Lindsay Matthews

• Defined product market-fit & launched mobile app (from concept to app store) in less than 16 weeks
• Generated pre-launch revenue $ for mobile app product
• Improved lead generation:185% by re-designing landing page
• Curated brand, marketing & GTM strategy for start-up
• Prioritised roadmap in order to achieve product goals & metrics
• Conducted extensive UX & competitor research
• Uncovered untapped opportunities to increase revenue growth
• Drive innovation by fueling exchange of fresh ideas and concepts

• Led on a highly-strategic CX & Innovation discovery project
• Estalablised product market-fit using for VIP loyalty brand (customers spending over 1MAED annually)
• Consulted in collaboration with CX research agency (in Milan)
• Conducted research across 100s of users to ensure customer-centric approach when creating digital loyalty brand
• Defined product requirements & developed PRD for tech team to take the loyalty mobile app into development phase
• Developed short & long term digital roadmaps aligned with strategic pillars, user needs & business goals
• Managed C-suite stakeholders & a high number of business units including (Carrefour, Ski Dubai, Lulu Lemon etc) throughout the discovery phase

• Defined launch strategy for online marketplace
• Defined product market fit for new mobile app alongside UX research agency
• Consulted with off-shore design & development team to ensure mobile first & app user stories are developed
• Curated roadmap using product, market and customer data and ensuring a strong ROI
• Creating customer journeys for WhatsApp bot solution
• Mentored & led a Product Manager Associate

• Consulted UAE leading retail brand in defining digital GTM strategy
• Led as Product & Scrum Master whilst developing e-commerce (marketplace) website & mobile app
• Developed & rolled out Agile processes, resulting in to increase of workload velocity
• Consulted for CX strategy across website & app
• Applied customer-first strategy to brand strategy, product development and marketing materials.

(1yr London, 2yrs Middle East)

Analysed customer behavior to derive digital product performance insights and identify areas of potential improvement, producing:

• Increased online ‘Quote to sale' conversion by 100% within first three months of launching new platform
• 30% increase in add-on sales (A/B test)
• Visit to quote increase by 28% on mobile in first 4 months
• 8M UVs in UK, 2M in Middle East
• Launched partnerships including SALIK / CAFU
• Reduction in contact centre enquires due to digital approach
• Implemented live chat, goals achieved for first 4 months
• Successful rollout of KSA market include web / mobile platform
• Successful Adobe analytics & CRO implementation / migration
• Set up ‘Agile' way of working within UAE region
• Co-owning the P&L for Middle East region

• Increased holiday search rate by 30%
• 18% improvement in save quote conversion (lead gen)
• Ownership of 8 e-Commerce websites
• Owned domains across US, AU, Europe & UK (4m UV)
• Successful rollout of new mobile platform across 2 markets
• Built a new e-Commerce team of 3 (Analyst, CRO & Merchandiser
• Slashed digital expenses by £150,000 through cost-saving initiatives that addressed long-standing problems

• Owned the product backlog & roadmap for B2C & B2B websites (20M UVs per year) across multiple websites in UK & Ireland
• Support Head of E-commerce during key / large projects
• Source requirements & usability struggles from travel agents to support change on B2B platforms leading to increased conversion & revenue
• Key sales were driven by charter holiday packages & ancillaries