Lena Nammour
Regional Ecommerce Manager
Dubai
Summary
Highly analytical and data-driven E-commerce Manager effectively scales online customer acquisition efforts and e-commerce capabilities to drive sales growth. Routinely tests new features and assets and measures results as company grows and evolves. Strong understanding of e-commerce consumer behavior and audience segmentation along with website analytic and tracking tools.
Overview
18
18
years of professional experience
3
3
years of post-secondary education
2
2
Languages
Work History
Regional Market Manager - MENA
Localised
Remote
09.2022 - Current
- Develop and present a full market entry plan for new upcoming clients in the MENA region
- Review and approve the marketing agency in the Middle East
- Handle the online digital strategy for Anthropologie Europe, Urban Outfitters Europe, Judith Leiber MENA, and more
- Create and implement marketing plans for each client
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Continually maintained and improved company's reputation and positive image in markets served.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
ECommerce Project Manager
Prime Gourmet, Primegourmet.com
Dubai
06.2020 - 03.2021
- Complete revamp of newly developed Shopify website
- Created content, images, variations, and payment portal
- Listed all offline skus on website, including creating online bundles to drive conversions
- Increased AOV by 25% and month to month sales 8x in 6 months
- Added 3rd party logistics to be able to ship and deliver the same day across the entire UAE
- Trained and ran the customer service call center
- Including upsells and cross selling.
ECommerce Manager - MENA
Landmark Group
Dubai
08.2017 - 06.2020
- Reporting weekly /monthly reporting the concept/brand on sales, stock, margins, replenishment
- Implement sales and promotional plans, provide competitor pricing intelligence and manage online inventory and ranges effectively.
- Effective in season management (stock balancing, markdown management, stock analysis, stock vs sales performance)
- Optimize category inventory levels are maintained at Category level keeping in mind online trading
- Build Concepts/Brand and co-ordinate promotions and develop online exclusive promotions that align to the concept and online marketing calendar
- Plan and execute email features that drive visits and revenue.
- Source and develop rich content for products listed on the site – be the product expert
- Merchandising the site to maximize add to cart, average basket value and sales through the planning and execution of product features, promotions and cross selling
- Analytics of the effectiveness of the promotions in achieving the targeted levels of sales and margins
- Complete regular competitive reviews and making recommendations based on the analysis to ensure position to maximize sales and profits
- Expand the assortments above the stores and jointly make the product selection with the concepts
Digital ECommerce Manager
Lush Cosmetics, MENA
Dubai
12.2016 - 11.2017
- MENA Region
- Build and launch the Lush MENA website with support from the UK International Web team
- Maintain, update all content and design/presentation of the website
- Build and deliver a strategy for e-commerce/online, telephone sales to develop brand awareness
- Responsible for planning, organizing, coordinating, managing and contributing to all social media channels
- Maintain excellent communication with the Brand Communication team about what’s happening online and maintain alignment with what’s happening in our shops
- Communication with our customers in all forms of media (print, email, social media)
- Manage the mail order department and ensure that our customer’s orders are packed and fulfilled quickly
- Build and manage a corporate sales program
- Negotiate competitive shipping rates with couriers
Brand Strategy Manager
Souq.com
Dubai
09.2015 - 12.2016
- Souq.com is the Middle East’s largest online marketplace
- Customer and Channel Analysis: Match the right property to the right customer at the right time using different digital channels
- Promotion Development: Identify, test and launch a suite of promotions to capture incremental online orders, revenue and new customer signup
- Align closely with Online Search & Marketing team to ensure we are in market with the most relevant offers and messages in our paid advertising
- Work closely with Digital Product Strategy & Development team on appropriate digital testing strategies to drive incremental site conversion
- Conduct User Acceptance Testing for promotions and site enhancements in international sites.
- Conducted market research to identify new opportunities and target markets
Senior Merchandiser
Randa LLC
New York
02.2014 - 09.2015
- Randa is the largest men’s accessories company in the world
- Producing men’s belts, small leather goods, neckwear, luggage, casual bags, jewelry, and seasonal accessories
- Develop Go to Market Initiatives for Key Accounts
- Collaborated with VPs on Trade Show booth design, setup, and execution
- Align development efforts with sales initiatives, target margin goals, and to achieve performance metrics
- Collaborate with VP Design, Sourcing, and Sales on line building for all distribution channels
- Research category trends and create compelling reports that illustrate the needs and desires of targeted consumer groups and retail distribution channels
- Manage licensing relationships, approvals, trend presentations
Sales Executive
Randa LLC
New York
06.2011 - 02.2014
- Sold fashion luggage, backpacks and soft bags to multiple channels of distribution
- Core brands: Nautica, Timberland, Tommy Bahama, Chaps, Pierre Cardin, Anne Klein, Nine West, Diane von Furstenberg
- Levi’s
- Successfully tripled business with Ecom accounts within 6 months
- Expanded our international markets to include accounts in Mexico, Dubai, South America, Australia, and the United Kingdom
- Account Base: Timberland stores, Nine West Stores, eBags, Amazon, Boscov’s, Macy’s.com
- Liverpool, Sears, Apparel FZCo UAE
Senior Ecommerce Manager
Randa LLC
New York
01.2006 - 06.2011
- Responsible for Project Management, Development, and Marketing of all E-Commerce for Randa Accessories
- Projects included and completed were two E-Commerce Retail sites for the Randa Luggage and Randa Trafalgar additions, and the Randa B2B site
- Each of these projects required the integration with different inventory systems, and multiple warehouse systems for pick pack and ship
- Managed the rebuilding and redesign of the Randa Corporate, and Randa intranet sites
- Responsible for marketing of each of these sites on both paid, affiliate and natural search models
- Planned and executed all marketing activities, including on-site merchandising, affiliate marketing, email marketing, search engine marketing and title based and seasonal promotional offers
- Managed all aspects of content management for store catalog and promotional activities
- Coordinated development of assets using internal resources and external agencies
- Built and managed analytics for all sites, including gathering and interpreting information from Google Analytics, word tracker, and other demographic sources
Education
Bachelor of Science - Finance
St. John’s University
New York, NY 08.1999 - 06.2002
Skills
Business networking
Business development and planning
Staff Management
Product promotions
Operations
Order management
Employee guidance
Goals and performance
Territory Management
Data analysis
Affiliations
Member of The Worldwide Association of Professional Females
https://www.waofp.com/members-2/lnammour/profile/
Timeline
Regional Market Manager - MENA
Localised
09.2022 - Current
ECommerce Project Manager
Prime Gourmet, Primegourmet.com
06.2020 - 03.2021
ECommerce Manager - MENA
Landmark Group
08.2017 - 06.2020
Digital ECommerce Manager
Lush Cosmetics, MENA
12.2016 - 11.2017
Brand Strategy Manager
Souq.com
09.2015 - 12.2016
Senior Merchandiser
Randa LLC
02.2014 - 09.2015
Sales Executive
Randa LLC
06.2011 - 02.2014
Senior Ecommerce Manager
Randa LLC
01.2006 - 06.2011
Bachelor of Science - Finance
St. John’s University
08.1999 - 06.2002