Lea Tabbara
Dubai
Summary
A goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance Hardworking, performance-oriented leader offering proven expertise in project development, team supervision, and campaign enhancement. Prepared to bring 5+ years of progressive experience and take on a challenging position with the opportunity to make a lasting impact on company and customer success.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Marketing Manager
Urent
01.2021 - Current
- Evaluating and optimizing marketing and pricing strategies
- Analyzing market trends and preparing forecasts
- Generating new business leads
- Increasing brand awareness and market share
- Coordinating marketing strategies with the sales, financial, public relations, and production departments
- Developing and managing the marketing department's budget
- Overseeing branding, advertising, and promotional campaigns
- Managing the marketing department's staff
- Preparing and presenting monthly reports to investors
- Promoting our brand at trade shows and major industry-related events
- Maintaining the company's social media presence
- Identifying potential new markets and creating a plan to enter the market
- Build strategic relationships and partner with key industry players, agencies, and vendors
- Oversee and approve marketing material, from website banners to hard-copy brochures and case studies
- Analyze consumer behavior and adjust a plan accordingly
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions
- Maintained documentation, detailing assignments, andin-progress work, and completed project milestones
- Identified and evaluated new technologies and add-on applications to improve and optimize marketing team efforts
- Managed budget allocation and resource utilization to maximize marketing ROI
Community Manager - Freelance
Mindshare MENA
02.2019 - 10.2021
- Develop a content marketing plan and editorial calendar
- Plan and execute community initiatives and programs
- Push brand image and products by finding new marketing and outreach opportunities
- Moderating social media accounts (Facebook, Instagram, Twitter)
- Receive user's queries and reply based on specific FAQs
- Create and update FAQs regularly to cover the user needs
- Flag serious queries to the client Monitoring social media pages to prevent crisis
- Deal with clients and users from around the Middle East (KSA, UAE, Kuwait, Jordan, Egypt…)
- Monitor all stages of campaigns to guarantee that they run smoothly
- Participate in social events, corporate events, and workshops.
- Conducted regular inspections to identify needed improvements and maintain the highest standards.
- Planned and executed promotional activities to drive community engagement and increase occupancy numbers
- Managed community within established cost constraints
Operational Manager
KTS
03.2020 - 09.2021
- Design and implement social media strategy to align with business goals
- Collaborate with other teams, like marketing, sales, and customer service, to ensure brand consistency
- Liaise with all retailers on different fronts: Meeting their daily demand, monitoring returns, issuing invoices and closing their monthly balance
- Implement new features to develop brand awareness, like promotions and competitions
- Oversee all operations
- Identify areas for improvement
- Examine financial data and use them to improve profitability
- Ensure that all operations are carried out in an appropriate, cost-effective way
- Recruit, train and supervise staff
- Find ways to increase the quality of customer service
- Partnered with vendors and suppliers to effectively manage and budget
Account Manager
Think Media Labs
05.2018 - 04.2019
- Manage social media channels (Creating monthly calendars, posting, and community management)
- Quality control of all work that is submitted to clients
- Disclosing campaign details to the client and all team members
- Monitoring all stages of campaigns to guarantee that they run smoothly
- Writing status reports throughout the duration of the project to keep clients and peers updated
- Ensuring that the project stays within the allocated budget
- Develop a content plan
- Create engaging content for all platforms
- Engage with the online community and respond to comments and requests
- Analyze web traffic and relevant community metrics
- Relay community feedback to relevant internal stakeholders
- Work with copywriters and designers to deliver appealing content following the guidelines
- Addressed problems with accounting, billing, and service delivery to maintain and enhance client satisfaction
- Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base
Team Leader
Smartsource
03.2016 - 07.2017
- Handle customer inquiries both telephonically and online
- Provide customers with product and service information
- Maintain high standards of customer service during high-volume, fast-paced operations
- Set departmental goals and objectives
- Resolve complaints promptly and professionally
- Engage in active listening with callers, confirming or clarifying information and diffusing angry clients as needed
- Train and supervise new staff
- Conduct interviews and make hiring decisions
- Monitor and provide feedback on working methods, productivity, and quality on the team and individual level
- Helped meet changing demands by recommending improvements to business systems or procedures
Student Assistant
American University of Science and Technology
01.2015 - 01.2016
- Helpdesk controller on orientation days
- Overseeing Doctors and student attendance
- Personal assistant to Doctors on campus
- Advise student and their families on necessary steps for correctly completing financial aid and admissions forms
- Maintaining and managing private student information in online and physical files
- Interact with students via email and phone, addressing any questions or concerns.
Education
B.S. in Advertising - Communication Arts
American University of Science And Technology
05.2020
SE - BAC II - Sociology and Economics
Saint Mary's Orthodox College (SMOC)
08.2015
Skills
- Adobe Photoshop and Illustrator
- Competent in distributive negotiations
- Leadership
- Problem-Solving
- Customer Management
- Social Media Platforms
- Partnership Development
- Competent in Microsoft Word, Outlook, PowerPoint, Excel, and Access
Certification
- Certificate in Injaz- Be a Leader program
- English Proficiency Exam- Certificate of Merit from University of Michigan and Cambridge University
Languages
English
Arabic
French
Organizations
- Beirutiyat - Volunteer (Serving food to the less fortunate, Organizing and fundraising Eftars for orphans during the holy month of Ramadan)
- International College - Scout
Personal Information
- Date of Birth: 08/03/1997
- Nationality: Lebanese
Timeline
Marketing Manager
Urent
01.2021 - Current
Operational Manager
KTS
03.2020 - 09.2021
Community Manager - Freelance
Mindshare MENA
02.2019 - 10.2021
Account Manager
Think Media Labs
05.2018 - 04.2019
Team Leader
Smartsource
03.2016 - 07.2017
Student Assistant
American University of Science and Technology
01.2015 - 01.2016
B.S. in Advertising - Communication Arts
American University of Science And Technology
SE - BAC II - Sociology and Economics
Saint Mary's Orthodox College (SMOC)
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