Leni Perlada
Dubai,UAE
Summary
Results-driven E-Commerce Manager with knack for driving online sales and enhancing customer experience.
More than 10 years of experience in E-Commerce Business Development, growing sales, managing costs, streamlining operations & maximizing customer satisfaction.
Spearheaded multiple successful campaigns, leading to significant growth in revenue and customer retention. Known for strategic thinking and innovative approaches that streamline operations and maximize profitability.
Overview
17
17
years of professional experience
5
5
years of post-secondary education
1
1
Certification
Work history
Senior E-Commerce Manager (DYSON)
Jumbo Electronics Co. Ltd.
Dubai, UAE
2022.06 - 2026.03
- Driving Dyson sales and conversion opportunities through diligent approach to online merchandising and operations.
- Defining a trade and marketing plan in line with Dyson marketing calendar.
- 3rd party owner experience: working with stakeholders to ensure we are delighting customers at every touchpoint with Dyson- focus on driving registrations and live digital demo within 3rd party eCom setting.
- Managing the relationships with retailers and stakeholders, driving strategy to deliver annual, quarterly and monthly targets.
- Implementing innovative strategies to drive sales and increase customer engagement.
- Providing support for Dyson.ae, stock management and operations.
- Develop project plans, establish SLAs and workflows for internal teams and external vendors.
- Working with third-party retailers to drive Dyson-direct experience, leveraging data and products on the digital roadmap, benchmarking and improving UX.
Category Manager
Landmark Group
Dubai, UAE
2021.01 - 2022.06
- Responsible for day-to-day management of company website and 200 retails stores across GCC, optimizing customer shopping experience and identify key products to drive sales performance.
- Providing insights on customer shopping trends to support assortment selection and identify assortment gaps.
- Maximize the profit contribution of e-Commerce sales through effective management of stock levels and accurate forecasting of sales.
- Capitalize on industry and marketplace trends to strategize solutions and enhance business operations.
- Identify and report on trends in trading performance and develop sales forecast for peak trading periods online.
- Place appropriate orders to ensure product availability that meets consumer demands.
Category Manager
Sprii DMCC
Dubai, UAE
2016.03 - 2020.12
- Plan and implement long-term development strategies for product categories.
- Determine the positioning of a product category to maximize visibility.
- Liaise with marketing team to determine competitive pricing and promotional activities of a product category.
- Direct product development efforts using industry-specific tools to increase sales and overall company productivity.
- Identify key products, services and customers and use data to devise innovative sales and marketing plans enabling dramatic growth.
- Collaborate with company departments to develop new strategies to capitalize on emerging customer and market trends.
IT Asset Manager
Stefanini | Visteon Corporation
Manila, Philippines
2014.10 - 2016.02
- Electronically link asset management tools, processes, and the asset inventory and management system to the incident management system, change management procedures, and other service desk tools and processes in order to effectively leverage the information contained therein.
- Modify asset information resulting from asset relocation and/or use by a different authorized user.
- Assist with equipment and software refreshes throughout the environment.
- Set up and maintain Configuration Item information and documentation for any existing, new, enhanced, or modified system software (for example, initial purchases, upgrades, patches, etc.).
- Modify permissions and functional roles, adding additional details and relating other items to the CI records, assigning a person or group to a CI, performing bulk updates, creating maintenance or audit schedules for CIs, delete CIs duplicated during the reconciliation process, configure who gets notified when a CI is set to a specific status, etc.
- Identify software license entitlement and unused computer hardware available for reuse (Asset Harvesting) resulting in large cost avoidances.
- Software license entitlement management.
- Establishing software media libraries to ensure organized and secure storage of Visteon software media assets.
- Perform data analytics and report writing for scorecards, departmental and operational metrics.
- Perform research, development and deployment of IT Asset Management tools (CA Service Catalog, CA UAPM, CA Service Desk/CMDB).
IT Service Desk
Stefanini | Visteon Corporation
Manila, Philippines
2012.06 - 2014.10
- Monitor service desk ticket lifecycle from creation to closure.
- Handling escalation issues and assessing urgency, impact and priority of requests and incidents including outages.
- Provide continuous status updates to work logs to be viewed by Service Desk analysts and by the user community to ensure that accurate and up-to-date information is available.
- Takes over ownership of high priority incident ticket life cycle and facilitates oversight of resolution efforts.
- Responsible in assuring smooth flow of operations.
- Coordinating with the Visteon heads and Resolver teams for updates and escalations.
Website Analyst
Network Solutions Incorporated
Manila, Philippines
2009.04 - 2012.05
- Provide technical support in domain name registration and configuration management including IP configuration, CNAME and MX records.
- Assist users with website creation, design and publishing using different tools depending on what part of the production process the user is involved in.
- Provide support in using FTP client program to transfer the website files to the host server.
- Troubleshoot website content publishing thru FTP, templates and open source applications.
- Help customers improve their website visibility using search engine optimization tools and other testing tools for usability and accessibility to ensure their web sites meet web accessibility guidelines, making the website more accessible and found on numerous search engines.
- Assist in website security through SSL solutions, helping customers determine which certificate is best for their website security needs, based on the services and volume of online transactions their website handles.
Education
Bachelor of Science - Electronics and Communications Engineering (BSECE)
Polytechnic University of the Philippines
PH 2003.06 - 2008.03
Skills
- Magento - Advanced
- Microsoft Technologies - Advanced
- CA Service Desk Tool/CMDB - Advanced
- Salesforce - Intermediate
- Zendesk Suite - Intermediate
- DNS and Web Hosting - Advanced
- ER and Power BI - Intermediate
- Web Analytics and Performance Metrics - Intermediate
Languages
English
Proficient (C2)
Filipino
Proficient (C2)
Certification
ITIL v3 Foundation
Timeline
Senior E-Commerce Manager (DYSON)
Jumbo Electronics Co. Ltd.
2022.06 - 2026.03
Category Manager
Landmark Group
2021.01 - 2022.06
Category Manager
Sprii DMCC
2016.03 - 2020.12
IT Asset Manager
Stefanini | Visteon Corporation
2014.10 - 2016.02
IT Service Desk
Stefanini | Visteon Corporation
2012.06 - 2014.10
Website Analyst
Network Solutions Incorporated
2009.04 - 2012.05
Bachelor of Science - Electronics and Communications Engineering (BSECE)
Polytechnic University of the Philippines
2003.06 - 2008.03