Summary
Overview
Work History
Education
Skills
Certification
Additional Information
Timeline
Generic

Latifa ElGhamry

Product Trainer | Certified MUA & BA | Digital Beauty Presenter
Dubai

Summary

Dynamic beauty professional with 9+ years of experience in luxury cosmetics, skincare, and high-end retail. Proven expertise in delivering inspiring product training, immersive beauty demonstrations, and impactful digital presentations that elevate brand image and drive sales. Combines deep technical knowledge with a polished presentation style to ensure teams and clients receive a premium, memorable experience. Skilled in translating brand vision into engaging learning experiences, fostering customer loyalty, and empowering beauty professionals to achieve excellence.

Overview

9
9
years of professional experience
2016
2016
years of post-secondary education
2
2
Certifications
2
2
Languages

Work History

Product Trainer

Al Khafajy Group
05.2024 - 11.2024
  • Provided coaching and mentoring to employees.
  • Increased employee retention rates through informative and engaging new hire onboarding programs that promote company culture and values.
  • Collaborated with product development teams to ensure accurate representation of features during training sessions, leading to better understanding among users.
  • Educated customers on effective product usage techniques, boosting confidence in replicating results at home.
  • Maintained organized and visually appealing product displays, increasing customer engagement.
  • Stayed current on industry trends, attending conferences and workshops to refine skills and incorporate new techniques into existing training programs.
  • Established and maintained quality control standards.
  • Participated in ongoing training sessions to refine skills and stay updated on industry innovations.
  • Trained new Beauty Advisors on product knowledge and customer service standards, ensuring consistent quality.
  • Enhanced the overall customer experience with in-depth product demonstrations and hands-on sessions, resulting in increased satisfaction scores.
  • Partnered with sales teams to provide pre-sales product demonstrations for potential clients, ultimately contributing to higher closing rates.

Product Trainer

Mazaya Beauty Stores
05.2022 - 11.2023
  • Provided coaching and mentoring to employees.
  • Designed and delivered web-based, self-directed learning materials.
  • Identified areas for improvement within existing training programs using data-driven evaluations, leading to enhanced performance outcomes across multiple departments.
  • Established strong relationships with clients by providing ongoing support after initial trainings, resulting in high client retention rates.
  • Conducted needs assessments to identify gaps in performance and develop targeted learning solutions.
  • Enhanced the overall customer experience with in-depth product demonstrations and hands-on sessions, resulting in increased satisfaction scores.

Freelance Professional Makeup Artist

Personal Buisness
12.2018 - 04.2022
  • Delivered personalized makeup consultations and product recommendations to enhance client satisfaction.
  • Sanitized makeup tools to prevent infection spread.
  • Applied makeup according to clothing styles for various productions and performances.
  • Maintained knowledge of industry trends and techniques to provide optimal aesthetic services.
  • Taught makeup classes, enabling students to master diverse products and techniques.
  • Implemented hygienic practices, ensuring a clean work environment to minimize client risk.
  • Collaborated with photographers and stylists for successful photoshoots, producing high-quality images.
  • Consistently exceeded performance metrics by delivering exceptional makeup services.

Beauty Advisor

MAC Cosmetics
09.2017 - 11.2018
  • Greeted and welcomed customers to create a positive first impression.
  • Educated customers on product usage techniques to enhance confidence in application.
  • Maintained organized product displays, increasing customer interest and engagement.
  • Processed payments efficiently, ensuring prompt customer service and accurate sales entries.
  • Increased sales revenue through effective upselling and cross-selling strategies.
  • Collaborated with team members to consistently achieve monthly sales targets.
  • Kept work areas clean and sanitized, minimizing health risks in shared environments.
  • Trained new Beauty Advisors on product knowledge and customer service standards.

Beauty Advisor

Mikyaj Cosmetics
04.2016 - 05.2017
  • Assisted clients in selecting appropriate skincare routines, resulting in improved skin health and overall satisfaction.
  • Followed up with customers to increase satisfaction with purchases and services.
  • Strengthened brand loyalty through exceptional customer service and attentiveness to individual preferences.
  • Collaborated with team members to achieve monthly sales targets and ensure smooth store operations.
  • Educated customers on proper product usage techniques, fostering confidence in their ability to replicate results at home.
  • Drive sales through engagement of customers, suggestive selling, and sharing product knowledge.
  • Enhanced customer satisfaction by providing personalized beauty consultations and recommending suitable products.
  • Greet and receive customers in a welcoming manner.
  • Provide outstanding customer service.
  • Process payments by totaling purchases, processing checks, cash, and store or other credit and debit cards.

Education

Bachelor's degree - Commerce, Accounting Section

Ain Shams University

Skills

  • Product Training & Development – Designing and delivering engaging training sessions for beauty advisors, sales teams, and clients

  • Luxury Brand Presentation – Representing premium beauty brands with elegance, accuracy, and confidence

  • Makeup Artistry & Skincare Consultation – Expert in advanced makeup techniques, skin analysis, and tailored beauty solutions

  • Product Demonstrations – Showcasing features and benefits with persuasive, results-driven communication

  • Content Creation & Digital Presentation – Producing high-quality visual and video content that aligns with brand identity

  • Customer Engagement & Relationship Building – Building trust and loyalty through personalized service and follow-up

  • Merchandising & Visual Standards – Maintaining product displays that enhance brand image and boost sales

  • Trend Awareness & Market Knowledge – Staying ahead of emerging beauty trends to keep training relevant and impactful

Certification

Bob Berry Makeup Masterclass in Egypt May, 2022.

Additional Information

  • Content Creator & UGC Specialist – Produce high-quality user-generated content focused on beauty, skincare, and lifestyle, creating authentic campaigns that resonate with target audiences.
  • Brand Collaborations – Partnered with leading beauty brands and renowned establishments in Dubai, delivering promotional campaigns and product showcases that enhance visibility and engagement.
  • Scriptwriting & Campaign Promotion – Skilled in crafting compelling scripts and storytelling for tutorials, brand promotions, and social media campaigns, aligning creative content with brand voice.
  • Versatile Professional – Experienced in managing content calendars, client communications, and campaign execution with efficiency and professionalism.
  • Industry Connections – Worked with both government entities and private organizations in Dubai on creative and administrative projects.

Timeline

Product Trainer

Al Khafajy Group
05.2024 - 11.2024

Product Trainer

Mazaya Beauty Stores
05.2022 - 11.2023

Freelance Professional Makeup Artist

Personal Buisness
12.2018 - 04.2022

Beauty Advisor

MAC Cosmetics
09.2017 - 11.2018

Beauty Advisor

Mikyaj Cosmetics
04.2016 - 05.2017

Bachelor's degree - Commerce, Accounting Section

Ain Shams University

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Latifa ElGhamryProduct Trainer | Certified MUA & BA | Digital Beauty Presenter