Hi, I’m
Lerin George
Summary
Innovative Business Development and Marketing Manager with 9+ experience in the UAE in converting sales leads and managing multiple accounts. Skilled in creating integrated marketing campaigns that drive brand awareness, customer engagement, and lead generation. Proven track record of delivering measurable results and in achieving KPIs. Highly skilled in forecasting, project management and strategic planning with exceptional communication abilities. Thorough in monitoring trends and capitalizing on emerging opportunities.
Overview
10
years of professional experience
Work History
PRINCE AUDIO VISUAL LLC
Business Development Manager
08.2024 - Current
Job overview
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Generated new business with marketing initiatives and strategic plans.
- Reached out to potential customers via telephone, email, and in-person inquiries.
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Performed client research and identified opportunities for account growth, account penetration and market expansion.
- Communicated product quality and market comparisons by creating sales presentations.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
GM EVENTS
Business Development and Marketing Associate
08.2023 - 04.2024
Job overview
- Accomplished B2B Event organizer with a proven track record of planning and executing successful corporate events
- Developed and executed comprehensive marketing strategies to increase brand awareness and drive customer engagement
- Proven ability to secure media partnerships to amplify event reach and visibility
- Experienced in content creation and meticulous proofreading of articles to ensure accuracy and professionalism
- Oversaw all aspects of digital marketing, including social media, email campaigns, and SEO optimization, resulting in a 20% increase in online sales
- Managed a team of marketing specialists to successfully launch new product lines
- Collaborated with cross-functional teams to ensure alignment and consistency in messaging across all marketing channels
- Analyzed market trends and consumer behavior to identify opportunities for product innovation and strategic partnerships
- Brainstormed and implemented creative event concepts and themes.
- Negotiated contracts with venues, vendors and suppliers to obtain best rates and services.
- Produced concept plans for high-profile corporate meetings and events.
- Oversaw event registration process by collecting and tracking attendee information.
MUMUSO
Events & Social Media Supervisor
12.2022 - 07.2023
Job overview
- Accomplished B2C Event Organizer with a proven track record of planning and executing successful events
- Leveraged consumer data and market research to pinpoint emerging trends, guiding product development and bolstering competitive edge
- Fostered strategic partnerships with external vendors and affiliates, broadening market outreach and generating a 37% boost in revenue
- Planned, organized, and executed successful events, including corporate conferences, product launches, and community outreach programs
- Managed all social media platforms to ensure consistent branding and messaging across channels, resulting in increased engagement and followers
- Led a team of social media specialists, providing guidance and support to optimize content performance and drive audience growth
- Implemented data-driven strategies to track and analyze social media metrics, uncovering insights to inform future content and engagement tactics
CVS
Brand Manager - Ecommerce and Digital Marketing
02.2021 - 10.2022
Job overview
- Managed social media accounts, creating and scheduling engaging content to increase follower engagement by 25%
- Conducted keyword research and implemented SEO strategies to improve website visibility and organic traffic by 30%
- Developed and executed email marketing campaigns, resulting in a 20% increase in click-through rates
- Analyzed data and generated reports to track key performance metrics, such as conversion rates and ROI, to optimize digital marketing efforts
- Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness.
- Organized and delivered training sessions for new product content and technological advancements.
ITL
Business Development & Marketing Manager
05.2017 - 12.2020
Job overview
- Developed and executed comprehensive marketing campaigns across multiple channels to increase brand awareness and drive lead generation
- Analyzed market trends and consumer behavior to identify opportunities for strategic partnerships and product development
- Managed social media platforms and online advertising campaigns to optimize reach and engagement with target audiences
- Collaborated with cross-functional teams to coordinate product launches and promotions, ensuring seamless execution and maximum ROI
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Facilitated business by implementing practical networking techniques.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Performed client research and identified opportunities for account growth, account penetration and market expansion.
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Collaborated with cross-functional teams to develop and implement market research strategies.
- Tracked key metrics and developed spreadsheets and data models.
- Established and managed relationships with external data providers and research vendors.
- Managed campaigns for various clients that consistently exceeded sales goals.
- Assembled reports and presentations to share insights and recommendations with stakeholders.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
- Generated new business with marketing initiatives and strategic plans.
- Conducted market research and competitor analysis to provide valuable insights for business decision-making and marketing strategy development
INSPIRE GROUP EVENTS
Event Organizer
02.2015 - 01.2017
Job overview
- Planned and executed large-scale corporate events, including conferences, fundraisers, and seminars, with budgets ranging from $50,000 to $200,000
- Coordinated all aspects of event logistics, such as venue selection, vendor management, and on-site supervision, ensuring seamless execution
- Collaborated with marketing team to create promotional materials and increase event attendance by 20% through targeted outreach strategies
- Managed event timelines and schedules, overseeing a team of 10 staff members to ensure all deliverables were met on time and within budget
- Conducted post-event evaluations to analyze effectiveness, gather feedback, and implement improvements for future events
- Planned and executed corporate events, from conception to completion, managing all logistical aspects including venue selection, vendor coordination, and budget management
- Coordinated and facilitated large-scale conferences, trade shows, and teambuilding events for up to 500 attendees, ensuring seamless execution and client satisfaction
- Developed and implemented event marketing strategies to increase attendance and engagement, utilizing social media, email campaigns, and targeted outreach
Education
Westford School of Management
Bachelor of Business Administration
Westford School of Management
Diploma in Business Administration
Skills
- Strategic partnerships
- Market and competitive analysis
- Cross-functional collaboration
- Revenue development
- Competitor monitoring
- Strategic business planning
- Sales and market development
- Sales expertise
- Business development
- Project Management
- Event/Conference Organizer & Logistics
- Marketing & Data Analytics
- Social Media Management
- Training and development
Timeline
Business Development Manager
PRINCE AUDIO VISUAL LLC
08.2024 - Current
Business Development and Marketing Associate
GM EVENTS
08.2023 - 04.2024
Events & Social Media Supervisor
MUMUSO
12.2022 - 07.2023
Brand Manager - Ecommerce and Digital Marketing
CVS
02.2021 - 10.2022
Business Development & Marketing Manager
ITL
05.2017 - 12.2020
Event Organizer
INSPIRE GROUP EVENTS
02.2015 - 01.2017
Westford School of Management
Diploma in Business Administration
Westford School of Management
Bachelor of Business Administration
Similar Profiles
Aabid RazaAabid Raza
Manager of operations at Dynamic AVR Audio Visual Accessories Trading LLCManager of operations at Dynamic AVR Audio Visual Accessories Trading LLC
Ramesh RamalingamRamesh Ramalingam
Driver of Light and Heavy bus at Prince Audio Vision LLC.Driver of Light and Heavy bus at Prince Audio Vision LLC.
Akhil PooleeriAkhil Pooleeri
Electrician ,Video Technician and CCTV Support at Prince Audio Visusal LlcElectrician ,Video Technician and CCTV Support at Prince Audio Visusal Llc