Latifa ElGhamry
Summary
Dynamic product trainer with over 9 years of experience delivering high-impact training programs for beauty advisors, sales teams, and clients across luxury and retail environments. Proven ability to elevate product knowledge, sales performance, and brand consistency through strategic training, quality assurance, and trend-driven education. Recognized for exceptional communication skills that strengthen team engagement and customer experience. Skilled in translating brand vision into impactful learning experiences that foster customer loyalty, empower beauty professionals, and drive sustainable growth, innovation, and long-term brand excellence within the beauty industry.
Overview
10
10
years of professional experience
1
1
Certification
Work history
Product Trainer
Black Fortune LLC Leadership (Xbeauty)
Dubai, UAE
09.2025 - Current
- Carried out day-to-day duties accurately and efficiently.
- Enhanced product knowledge with continuous learning and training.
- Quickly learned and applied new skills to daily tasks, improving efficiency and productivity.
- Successfully delivered on tasks within tight deadlines.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Improved efficiency and productivity by acquiring new skills.
- Encouraged upselling and cross-selling techniques, improving overall sales.
- Applied positive customer service approach to increase satisfaction levels.
- Oversaw daily operations to achieve high productivity levels.
- Evaluated operational performance metrics, analysing KPIs to uncover areas in need of improvement.
- Applied critical thinking to analyse problems, evaluate solutions and select best decisions.
- Delivered exceptional customer service by proactively listening to concerns and answering questions.
- Evaluated operational performance metrics, analysing KPIs to uncover areas in need of improvement.
- Identified process inefficiencies through gap analysis.
Product Trainer
Al Khafajy Group
05.2024 - 11.2024
- Provided coaching and mentoring to employees.
- Increased employee retention rates through informative and engaging new hire onboarding programs that promote company culture and values.
- Collaborated with product development teams to ensure accurate representation of features during training sessions, leading to better understanding among users.
- Educated customers on effective product usage techniques, boosting confidence in replicating results at home.
- Maintained organized and visually appealing product displays, increasing customer engagement.
- Stayed current on industry trends, attending conferences and workshops to refine skills and incorporate new techniques into existing training programs.
- Established and maintained quality control standards.
- Participated in ongoing training sessions to refine skills and stay updated on industry innovations.
- Trained new Beauty Advisors on product knowledge and customer service standards, ensuring consistent quality.
- Enhanced the overall customer experience with in-depth product demonstrations and hands-on sessions, resulting in increased satisfaction scores.
- Partnered with sales teams to provide pre-sales product demonstrations for potential clients, ultimately contributing to higher closing rates.
Product Trainer
Mazaya Beauty Stores
05.2022 - 11.2023
- Provided coaching and mentoring to employees.
- Designed and delivered web-based, self-directed learning materials.
- Identified areas for improvement within existing training programs using data-driven evaluations, leading to enhanced performance outcomes across multiple departments.
- Established strong relationships with clients by providing ongoing support after initial trainings, resulting in high client retention rates.
- Conducted needs assessments to identify gaps in performance and develop targeted learning solutions.
- Enhanced the overall customer experience with in-depth product demonstrations and hands-on sessions, resulting in increased satisfaction scores.
Freelance Professional Makeup Artist
Personal Buisness
12.2018 - 04.2022
- Delivered personalized makeup consultations and product recommendations to enhance client satisfaction.
- Sanitized makeup tools to prevent infection spread.
- Applied makeup according to clothing styles for various productions and performances.
- Maintained knowledge of industry trends and techniques to provide optimal aesthetic services.
- Taught makeup classes, enabling students to master diverse products and techniques.
- Implemented hygienic practices, ensuring a clean work environment to minimize client risk.
- Collaborated with photographers and stylists for successful photoshoots, producing high-quality images.
- Consistently exceeded performance metrics by delivering exceptional makeup services.
Beauty Advisor
MAC Cosmetics
09.2017 - 11.2018
- Greeted and welcomed customers to create a positive first impression.
- Educated customers on product usage techniques to enhance confidence in application.
- Maintained organized product displays, increasing customer interest and engagement.
- Processed payments efficiently, ensuring prompt customer service and accurate sales entries.
- Increased sales revenue through effective upselling and cross-selling strategies.
- Collaborated with team members to consistently achieve monthly sales targets.
- Kept work areas clean and sanitized, minimizing health risks in shared environments.
- Trained new Beauty Advisors on product knowledge and customer service standards.
Beauty Advisor
Mikyaj Cosmetics
04.2016 - 05.2017
- Assisted clients in selecting appropriate skincare routines, resulting in improved skin health and overall satisfaction.
- Followed up with customers to increase satisfaction with purchases and services.
- Strengthened brand loyalty through exceptional customer service and attentiveness to individual preferences.
- Collaborated with team members to achieve monthly sales targets and ensure smooth store operations.
- Educated customers on proper product usage techniques, fostering confidence in their ability to replicate results at home.
- Drive sales through engagement of customers, suggestive selling, and sharing product knowledge.
- Enhanced customer satisfaction by providing personalized beauty consultations and recommending suitable products.
- Greet and receive customers in a welcoming manner.
- Provide outstanding customer service.
- Process payments by totaling purchases, processing checks, cash, and store or other credit and debit cards.
Education
Bachelor's degree - Commerce, Accounting Section
Ain Shams University
Egypt05-2015
Skills
- Product Training & Development: Designing and delivering engaging training sessions for beauty advisors, sales teams, and clients
- Problem-Solving: Quickly identify challenges, analyze root causes, and implement effective, practical solutions that improve performance
- Communication Skills: Deliver clear, confident, and engaging messages that align teams, enhance understanding, and build trust
- Team Building: Foster collaboration, motivation, and accountability to create high-performing, well-aligned teams
- Strategic Planning: Set clear goals, prioritize actions, and design structured plans that drive growth and measurable results
- Quality Assurance: Ensure consistent standards, brand integrity, and excellence across all processes and customer touchpoints
- Trend Awareness & Market Knowledge: Staying ahead of emerging beauty trends to keep training relevant and impactful
- Content Creation & Digital Presentation: Producing high-quality visual and video content that aligns with brand identity
- Product Demonstrations: Showcasing features and benefits with persuasive, results-driven communication
- Customer Engagement & Relationship Building: Building trust and loyalty through personalized service and follow-up
Highlights
Certification
- Bob Berry Makeup Masterclass in Egypt May, 2022.
- Fady Kataya Makeup Workshop by Makeup For Ever in Kuwait Oct, 2016.
Languages
English : Fully Fluent
Arabic : Native
Additional Information
- Content Creator & UGC Specialist – Produce high-quality user-generated content focused on beauty, skincare, and lifestyle, creating authentic campaigns that resonate with target audiences.
- Brand Ambassador – Partnered with leading beauty brands and renowned establishments in GCC, Korea, USA and Egypt.
- Industry Connections – Worked with both government entities and private organizations in Dubai on creative and administrative projects.
Timeline
Product Trainer
Black Fortune LLC Leadership (Xbeauty)
09.2025 - Current
Product Trainer
Al Khafajy Group
05.2024 - 11.2024
Product Trainer
Mazaya Beauty Stores
05.2022 - 11.2023
Freelance Professional Makeup Artist
Personal Buisness
12.2018 - 04.2022
Beauty Advisor
MAC Cosmetics
09.2017 - 11.2018
Beauty Advisor
Mikyaj Cosmetics
04.2016 - 05.2017
Bachelor's degree - Commerce, Accounting Section
Ain Shams University