Hi, I’m
Layal Othman
Summary
Skilled Business Development leader offering 9 years of experience in leading operations and enhancing revenue. Bringing expertise in client acquisition and contract negotiation, along with excellent interpersonal communication, relationship-building, and team leadership abilities. Results-driven and proactive with a demonstrated record of accomplishment in meeting and exceeding sales and revenue objectives. Business Development Manager is skilled in growing sales and improving stakeholder relations. Strategically minded in capturing new business and leveraging dynamic market opportunities. Accomplished in exceeding targets with a results-driven approach.
Overview
10
years of professional experience
1
Certification
Work History
LANGA TRADING E-commerce
Business Development Manager
03.2021 - 06.2023
Job overview
- Monitored office workflow and administrative processes to keep operations running smoothly.
- Established relationships with key decision-makers within the customer's organization to promote growth and retention.
- Researched and identified opportunities for account growth, account penetration, and market expansion.
- Spearheaded successful business development initiatives aligned with the company's strategy and core competencies.
- Provided documentation of processes to comply with regulations and company policies.
- Negotiated new annual contracts and service agreements with vendors to achieve prime pricing.
- Monitored sales forecasts and projected financial planning for the organization to achieve revenue goals.
- Assessed performance management structures and implemented enhancements to improve frameworks and strengthen results.
- Led change and transformation across business areas to deliver benefits and align company resources.
- Aligned department vision, goals, and objectives with company strategy to achieve consistently high results.
- Set, enforced, and optimized internal policies to maintain responsiveness to demands.
- Devised processes to boost long-term business success and increase profit levels.
- Fostered a work culture of collaboration and inclusion to increase morale and reduce turnover.
- Established personnel performance metrics to encourage efforts toward common goals.
- Applied performance data to evaluate and improve operations, target business conditions, and forecast needs.
- Assessed supplier quality to maintain tight cost controls and maximize business operational performance.
- Collected confidential financial information from clients to construct comprehensive financial plans.
- Established and administered annual budget with controls to prevent overages, minimizing burn rate, and support sustainability objectives.
- Evaluated service contracts and collaborated with legal counsel on negotiated improvements.
- Directed staff and managed the annual capital budget.
- Hired and directed teams to achieve daily and long-term operations and business goals.
- Worked closely with organizational leadership and the board of directors to strategically affect the operational direction.
- Managed daily operations while overseeing multiple locations to foster increased productivity.
- Delegated assignments based on plans, project needs, and knowledge of individual team members.
- Collaborated with management and fellow supervisors to organize operations and achieve demanding schedule targets.
- Assisted with creating a marketing strategy and advertising initiatives to promote the company to community members.
- Analyzed business needs while soliciting customer feedback for process improvements.
- Created annual budget and developed a comprehensive plan to accomplish company objectives while staying within budget.
- Trained and managed a team of developers and discussed issues to provide resolution and apply best practices.
- Focused teams on developing innovative and cutting-edge approaches with effective resource allocation and strategic planning.
- Developed impactful and strategic partnerships with clients to drive business development.
- Worked with team leaders to arrange schedules based on production requirements and available resources.
- Established performance goals for each department and provided feedback on methods for reaching those milestones.
- Tasked to turn around low-growth operations by solidifying workflow processes, strengthening client relationships, and improving communications supporting client advocacy.
- Managed teams to guarantee a successful supply chain pipeline for markets.
- Established relationships with key decision-makers within the customer's organization to promote growth and retention.
- Researched and identified opportunities for account growth, account penetration, and market expansion.
- Reached out to potential customers via telephone, email, and in-person inquiries.
PROMPTON TRADING For Oil & Gas
Business Development/Regional Managing Director
06.2021 - 05.2023
Job overview
- Spearheaded successful business development initiatives aligned with the company's strategy and core competencies.
- Aligned department vision, goals and objectives with company strategy to achieve consistently high results.
- Determined ideal film locations, attained permits and planned shots to achieve intended results.
- Mitigated costs while collaborating with vendors to manage inventory items.
- Evaluated scripts to identify creative strategies and resource needs for effective production.
- Made recommendations for changes in funding process and policies based on data and judgment.
- Assessed final products to check quality and consistency with creative vision.
- Directed work of key team members to create cutting-edge cinematography work.
- Reached conformity with product quality specifications by suggesting corrective actions.
- Managed teams to guarantee successful supply chain pipeline for markets.
- Provided documentation of processes to comply with regulations and company policies.
- Negotiated new monthly contracts and service agreements with vendors to achieve prime pricing.
- Trained new employees on proper protocols and customer service standards.
- Assisted in recruiting, hiring and training of team members.
REXUBS
Business Development Manager
04.2021 - 05.2023
Job overview
- Oil & Gas Industry/ E-commerce Business/ Automotive Parts)
- Establish company goals and objectives, both short-term and long-term
- Develop business plans and strategies
- Advise the board of directors on strategic issues
- Present reports on the company’s business and performance to the board
- Motivate and provide leadership to Managers and senior executives
- Build relationships with external experts and agencies through seminars, conferences, and professional networking
- Ensure that the company continues to make profits and grow investors’ wealth.
Patchi
Assistant Sales Manager
04.2019 - 03.2021
Job overview
- Completed store opening and closing procedures by counting drawers and managing security.
- Assisted sales team with completing customer transactions and managing issues.
- Trained new associates in successful sales and performance strategies.
- Demonstrated exemplary customer service by engaging clients on sales floor.
- Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations.
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Developed monthly team action plans and monitored progress.
