Layan Doueik
Dubai
Summary
Experienced and data-driven influencer marketing account manager with a proven track record in building and maintaining strong client relationships. Skilled in effective communication and leadership, excels at fostering connections with both clients and influencers. Expertise lies in developing and implementing creative strategies that elevate brand awareness and visibility.
Overview
13
13
years of professional experience
Work History
Senior Influencer Marketing & Account Manager
Vito
01.2023 - Current
- Strategically led an influencer marketing campaign for Pepsi, the main sponsor of MDL Beast in Riyadh executing a dynamic content strategy that resulted in thousands of views and high engagement rates, amplifying Pepsi's presence
- Managed a Saudi TV show on SBC and Shahid, collaborating with 18 influencers worldwide to showcase and explore all cities of the Kingdom, fostering cultural exchange and promoting tourism
- Led a successful influencer campaign with 5 top-tier Saudi influencers and 8 European influencers to attend the world's largest tourism conference in the world to cover the Saudi booth, aiming to challenge stereotypes and promote tourism to KSA
- Lead project communications with clients and managers on a senior level to ensure all campaigns are running smoothly and up to client's expectations
- Manage briefs from start to execution including supervising proposal and influencer selection
- Create an advanced and comprehensive influencer content calendar to continually drive brand awareness and engagement
- Monitor influencer content to ensure compliance with brand voice and guidelines
- Set goals, track conversions, and measure success of influencer programs
Influencer Marketing & Account Manager
WaleeMENA
01.2022 - 01.2023
- Managing briefs and account engagement on a portfolio of MENA and GCC accounts (consumer retail service) Key accounts such as: Mastercard, Empire Cinemas, Chevrolet, STC, GMC, TOD TV, Loft furniture, Netflix
- Support and guide influencer analyst team executives on best ways to analyze a client brief and identify the suitable influencers
- Lead project communications with clients and managers on a senior level to ensure all campaigns are running smoothly and up to client's expectations
- Work closely with agencies and direct clients to maintain their business relationship
- Lead on all communications with key influencers in MENA with emphasis on GCC
- Managed Tod TV campaign with more than 23 influencers from 4 different countries simultaneously within 3 days and achieved the KPIs of more than 65k registrations on app
- Managed one of the biggest summer campaigns for Mastercard in collaboration with the Ministry of Tourism in Morocco where I managed 4 top performing influencers from KSA and UAE to travel and promote Morocco and Mastercard
- Ensure weekly updates on Walee's own influencer marketing proprietary tool
- Assist in developing strategy and ideation to meet the client's main objective and target
Senior Account Executive
Sociata (previously known as Vinelab)
01.2021 - 01.2022
- Lead on a portfolio of MENA and GCC accounts (consumer retail service) and manage day to day client communication. Key accounts such as: Danone, Reckitt Benckiser, Mastercard, LG electronics, Al-Hukair KSA, Dubai Future Foundation, Warner Music MEA, Netflix, McKinsey
- Project managed the major campaign of Mastercard with Expo collaborating with 9 of the highest performing influencers in GCC ensuring the influencers and clients are on brief from concept to delivery
- Lead on the Ramadan campaign for LG electronics 2021 (GCC, ME, Iraq and South Africa) dealing with more than 55 influencers (Macro and Micro)
- Build and maintain relationship with Alpro (Danone) for 2 years managing always on programs
- Project manage Forward campaign for McKinsey in the Middle East hitting the target by acquiring more than 20,000 enrollments through influence
Influencer Relations Manager
Sociata (previously known as Vinelab)
01.2020 - 01.2021
- Identify influencers using Sociata (our own proprietary SAAS tool) that match the brand's identity and core objective
- Took part of Veet key campaign debuting Men products in the GCC market by assisting in producing a short Majles talk covering a number of hot topics addressed by 4 of the best performing young men in the GCC
- Took part of Mastercard's Contactless cards campaign in KSA/UAE/Qatar/Jordan/Morocco after the pandemic searching and collaborating with more than 20 influencers
- Negotiate budgets with influencers related to each campaign's deliverables
- Take part in sealing key account deals and preparing booking orders and contracts with legal and finance departments
- Brief influencers on the campaign's direction, do's and don't(s) and guidelines
- Assist in content co-creation with influencers to fit the brand's requirements
- Build and maintain relations with key agencies in ME/GCC and influencers
- Assist in campaign planning including strategy and direction (platform suggestions)
Associate Producer\Line Producer\Content Writer
Al Jadeed TV
01.2018 - 01.2020
- Produce TV shows, online shows and events, working on three different stages: pre-production, production and post production
- Coordinate, schedule and organize report shootings (crew, equipment, location and guests)
- Work on hosting guests (Politicians\Celebrities\Public figures) and have direct contact with them making sure all work is aligned with the initial plan and the running order
- Supervise the editing and promotion procedure
Regional Production Coordinator\ Associate Producer
Al Hurra TV
01.2012 - 01.2018
- Research topics for episodes of different shows and gathering guests and cases from different backgrounds and interests to fit the episodes
- Assist in producing reports, logistics, scheduling and packaging episodes
- Assist in synopsis writing and translating (English-Arabic)
- Work on offline edit and all related clearances (music and video) for overseas shows
Education
Master's Degree - Women and Gender studies
Lebanese American University (LAU)
01.2020
Bachelor Degree - Communication Arts with emphasis on Journalism
Lebanese American University (LAU)
01.2012
Timeline
Senior Influencer Marketing & Account Manager
Vito
01.2023 - Current
Influencer Marketing & Account Manager
WaleeMENA
01.2022 - 01.2023
Senior Account Executive
Sociata (previously known as Vinelab)
01.2021 - 01.2022
Influencer Relations Manager
Sociata (previously known as Vinelab)
01.2020 - 01.2021
Associate Producer\Line Producer\Content Writer
Al Jadeed TV
01.2018 - 01.2020
Regional Production Coordinator\ Associate Producer
Al Hurra TV
01.2012 - 01.2018
Bachelor Degree - Communication Arts with emphasis on Journalism
Lebanese American University (LAU)
Master's Degree - Women and Gender studies
Lebanese American University (LAU)
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