Summary
Overview
Work history
Education
Skills
Certification
Additional Information
Languages
Timeline
Generic
Lelethu Shongwe

Lelethu Shongwe

Dubai,UAE

Summary

In my role as Head of Sales, I have honed my expertise in various areas, including budgeting, proposals, PR & social media strategies, and their direct impact on generating substantial return on investments (ROIs). I possess a keen analytical mindset that enables me to effectively allocate resources, develop strategic sales plans, and implement targeted marketing initiatives to drive revenue growth. One of my most notable achievements at Accelerit was my instrumental role in transforming a small company into a nationally recognized internet service provider. When I joined Accelerit in 2016 as an intern sales representative I played a pivotal role in the growth of the sales department. Through implementing innovative sales strategies and forging key partnerships, we successfully expanded our reach, establishing Accelerit as a respected and influential player in the industry market. My proficiency in budgeting allowed me to optimize resource allocation, ensuring maximum efficiency and cost-effectiveness in all sales and marketing endeavors. I take pride in my ability to develop persuasive proposals that resonate with clients, clearly demonstrating the value of our products and services and ultimately securing profitable contracts. By leveraging my understanding of the target audience and market trends, I have successfully implemented digital marketing campaigns that have garnered increased customer acquisition and retention rates. These efforts have resulted in substantial revenue growth and a significant increase in market share for Accelerit .

Overview

13
13
years of professional experience
1
1
Certification

Work history

Head of Sales & Marketing

ACCELERIT TECHNOLOGIES (PTY) LTD
Johannesburg, South Africa
01.2019 - 07.2023
  • Generated over 14 570 leads with a conversion rate of 41% in the financial year of 2022-2033
  • CSI Projects - Global Citizen - Through the Global Poverty Project, I lead and organised the connectivity of 30 Schools in south Africa
  • Providing internet speeds of up to 1Gbps
  • Brokered and facilitated the sale of assets of the fibre network worth over R50 000 000
  • Proposed and registered a new division within Accelerit Fibre that would be based in the Netherlands
  • (https://www.ourfibre.nl/) - headed the creation of design and implantation of the show if interest campaign
  • Signed a national property developer portfolio (https://liveeasy.co.za/ ) - Deal allows us to provide internet connectivity across all current and new developments.
  • Specialized in Sales, supervise and development of Sales Agents, Management of store, and Recruitment of new talent
  • Represent the company and its products, services, or events in a positive and professional manner
  • Engage with potential customers to generate interest and promote the benefits of the product, service, or event
  • Track and report on key metrics, such as sales conversions or customer feedback, to evaluate the success of promotional activities
  • Collaborate with team members to coordinate and execute promotional campaigns or events
  • Stay up-to-date with product knowledge and industry trends to effectively communicate with potential customers
  • Maintain a positive and professional image of the company throughout all interactions.
  • Controlled costs to fulfil departmental budgetary targets with excellent planning and negotiation.
  • Compiled key sales data metrics to formulate reports and communicate progress to senior management.
  • Maximised profitability, identifying and proactively approaching new customers in target markets to generate attractive requests for quotes.
  • Motivated sales team with hands-on approach to drive growth and expand profit margins.
  • Drove high-quality client acquisition with targeted market research and multi-channel outr

FTTX Sales Manager

ACCELERIT TECHNOLOGIES (PTY) LTD
Johannesburg, RSA
08.2016 - 01.2019
  • Responsible for prospecting, qualifying and onboarding new channel partners (Fibre Network Operators, Resellers and Subcontractors)
  • Meeting Sales (retail & business) Targets
  • Management and Training of Sales Force/Department
  • Interaction with various department across the High- Profile Telecommunication Companies in South Africa to provide formal reporting as well project proposal and completion in all concerned areas.
  • Hired and trained dedicated and high-achieving sales teams.
  • Achieved exceptional client satisfaction feedback and ratings.
  • Monitored sales team performance, providing effective training to help reach revenue and profit targets.
  • Exceeded sales goals and improved profitability by developing sales strategies and business plans according to market trends.
  • Created and directed sales team training and development programmes.
  • Increased year-on-year sales by 63 %, implementing strategic business growth and retention initiatives.
  • Developed new ideas and thought creatively to grow business and enhance profitability and revenue.
  • Provided trustworthy feedback and after-sales support to maximise customer lifetime value.