- Coached sales team both collectively and individually to help each employee achieve monthly goals.
- Ran weekly inventory reports to verify highest grossing products were properly stocked and readily available.
E-Commerce
Digital Marketing Executive
05.2018 - 01.2022
Job overview
- Develop and manage digital marketing campaigns
- Oversee a social media strategy
- Manage and maintain the organization’s website(s)
- Track and analyze website traffic flow and provide regular internal reports
- Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
- Continually work on the Search Engine Optimization of the website(s)
- Create online banner adverts and oversee pay-per-click (PPC) ad management
- Write copy for email marketing campaigns
- Identify new trends in digital marketing, evaluate new technologies, and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
- Work on printed material to supplement online products
- Attend product launches and networking events:
- Responsible for planning and selling the company’s products to all E-Commerce platforms (Amazon, Shopify, Magento ...)
- Manage and confirm orders on different marketplaces
- Listing of products on online channels
- Manage the top-selling account on Amazon- Shopify
- Review and ensure product listings are clear, complete & meet the standards
- Develop sales strategy for existing inventory and new product launches
- Review competitors and keep track of new products and their pricing
- Research for content, marketing avenues, and new business opportunities
- Provide solutions to optimize the system and improve the process
- Develop E-Commerce sales strategy, forecast sales volumes, and manage sales processes for each account to achieve sales goals
- Manage the content creation and listing of products across all marketplaces
- Grow existing retailer business accounts and develop new ones
- Implementing Marketing Strategy: SEO (Search engine optimization), Facebook ads with re- targeting, content marketing, blogging, dynamic funnel, Personalization (effects after GDP
Renaissance Hotel by Marriott
Fine Dining Restaurant & Outlet Supervisor
11.2017 - 04.2018
Job overview
- Established and implemented a strategic integrated marketing plan
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Collaborated with sales and marketing departments to support business objectives and client acquisition.
- Defined and identified the most effective communication channels to promote existing products
- Developed and managed the digital and social marketing activities (office drop, vouchers, video shooting, What’s App, emails), also prepared and evaluated the ROI Reports
- Sourced and promoted events that drove traffic to the F&B outlets and generated revenues
- Handled and coordinated all media requests, releases, inquiries, and presentations- hosting, influencers, and VIPs to drive quality media and impact word of mouth
- Planned monthly promotional calendar with outlet managers generating ideas for new offerings
- Maintained effective internal communications to ensure all relevant internal departments and the regional office are up to date
- Built and maintained the customer’s database and engaged through regular customer communications as in newsletters, loyalty programs
- Supported the operations team in managing guest experience on site, being visible and being part of the face and the host of the outlets
- Trained employees on the company’s
- Developed short-term and long-term sales objectives and strategic plans to meet market needs.
- Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
- Carried out day-day-day duties accurately and efficiently.
Batterjee Holding ( F&B, Construction materials, Pharmaceutical...)
Business Development Executive
02.2013 - 06.2017
Job overview
- Performed sales and marketing calls and negotiations to reserve meetings with potential clients
- Collaborated with sales and marketing departments to support business objectives and client acquisition.
- Developed short-term and long-term sales objectives and strategic plans to meet market needs.
- Developed and executed strategic initiatives to implement key changes and improvements in business development and sales programs.
- Defined and integrated roles, responsibilities and processes for business team and data management organization.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Assigned the design team in creating attractive marketing materials for public awareness
- Researched & analyzed the market changing trends and customers' needs
- Drove efforts in developing customer experience at the point of sales
- Developed promotional strategies to attract customers to buy our products
- Deployed sales and marketing teams in different areas to gather information on competitors' products and market share
- Settled sales goals for the team and ensured they are met and identified new sales leads
- Maintained fruitful relationships with customers
- Planned and oversaw new marketing initiatives
- Attended conferences, meetings, and industry events
- Prepared PowerPoint presentations and sales displays, and drafted quotes and proposals
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
Education
University of People Online
Bachelor of Science from Business Administration
01.2021
AUST
BA from Business
Marketing
2012
SHAW
Academy
Diploma from Digital Marketing
2016
Skills
- Project Management, Sales & Marketing, Budget Management, Customer Service, Strategic
- Closing Techniques
- Cost Management
- Growth Projections
- Planning, Leading Promotional Campaigns, Press Coordination, Brand & Social Media
- Management
- Product Deployment
- Negotiation
- New Business Development
- Strategic Business Planning
- Sales Statistics Analysis
- Team Recruiting and Onboarding
- Marketing
- Budgeting and Expenditures
Certification
- Business Plan Certificate
- Balancing Innovation & Risk
- SEO E-commerce Strategies
- Affiliate Marketing Foundations
- SEO Foundations
- SEO For Social Media
Languages
Arabic
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
French
Intermediate (B1)
Timeline
Business Development/Regional Managing Director
PROMPTON TRADING For Oil & Gas
06.2021 - 05.2023
Business Development Manager
REXUBS
04.2021 - 05.2023
Business Development Manager
LANGA TRADING E-commerce
03.2021 - 06.2023
Assistant Sales Manager
Patchi
04.2019 - 03.2021
Digital Marketing Executive
E-Commerce
05.2018 - 01.2022
Fine Dining Restaurant & Outlet Supervisor
Renaissance Hotel by Marriott
11.2017 - 04.2018
Business Development Executive
Batterjee Holding ( F&B, Construction materials, Pharmaceutical...)
02.2013 - 06.2017
University of People
Bachelor of Science from Business Administration
AUST
BA from Business
Marketing
SHAW Academy
Diploma from Digital Marketing
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