Lina Abulawi
Performance Marketing Executive
Dubai, United Arab Emirates
Summary
Hardworking and passionate performance marketer with strong organizational skills eager to secure entry-level performance marketing position in a progressive organization. Willingness to take on added responsibilities to help achieve company goals.
Overview
1
1
year of professional experience
3
3
years of post-secondary education
2
2
Certifications
3
3
Languages
Work History
Performance Marketing Executive
AAAgency DMCC
Dubai, United Arab Emirates
10.2021 - Current
- Responsible for day-to-day management, execution and optimization of paid media campaigns for a diverse portfolio of clients.
- Allocated budgets smartly across channels and campaigns recommending modifications to ads spend as required.
- Analyzed engagement metrics to optimize campaigns' performance.
- Identified critical conversion points and drop-off points in user funnels.
- Tracked and analyzed the website traffic flow and provided weekly and monthly reports regularly.
- Attended weekly and monthly meetings.
Performance Marketing Intern
AAAgency DMCC
Dubai, United Arab Emirates
04.2021 - 09.2021
Education
BBA - International Business And Languages
Sorbonne University Abu Dhabi
Abu Dhabi, United Arab Emirates 09.2017 - 05.2020
University Diploma - University Diploma in French Language
Sorbonne University Abu Dhabi
Abu Dhabi, United Arab Emirates 09.2016 - 06.2017
Skills
Time Management
Communication Skills
Microsoft Word, Powerpoint and Excel
Conflict Resolution
Adaptability
Certification
Google Ads Search Certificate
Timeline
Performance Marketing Executive
AAAgency DMCC
10.2021 - Current
Google Ads Display Certificate
09-2021
Google Ads Search Certificate
07-2021
Performance Marketing Intern
AAAgency DMCC
04.2021 - 09.2021
BBA - International Business And Languages
Sorbonne University Abu Dhabi
09.2017 - 05.2020
University Diploma - University Diploma in French Language
Sorbonne University Abu Dhabi
09.2016 - 06.2017