Lena Nammour
Regional Ecommerce Manager
Dubai
Summary
Highly analytical and data-driven E-commerce Manager effectively scales online customer acquisition efforts and e-commerce capabilities to drive sales growth. Routinely tests new features and assets and measures results as company grows and evolves. Strong understanding of e-commerce consumer behavior and audience segmentation along with website analytic and tracking tools.
Overview
18
18
years of professional experience
3
3
years of post-secondary education
2
2
Languages
Work History
Regional Market Manager - MENA
Localised
Remote
09.2022 - Current
- Develop and present a full market entry plan for new upcoming clients in the MENA region
- Review and approve the marketing agency in the Middle East
- Handle the online digital strategy for Anthropologie Europe, Urban Outfitters Europe, Judith Leiber MENA, and more
- Create and implement marketing plans for each client
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Continually maintained and improved company's reputation and positive image in markets served.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
ECommerce Project Manager
Prime Gourmet, Primegourmet.com
Dubai
06.2020 - 03.2021
- Complete revamp of newly developed Shopify website
- Created content, images, variations, and payment portal
- Listed all offline skus on website, including creating online bundles to drive conversions
- Increased AOV by 25% and month to month sales 8x in 6 months
- Added 3rd party logistics to be able to ship and deliver the same day across the entire UAE
- Trained and ran the customer service call center
- Including upsells and cross selling.
ECommerce Manager - MENA
Landmark Group
Dubai
08.2017 - 06.2020
- Reporting weekly /monthly reporting the concept/brand on sales, stock, margins, replenishment
- Implement sales and promotional plans, provide competitor pricing intelligence and manage online inventory and ranges effectively.
- Effective in season management (stock balancing, markdown management, stock analysis, stock vs sales performance)
- Optimize category inventory levels are maintained at Category level keeping in mind online trading
- Build Concepts/Brand and co-ordinate promotions and develop online exclusive promotions that align to the concept and online marketing calendar
- Plan and execute email features that drive visits and revenue.
- Source and develop rich content for products listed on the site – be the product expert
- Merchandising the site to maximize add to cart, average basket value and sales through the planning and execution of product features, promotions and cross selling
- Analytics of the effectiveness of the promotions in achieving the targeted levels of sales and margins
- Complete regular competitive reviews and making recommendations based on the analysis to ensure position to maximize sales and profits
- Expand the assortments above the stores and jointly make the product selection with the concepts
Digital ECommerce Manager
Lush Cosmetics, MENA
Dubai
12.2016 - 11.2017
- MENA Region
- Build and launch the Lush MENA website with support from the UK International Web team
- Maintain, update all content and design/presentation of the website
- Build and deliver a strategy for e-commerce/online, telephone sales to develop brand awareness
- Responsible for planning, organizing, coordinating, managing and contributing to all social media channels
- Maintain excellent communication with the Brand Communication team about what’s happening online and maintain alignment with what’s happening in our shops
- Communication with our customers in all forms of media (print, email, social media)
- Manage the mail order department and ensure that our customer’s orders are packed and fulfilled quickly
- Build and manage a corporate sales program
- Negotiate competitive shipping rates with couriers
Brand Strategy Manager
Souq.com
Dubai
09.2015 - 12.2016
- Souq.com is the Middle East’s largest online marketplace
- Customer and Channel Analysis: Match the right property to the right customer at the right time using different digital channels
- Promotion Development: Identify, test and launch a suite of promotions to capture incremental online orders, revenue and new customer signup
- Align closely with Online Search & Marketing team to ensure we are in market with the most relevant offers and messages in our paid advertising
- Work closely with Digital Product Strategy & Development team on appropriate digital testing strategies to drive incremental site conversion
- Conduct User Acceptance Testing for promotions and site enhancements in international sites.
- Conducted market research to identify new opportunities and target markets
Senior Merchandiser
Randa LLC
New York
02.2014 - 09.2015
- Randa is the largest men’s accessories company in the world
- Producing men’s belts, small leather goods, neckwear, luggage, casual bags, jewelry, and seasonal accessories
- Develop Go to Market Initiatives for Key Accounts
- Collaborated with VPs on Trade Show booth design, setup, and execution
- Align development efforts with sales initiatives, target margin goals, and to achieve performance metrics
- Collaborate with VP Design, Sourcing, and Sales on line building for all distribution channels
- Research category trends and create compelling reports that illustrate the needs and desires of targeted consumer groups and retail distribution channels
- Manage licensing relationships, approvals, trend presentations
Sales Executive
Randa LLC
New York
06.2011 - 02.2014
- Sold fashion luggage, backpacks and soft bags to multiple channels of distribution
- Core brands: Nautica, Timberland, Tommy Bahama, Chaps, Pierre Cardin, Anne Klein, Nine West, Diane von Furstenberg
- Levi’s
- Successfully tripled business with Ecom accounts within 6 months
- Expanded our international markets to include accounts in Mexico, Dubai, South America, Australia, and the United Kingdom
- Account Base: Timberland stores, Nine West Stores, eBags, Amazon, Boscov’s, Macy’s.com
- Liverpool, Sears, Apparel FZCo UAE
Senior Ecommerce Manager
Randa LLC
New York
01.2006 - 06.2011
- Responsible for Project Management, Development, and Marketing of all E-Commerce for Randa Accessories
- Projects included and completed were two E-Commerce Retail sites for the Randa Luggage and Randa Trafalgar additions, and the Randa B2B site
- Each of these projects required the integration with different inventory systems, and multiple warehouse systems for pick pack and ship
- Managed the rebuilding and redesign of the Randa Corporate, and Randa intranet sites
- Responsible for marketing of each of these sites on both paid, affiliate and natural search models
- Planned and executed all marketing activities, including on-site merchandising, affiliate marketing, email marketing, search engine marketing and title based and seasonal promotional offers
- Managed all aspects of content management for store catalog and promotional activities
- Coordinated development of assets using internal resources and external agencies
- Built and managed analytics for all sites, including gathering and interpreting information from Google Analytics, word tracker, and other demographic sources
Education
Bachelor of Science - Finance
St. John’s University
New York, NY 08.1999 - 06.2002
Skills
Business networking
Affiliations
Member of The Worldwide Association of Professional Females
https://www.waofp.com/members-2/lnammour/profile/
Timeline
Regional Market Manager - MENA
Localised
09.2022 - Current
ECommerce Project Manager
Prime Gourmet, Primegourmet.com
06.2020 - 03.2021
ECommerce Manager - MENA
Landmark Group
08.2017 - 06.2020
Digital ECommerce Manager
Lush Cosmetics, MENA
12.2016 - 11.2017
Brand Strategy Manager
Souq.com
09.2015 - 12.2016
Senior Merchandiser
Randa LLC
02.2014 - 09.2015
Sales Executive
Randa LLC
06.2011 - 02.2014
Senior Ecommerce Manager
Randa LLC
01.2006 - 06.2011
Bachelor of Science - Finance
St. John’s University
08.1999 - 06.2002
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