Premium Stylist and Visual Merchandiser

PLATINUM GROUP PTY LTD - URBAN DEGREE
Pretoria, RSA
01.2013 - 02.2014
  • Set up appointments with potential and current customers to discuss new products and services.
  • Collected and processed payments.
  • Developed new business by networking with valuable customers.
  • Planned warehouse intakes and outbound stock flows to drive efficiencies.
  • Coordinated in-store displays according to promotional plans outlined by vendors.
  • Oversaw clear, accurate pricing for outgoing stock.
  • Analysed sales to identify top-performing products.
  • Improved displays and installed POS tailored to individual store features.
  • Replenished display inventory, restructuring based on available stock.

Census - Supervisor

STATISTICS SOUTH AFRICA
Pretoria, RSA
08.2011 - 11.2011
  • Specialized in Project Management, Data Analysis and Collection
  • Managed staff rotas, planning workloads effectively and strategically.
  • Optimised team structure, aligning responsibilities with performance measures and metrics to establish audit success.
  • Identified deficiencies and recommended use of revised methodologies to improve audit applications.
  • Trained and mentored staff to perform best audit practices and improve quality standards.
  • Kept information stored and recorded securely to meet confidentiality requirements.
  • Gathered information to develop data and improve statistical analyses.
  • Reported on enumeration activities to maintain progress records.
  • Engaged participants using excellent interpersonal and interviewing abilities.
  • Collected data through email, telephone and in-person surveys, aiding research.
  • Enabled smooth, effective department running through reliable administrative support.
  • Collaborated with wider teams to assess progress and achieve participation targets.
  • Built rapport with participants to gain maximum insight into specified research areas.
  • Visited addresses of non-responders to encourage census participation.
  • Increased census response rates through face-to-face communication and marketing.
  • Recorded, handled and processed data for accurate analyses.

Junior Sales Representative

GUESS SOUTH AFRICA (PTY) LTD
Johannesburg, RSA
01.2011 - 08.2011
  • Accounted for all inventory and ordered new stock.
  • Built lasting relationships with clients through customer service interactions.
  • Adapted sales techniques to specific clients and promoted products based on individualised client needs.
  • Increased revenue by acquiring new customers and determining needs to offer relevant products.
  • Collected and processed payments.

Education

Bcom - Finance - Pending - Financial Exclusion

Varsity College
2015

BA - Economics & Politics - Pending - Financial Exclusion

University of Cape Town
2011

SOMERSET COLLEGE
2009

Skills

  • Results Orientation
  • Contract management
  • Leadership & People development
  • Business development
  • Administrative Management
  • Critical thinker
  • Collaboration and delegation
  • Sales Acumen
  • Budget Management
  • Strategic planning and analysis skills
  • Proactive lead generation
  • Negotiation strategies
  • Sales presentations
  • KPI tracking and analysis
  • Pipeline management tools
  • Team development
  • Cold calling
  • Salesforce
  • B2B sales
  • Strategic partnerships
  • Sales campaign oversight

Certification

Automation Exchange Portals Hootsuite Social Media Management Sage Accounting Odoo CRM Management WHMCS CRM Management Microsoft Office ` FURTHER TRAINING & DEVELOPMENT Retail Management Client engagement Sales Sales force enablement

Additional Information

  • HEAD OF
  • & MARKETING

Languages

English
Fluent
Xhosa
Fluent
Afrikaans
Upper intermediate

Timeline

Head of Sales & Marketing

ACCELERIT TECHNOLOGIES (PTY) LTD
01.2019 - 07.2023

FTTX Sales Manager

ACCELERIT TECHNOLOGIES (PTY) LTD
08.2016 - 01.2019

Premium Stylist and Visual Merchandiser

PLATINUM GROUP PTY LTD - URBAN DEGREE
01.2013 - 02.2014

Census - Supervisor

STATISTICS SOUTH AFRICA
08.2011 - 11.2011

Junior Sales Representative

GUESS SOUTH AFRICA (PTY) LTD
01.2011 - 08.2011

Bcom - Finance - Pending - Financial Exclusion

Varsity College

BA - Economics & Politics - Pending - Financial Exclusion

University of Cape Town

SOMERSET COLLEGE
Lelethu Shongwe