
Sales Executive
TRG - The Resource Group
Lahore
08.2015 - 04.2017
- Delivered product pitches and exceeded monthly sales targets while fostering strong client relationships.
- Closed U.S. outbound sales through cold calling and strategic follow-ups, enhancing pipeline growth.
- Developed and delivered persuasive sales presentations to potential customers.
- Cultivated relationships with clients to understand their needs and preferences.
- Managed sales pipeline using CRM software for tracking opportunities effectively.
Education
Doctor of Pharmacy -
Lahore College of Pharmaceutical Sciences
Lahore, Punjab, PakistanSkills
- Freight Brokerage
- Freight Sales
- Carrier procurement
- Carrier Sourcing
- Logistics optimization
- Load booking
- Load Tracking
- Shipment Planning
- Freight forwarding
- Deal pipeline management
- Contract Negotiation
- Rate negotiation
- Client Success
- Client communication
- Client relations
- Client Outreach
- Prospect Development
- Reporting dashboards
- Workflow Optimization
- Process Documentation
- Compliance monitoring
- Freight documentation
- Route planning
- Telemarketing
- Business development
- Problem solving
- Time management
- Strategic thinking
- Team collaboration
- Relationship Management
- Conflict Resolution
- Telemarketing
- Freight pricing
Tools Technologies
HubSpot, Salesforce, Zoho CRM, Pipedrive, Monday.com, Apollo.io, ZoomInfo, SalesIntel, LinkedIn Sales Navigator, Turvo CRM, EZLynx, EZLoader, REVANOVA, FullCircle, Loadlink, Google Suite (Docs, Sheets, Gmail, Drive), Microsoft Office (Excel, Word, Outlook), Slack, Zoom, Google Meet, Microsoft Teams
Key Skills
CRM Management, Reporting C Dashboards, Workflow Optimization, Process Documentation, B2B Sales, Client Success, Relationship Management, Conflict Resolution, Lead Generation, Cold Calling, Negotiation, Pipeline C Deal Flow Management, Freight Brokerage, Carrier Sourcing, Load Tracking, Shipment Planning
Timeline
Freight Broker /Consultant Customer Sales Representative
Glob Logistics
08.2025 - 04.2026
Business Development Coordinator
Sage Freight
10.2024 - 07.2025
Carrier Sales Representative
Sage Freight
01.2024 - 09.2024
Customer Operations Planner
Sage Freight
04.2023 - 01.2024
Load Tracking Representative
Sage Freight
10.2022 - 04.2023
Client Services Associate
Savvital
06.2021 - 03.2022
Senior Sales Executive
United Computer Solutions
07.2020 - 05.2021
SAP Training Consultant
BI Consultant Group
04.2019 - 05.2020
Collections Team Lead
Cedar Financial
05.2017 - 05.2020
Sales Executive
TRG - The Resource Group
08.2015 - 04.2017
Doctor of Pharmacy -
Lahore College of Pharmaceutical Sciences