Laura Sorani
Dubai
Summary
Results-driven professional with expertise in Social Media Management and Transactional Advisory, consistently delivering growth and impactful business outcomes. Skilled in leveraging digital tools and data-driven strategies to drive engagement, optimize performance, and support successful transactions.
Overview
3
3
years of professional experience
Work History
Associate Consultant
ARDENT ADVISORY & ACCOUNTING
Abu Dhabi
03.2021 - 02.2022
- Assisted in sell-side advisory mandates for multiple entities, including preparing business plans and information memoranda.
- Assisted in buy-side advisory mandates, including for acquisition of retail entities outside of the UAE.
- Built Excel-based financial forecasts to analyse business performance and future potentials.
- Worked with diverse clients, including government entities, private family offices, corporates, and private equity firms.
- Supported projects across the UAE, Saudi Arabia, Oman, Bahrain, Qatar, Kuwait, and India.
Social Media Manager
GREEN PHARMACY
Abu Dhabi
01.2020 - 12.2021
- Managed the Instagram account for herbal products, growing the follower base by 6,000 in a few months.
- Redesigned the Instagram page to enhance visual appeal, creating a more aesthetic, Pinterest-like layout.
- Increased engagement by interacting with customers, responding to queries, and fostering a community through humor and informative health facts.
- Posted daily content related to the products, including health tips and educational facts to drive user interest and interaction.
- Kept up-to-date with the latest trends in social media, marketing, and industry-specific content to ensure relevancy.
- Built relationships with influencers or brands for collaborations to enhance reach and credibility.
Marketing Intern
LEYLANS PHARMACY
Abu Dhabi
01.2019 - 12.2020
- Assisted in creating engaging marketing content for social media, websites, and promotional materials to promote pharmacy products and services.
- Assisted in creating engaging marketing content for social media, websites, and promotional materials to promote pharmacy products and services.
- Contributed to the development of email newsletters and promotional emails, targeting customers with relevant product updates and offers.
Education
Bachelor of Science - Business Administration
University of Hertfordshire
Hatfield, ENSkills
- Social Media
- Content Creation
- Forecasting
- Business Modelling
- Brand Development
- Market Research
- Analytics
- Strategy
- Communication
- Due Diligence
- Valuation
- Financial Analysis
- Transactional Advisory
- Excel
- Microsoft Office
- PowerPoint
- Google Analytics
- Canvas
Languages
English
First Language
Arabic
Intermediate
B1
Additional Information
- Golden Visa & Health Insurance: Holder of a valid UAE Golden Visa and health insurance.
Timeline
Associate Consultant
ARDENT ADVISORY & ACCOUNTING
03.2021 - 02.2022
Social Media Manager
GREEN PHARMACY
01.2020 - 12.2021
Marketing Intern
LEYLANS PHARMACY
01.2019 - 12.2020
Bachelor of Science - Business Administration
University of Hertfordshire