Lin Jadaan
UAE, Dubai ,UAE
Summary
“If you can dream it, you can do it” is the one quote by Walt Disney I put in front of my eyes whenever I hear the word “impossible.”
A marketer with 9 years of experience across digital, social, and linear platforms — supporting Disney’s franchises through local campaigns, affiliate marketing, and cross-functional coordination. Currently part of the Media Networks team, with day-to-day involvement in content sales support, brand approvals, and partner marketing across major platforms in MENA. Experienced in adapting global strategies to local needs, aligning stakeholders, and delivering campaigns that are consistent, timely, and locally relevant. Recognised for a collaborative mindset, strong cross-functional relationships, and a structured approach that keeps complex projects moving forward.
Overview
11
11
years of professional experience
1
1
Certification
Work history
Senior Marketing Executive
The Walt Disney Company
Dubai, UAE
10.2023 - Current
- Lead 360° marketing campaigns and tactical planning across Disney’s linear channel portfolio in MENA—including National Geographic, Star Movies, Star World, Star Action, Disney Channel, Disney Junior, and Baby TV—whilst ensuring alignment with franchise priorities and local audience needs.
- Collaborate closely with digital and social teams to monitor franchise channel performance across various platforms and develop data-informed action plans to enhance visibility and engagement as needed.
- Collaborate with cross-functional teams (Programming, Production, Ad Sales, Operations, and On-Air Promotion) to develop integrated campaigns across paid, owned, and earned media, ensuring consistency and resonance with all consumers' touchpoints.
- Work closely with the creative and programming teams to ensure consistent messaging across on-air and digital platforms, thereby maintaining brand integrity and enhancing campaign effectiveness.
- Stay informed about market trends, regional viewing habits, competitor activities, and emerging media strategies to guide campaign design and uncover opportunities for franchise and channel growth.
- Support affiliate content sales through marketing input into pitch decks, ensuring partners receive compelling launch narratives, campaign value, and franchise messaging tailored to local markets.
- Drive the planning and execution of key partner launches and stunts (e.g., Kids Network rollout on beIN & STC, National Geographic Showcase, local production campaigns like Beyond the Blue and Lost Treasures of Arabia EP2), ensuring all stakeholders and functions are aligned behind the delivery.
- Support Content Sales and Distribution by shaping marketing narratives for deal pitches, managing campaign approvals, and overseeing all partner-led activities to ensure brand consistency and franchise integrity across local campaigns.
Digital Marketing Specialist
The Walt Disney Company
Dubai
06.2018 - 10.2023
- Led the planning and execution of digital and social media strategies across all Disney lines of business in MENA, including Studios, DCP, Experiences & Parks, and Media Networks.
- Managed the day-to-day content, community engagement, and publishing for Disney’s regional social channels—including Disney, Marvel, Star Wars, National Geographic, 20th Century Studios, and Disney Destinations International.
- Worked closely with the global franchise and digital teams to localise global campaigns and drive storytelling across social platforms in Arabic and English.
- Developed and implemented paid media strategies in collaboration with agency teams to support studio releases, retail campaigns, and WDW.
- Monitored KPIs and platform performance through tools like Sprinklr, Brandwatch, and Emplifi .
- Provided regular reporting and post-campaign analysis to internal stakeholders, identifying trends and offering recommendations for future campaign planning.
- Maintained strong editorial oversight to ensure brand consistency, storytelling quality, and alignment with global tone of voice across all digital platforms.
Social Media Executive
OMD Worldwide Group
Dubai
01.2016 - 05.2018
- Developed engaging, creative, innovative content for regularly scheduled posts for various clients from different sectors.
- Worked closely with the creative team to create engaging content calendars for social media channels.
- Coordinated social media messaging with brand managers.
- Created social audits and analyzed social media presences for client businesses by using social media reporting tools
- Created insight-driven content strategies and impactful content calendars.
- Analyzed social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement
- Worked closely with the planning team on budget allocation to ensure consistent reach level and adequate content exposure
- Developed reports on competitor activity within social media spaces.
Social Media Intern
Resolution Media
Dubai
10.2015 - 10.2015
- Responded to comments, posts and questions from various channels
- Identified trends through assessment of competitor activities.
- Created and posted social media content on social media platforms.
- Optimized content, tracked user traffic and assessed user response to different content posted.
- Produced and submitted weekly reports outlining progress against KPI objectives.
Voice Over Artist
Audio Vault Media
Dubai
01.2014 - 12.2016
- Dubbing Bollywood Movies in Arabic and different animated series aired on MBC3, MBC Bollywood, B4U Aflam, and Zee Aflam
Segment Producer / Assistant Director
Idea Media
Dubai
06.2015 - 09.2015
- Worked as an Assistant director for a YouTube series “Ladies Gathering” for Henkel.
- Arranged logistics, prepared daily call sheets, checked cast and crew, and maintained order on the set.
- Liaised with actors, put cast through make-up and wardrobe.
- Called the roll of the camera and ensured all the cast and crew on set are aware of what are they going to perform for that specific scene.
- Worked as a segment producer and script supervisor for "Ehkili With Bilal" YouTube Show that talks about social subjects and addresses it to the youth in an effective practical way.
- Managed all social media platforms content for the show.
Education
Bachelors of Communication And Information Studies - Digital Production And Storytelling
American University in Dubai
Dubai 05-2015
Skills
- Digital Media Plans
- Social media expertise
- Social media strategy
- Social media tools
- Digital marketing knowledge
- Communication skills
- Production understanding
- Content Analysis/Reporting
- Problem-solving
- Organised and efficient
- Campaign management
- Team Player
- Verbal and written communication in English and Arabic
- Deadline-driven
- Creativity
- Presentation skills
Certification
- Certificate in Middle Eastern Studies from the American University in Dubai
- Google AdWords Certified
Hobbies
- Social Media Content Creation
- Travel
- Fitness
- Movies
- Literature
- Dancing
Nationality
Jordan
Languages
Arabic
Native language
Arabic
Fluent
English
Fluent
References
References available upon request.
Timeline
Senior Marketing Executive
The Walt Disney Company
10.2023 - Current
Digital Marketing Specialist
The Walt Disney Company
06.2018 - 10.2023
Social Media Executive
OMD Worldwide Group
01.2016 - 05.2018
Social Media Intern
Resolution Media
10.2015 - 10.2015
Segment Producer / Assistant Director
Idea Media
06.2015 - 09.2015
Voice Over Artist
Audio Vault Media
01.2014 - 12.2016
Bachelors of Communication And Information Studies - Digital Production And Storytelling
American University in Dubai
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