LILIANE UWASE NDAHIRO
Abu Dhabi
Summary
Innovative Director of Marketing skilled in brand management and project execution. Known for driving impactful marketing campaigns and managing substantial budgets, ready to leverage expertise to enhance business development and client engagement.
Overview
11
11
years of professional experience
Work History
Director of Marketing and Business Development
Rwanda Broadcasting Agency
Kigali
07.2023 - 07.2025
- Led large-scale brand activations and partnerships with FMCG, telecom, and financial institutions worth 13B RWF, driving record revenues.
- Designed tailored sponsorship proposals and event pitches, boosting deal closures by 30%.
- Managed a 2B RWF marketing budget, ensuring cost-effective event execution and ROI tracking.
- Mentored and guided a cross-functional team, fostering collaboration across creative, production and sponsorship units.
- Strengthened client servicing culture, embedding feedback loops that increased satisfaction by 65%.
Marketing & Branding Manager
Rwanda Broadcasting Agency
Kigali
01.2021 - 06.2023
- Delivered 20+ integrated campaigns and events, boosting audience engagement and service adoption.
- Partnered with brands on activation plans and sponsorships, ensuring seamless delivery and performance reporting.
- Coordinated vendors, venues, and creative teams to deliver projects on time and within budget.
- Developed sponsorship proposals tailored for both private and public customers.
Corporate Communications & Customer Experience, Team Lead
Access Bank Rwanda
Kigali
01.2019 - 01.2021
- Managed all customer communications projects during major digital rollouts, including mobile USSD and App.
- Partnered with regulators, fintechs and NGOs to launch financial literacy and inclusion campaigns reaching over 500,000 people.
- Secured sponsorship collaborations for SME outreach, sustainability, and women-led initiatives.
Relationship Officer - Corporate Clients
Access Bank Rwanda
Kigali
01.2018 - 12.2018
- Expanded the client portfolio by attracting new SME clients, resulting in increased deposits, SME loan uptake, and new digital banking subscriptions.
- Promoted digital rollouts (mobile app, USSD platform), and cross-sold financial products, driving adoption and creating new revenue streams for the bank.
- Consistently achieved 70%+ customer satisfaction, recognized for responsiveness, discretion, and service excellence.
- Partnered with internal teams to deliver financial solutions, from credit facilities to digital services, helping clients access banking and investment support.
Administrative & Events Coordinator
Blend Limited Agency
Kigali
01.2015 - 01.2018
- Supported corporate events, product launches, and sponsorship activations, growing brand reach by 45%.
- Conducted market research to identify event sponsorship opportunities, boosting commercial revenue.
- Recommended process improvements that streamlined event planning and execution.
Education
Executive Master - Strategic Marketing & Communication
IE Business School
Madrid07.2025
Bachelor - Public Administration & Local Governance
University of Kigali
Kigali09.2020
Skills
- Brand Marketing
- Events Management
- Brand Management
- Reputation Management
- B2B Campaign Execution
- B2C Campaign Execution
- Project Management
- Budget Management
- Digital Banking Adoption
- CRM
- ERP
- Salesforce
- Power BI
- Internal Communication
- External Communication
- Market Research
- Competitive Analysis
- Storytelling
- Content Development
- Stakeholder Engagement
- Media Buying
- Media Management
Uae Residence
Yes
Languages
- English
- Kinyarwanda
- Swahili
- French
- Spanish
References
- Jorge Lluch, Vice President Luxury Consumer Engagement & Loyalty Programs, Chalhoub Group, Dubai, Dubai, United Arab Emirates, Jorge.lluch@chalhoubgroup.com
- Arthur Asiimwe, Deputy Chief of Mission, Embassy of Rwanda, Washington D.C, United States, +1 (202) 590-8479, Aasiimwe@minaffet.gov.rw
- Olivier Gakuba, Country Director, Network International, Kigali, Rwanda, +250 788 306 926, Olivier.Gakuba@network.Global
Timeline
Director of Marketing and Business Development
Rwanda Broadcasting Agency
07.2023 - 07.2025
Marketing & Branding Manager
Rwanda Broadcasting Agency
01.2021 - 06.2023
Corporate Communications & Customer Experience, Team Lead
Access Bank Rwanda
01.2019 - 01.2021
Relationship Officer - Corporate Clients
Access Bank Rwanda
01.2018 - 12.2018
Administrative & Events Coordinator
Blend Limited Agency
01.2015 - 01.2018
Executive Master - Strategic Marketing & Communication
IE Business School
Bachelor - Public Administration & Local Governance
University of Kigali
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