Latifa Mohamed ElGhamry
Dubai
Summary
Dedicated and certified professional makeup artist, Beauty Advisor & Trainer with over 9 years of diverse industry experience in beauty, skincare, and customer service. Highly skilled in makeup application, skincare consultation, and product merchandising, with a strong ability to deliver tailored beauty solutions that enhance client satisfaction. Demonstrates a deep understanding of skin types, makeup techniques, and the latest beauty trends, ensuring consistently exceptional results. Known for building lasting relationships with clients through attentive service, professionalism, and a personalized approach. Committed to continuous learning and growth, with a passion for helping others look and feel their best. Seeking a long-term opportunity where I can contribute my expertise, creativity, and dedication to excellence.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Beauty Advisor & Trainer
Al Khafajy Group
05.2024 - 11.2024
- Educated customers on effective product usage techniques, boosting confidence in replicating results at home.
- Maintained organized and visually appealing product displays, increasing customer engagement.
- Processed payments efficiently, entering sales into the register for prompt service.
- Upsold and cross-sold beauty items based on client needs, driving revenue growth.
- Assisted clients in selecting skincare routines, enhancing skin health and satisfaction.
- Collaborated with team members to achieve monthly sales targets and streamline operations.
- Participated in ongoing training sessions to refine skills and stay updated on industry innovations.
- Trained new Beauty Advisors on product knowledge and customer service standards, ensuring consistent quality.
Beauty Advisor
Mazaya Beauty Stores
05.2022 - 11.2023
- Greeting customers upon their arrival.
- Demonstrating proper use of makeup and skin care products.
- Cross-selling beauty products, when appropriate (e.g. serums, body lotions and hair care products).
- Identify customer needs and recommend cosmetics and skin care products based on their preferences.
- Help clients find products they’re looking for in our store.
- Ensure proper presentation of products on shelves.
- Explain to customers how to use products they’re interested in buying.
- Advise customers on how to take care of their skin.
- Inform customers on prices and special offers.
- Replenish stock as needed.
Freelance Professional Makeup Artist
Personal Buisness
12.2018 - 04.2022
- Delivered personalized makeup consultations and product recommendations to enhance client satisfaction.
- Sanitized makeup tools to prevent infection spread.
- Applied makeup according to clothing styles for various productions and performances.
- Maintained knowledge of industry trends and techniques to provide optimal aesthetic services.
- Taught makeup classes, enabling students to master diverse products and techniques.
- Implemented hygienic practices, ensuring a clean work environment to minimize client risk.
- Collaborated with photographers and stylists for successful photoshoots, producing high-quality images.
- Consistently exceeded performance metrics by delivering exceptional makeup services.
Beauty Advisor
MAC Cosmetics
09.2017 - 11.2018
- Greeted and welcomed customers to create a positive first impression.
- Educated customers on product usage techniques to enhance confidence in application.
- Maintained organized product displays, increasing customer interest and engagement.
- Processed payments efficiently, ensuring prompt customer service and accurate sales entries.
- Increased sales revenue through effective upselling and cross-selling strategies.
- Collaborated with team members to consistently achieve monthly sales targets.
- Kept work areas clean and sanitized, minimizing health risks in shared environments.
- Trained new Beauty Advisors on product knowledge and customer service standards.
Retail Sales Representative
Mikyaj Cosmetics
04.2016 - 05.2017
- Serve customers by helping them select products.
- Drive sales through engagement of customers, suggestive selling, and sharing product knowledge.
- Greet and receives customers in a welcoming manner.
- Respond to customers’ questions.
- Direct customers by escorting them to racks and counters.
- Provide outstanding customer service.
- Document sales by creating or updating customer profile records.
- Manage financial transactions.
- Process payments by totaling purchases, processing checks, cash, and store or other credit and debit cards.
Education
Bachelor's degree - Commerce, Accounting Section
Ain Shams University
05.2015
Skills
- Beauty and Makeup Expertise
- Product Knowledge
- Training & Coaching
- Customer Service Excellence
- Content Creation
- Communication & Presentation Skills
- Creativity & Innovation
- Problem Solving
- Cross-Selling & Upselling Techniques
- Flexibility & Adaptability
Certification
- Bob Berry Makeup Masterclass in Egypt May, 2022.
- Fady Kataya Makeup Workshop by Makeup For Ever in Kuwait Oct, 2016.
Languages
English : Fully Fluent
Arabic : Native
Additional Information
- Content Creator & UGC Specialist: Actively produce high-quality user-generated content (UGC) focused on beauty, skincare, and lifestyle. Skilled in creating engaging, authentic content that resonates with target audiences across multiple platforms.
- Brand Collaborations: Partnered with leading beauty brands and well-known establishments across Dubai, delivering impactful promotional campaigns and product showcases that drive visibility and customer engagement.
- Script Writing & Campaign Promotion: Experienced in writing compelling scripts and storytelling for brand promotions, tutorials, and social media campaigns. Adept at aligning brand voice with creative strategy.
- Multi-Talented Professional: Versatile in both creative and administrative roles—able to manage content calendars, client communications, and campaign execution with efficiency and professionalism.
- Industry Connections: Collaborated with government entities and private organizations in Dubai, contributing to a variety of creative and administrative projects.
Timeline
Beauty Advisor & Trainer
Al Khafajy Group
05.2024 - 11.2024
Beauty Advisor
Mazaya Beauty Stores
05.2022 - 11.2023
Freelance Professional Makeup Artist
Personal Buisness
12.2018 - 04.2022
Beauty Advisor
MAC Cosmetics
09.2017 - 11.2018
Retail Sales Representative
Mikyaj Cosmetics
04.2016 - 05.2017
Bachelor's degree - Commerce, Accounting Section
Ain Shams University
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