Latoya Roberts global creative events manager
Dubai
Summary
Driven by passion, creativity and a talent for seeing opportunities others don't. Skilled at connecting people and ideas into powerful experiences, I have managed events ranging from private gatherings of 10 to international showcases with hundreds of guests. Known for staying calm in high pressure environments, I bring both imagination and operational excellence to every project, ensuring seamless delivery and memorable impact.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Venue Manager Freelance
Shoreditch Studios
01.2023 - Current
- Handled event logistics, resulting in seamless operations.
- Maximized cost-effectiveness by complying with budget, labor and revenue benchmarks.
- Maintained updated knowledge of industry trends, competitor offerings, and market demands to inform strategic decisions about future event offerings at the venue.
- Provided installation assistance.
- Improved sales by 35%.
Event/Project Manager
Self Employed
03.2013 - Current
- Monitored project progress, adjusting plans and resources as necessary to achieve objectives.
- Oversaw the successful execution of various events, from conception to completion, while ensuring all client objectives were met or exceeded.
- Coordinated luxury Sikh weddings in London and Istanbul, ensuring flawless planning and execution.
- Collaborations with Ebay, NBA, PGA, FA, Warner Bros, Nickelodeon, Nike, Adidas, Puma, Aldar, Formula 1, Cannes Lions Festival, NEOM and many more.
Stage Manager & AV Technician
Warner Bros & Nickelodeon
06.2022 - 01.2025
- Managed rehearsals of 18 people effectively, ensuring smooth running of each performance.
- Coordinated set changes, maintaining flow of the show.
- Provided strong leadership under high-pressure situations while prioritizing the well-being of all team members involved.
- Assisted in the creation of visually compelling presentations by consulting with clients on their content and design preferences for projected materials.
Operations Manager
Luna Cinema for Warner Bros
08.2023 - 12.2023
- Coordinated large-scale operations for Friends the TV show experience.
- Identified issues, analysed information and provided solutions to problems.
- Demonstrated consistent hard work and dedication to achieve results and improve operations.
- Trained and mentored employees to maximise team performance.
Education
Accredited Coaching - NLP, CBT and Life coaching
Coaching Masters
Personal Training - Personal Training
BISMA
Bachelor of Science - Psychology
University of East London
A-Levels - Business Studies
Orpington College
Skills
- Spotting talent and connecting with people in meaningful ways
- Imaginative thinker who sees patterns and connects dots others overlook
- Positive energy and a naturally uplifting presence
- Creative problem-solver who finds fresh solutions in any situation
Certification
- PMP - Project Management Professional
- Event Design Certificate Program Level 3 Masterclass – Event Design Collective.
- Multicultural Counseling Competency Certificate– NBCC Foundation or recognized diversity-focused organizations.
- Certified Cognitive Behavioral Therapist and Life Coach/Mentor– Academy of Cognitive Therapy.
Philanthropy
- Coached and taught English & art to street children in Kenya (2016–2024).
- Volunteered with Crisis at Christmas, offering coaching and support to the homeless.
- Supported young mums and children through Brixton Soup Kitchen.
Hobbies and Interests
- Travel
- Philanthropy
- Mindfulness
- Coaching
- Creating
Timeline
Operations Manager
Luna Cinema for Warner Bros
08.2023 - 12.2023
Venue Manager Freelance
Shoreditch Studios
01.2023 - Current
Stage Manager & AV Technician
Warner Bros & Nickelodeon
06.2022 - 01.2025
Event/Project Manager
Self Employed
03.2013 - Current
Personal Training - Personal Training
BISMA
Bachelor of Science - Psychology
University of East London
A-Levels - Business Studies
Orpington College
Accredited Coaching - NLP, CBT and Life coaching
Coaching Masters