LAYAN ABDULKHALIK
Brand Coordinator
Abu Dhabi
Summary
BSc (Hons) in Business Management Brunel University London Highly passionate about Marketing, Entrepreneurship, and Project management Strong work ethic and commitment to duty and responsibility
Overview
4
4
years of professional experience
18
18
years of post-secondary education
Work History
Brand Marketing Coordinator
Sanad Abu Dhabi
12.2023 - Current
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Boosted social media engagement with creative content, regular posting, and consistent messaging across platforms.
- Coordinated trade show appearances to increase brand exposure and generate leads for sales teams.
- Leveraged analytics tools to gather data on user behavior patterns which informed website design improvements for better usability.
- Researched the market to find external talents to collaborate with.
- Assisted in future expansion plans.
- Streamlined internal communication processes, resulting in improved team collaboration and efficiency.
- Developed customer loyalty programs that led to repeat business and positive word-of-mouth referrals.
- Conducted market research to identify emerging trends, competitive landscape insights, and opportunities for growth.
- Negotiated favorable partnerships with complementary businesses that contributed mutual benefits by co-marketing opportunities.
Media Executive
LiveHealthy Magazine
03.2022 - Current
- Marketing research and content creation
Intern
Brands & Beyond
06.2021 - 09.2021
- Worked closely with the creative design team to brief on various requests with clients (marketing campaigns, branding, giveaways, etc.)
- Conducted market research for the food and beverage industry in Abu Dhabi
- Assisted in restaurant launch and social media advertising, including filter creations, google ad-words, and content creation
Education
BSc (Hons) - Business & Management (Major in Marketing)
Brunel University London
09.2020 - 06.2023
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American University of Beirut
09.2017 - 07.2019
International School of Choueifat
09.2003 - 05.2017
Skills
Arabic
English
Mac OS X
Microsoft Windows
Communication
Flexibility
Teamwork
Leadership
Time-management
Writing
Mathematics
Business
Economics
Sports
Travel
Nutrition
Volunteering
Snapchat
Tiktok
Social media marketing
Competitive analysis
Extracurricular Activities
Tennis Running Horseriding
Summaryskills
Native fluency in Arabic and English, Computer proficiency in Mac OS X and Microsoft Windows, Communication, Flexibility, Teamwork, Leadership, Time-management, Writing, Mathematics, Business and Economics, Sports, Travel, Nutrition, Volunteering, Snapchat, Facebook, Twitter, Instagram, Tiktok
Timeline
Brand Marketing Coordinator
Sanad Abu Dhabi
12.2023 - Current
Media Executive
LiveHealthy Magazine
03.2022 - Current
Intern
Brands & Beyond
06.2021 - 09.2021
BSc (Hons) - Business & Management (Major in Marketing)
Brunel University London
09.2020 - 06.2023
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American University of Beirut
09.2017 - 07.2019
International School of Choueifat
09.2003 - 05.2017
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