Alaa Gabriel
Summary
With over 20 years of experience managing events with budgets exceeding $20M and attendance of over 25K, I have developed a diverse skill set in Event Operational Services, Administration, and Hospitality. These experiences have provided valuable insights into organizational dynamics and operations. Each role I've undertaken has not only enhanced my skills and knowledge but also honed my ability to effectively engage with individuals at all levels, including executives. As a versatile leader, I am capable of undertaking a wide range of responsibilities. My enthusiasm and determination drive me to make an immediate and positive impact, ensuring successful outcomes in all endeavors.
Overview
19
19
years of professional experience
Work History
Production- Branding & Wayfinding Manager
Dubai Gov games
01.2024 - 02.2025
- Managed and motivated employees to be productive and engaged in work.
- Accomplished multiple tasks within established timeframes.
- Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
- Maximized performance by monitoring daily activities and mentoring team members.
- Improved safety procedures to create safe working conditions for workers.
Production- Branding & Wayfinding Manager
THE GREEN DAY CONCERT
12.2024 - 01.2025
- Planned, designed, and scheduled phases for large projects.
- Met project deadlines without sacrificing build quality or workplace safety.
- Established effective communication among team members for enhanced collaboration and successful project completion.
- Developed strong relationships with stakeholders through regular communication updates, fostering trust and confidence in the team''s ability to deliver results.
Production- Branding & Wayfinding Manager
T100 TRIATHLON
09.2024 - 11.2024
- Developed compelling visual and written content to effectively convey the brand message across multiple channels.
- Streamlined internal processes to improve efficiency and strengthen overall brand strategy execution.
- Leveraged customer feedback insights to make data-driven decisions regarding product improvements or enhancements.
- Established strong relationships with key stakeholders, promoting collaboration and generating positive results for the brand.
- Managed budgets and resources effectively, ensuring the timely completion of projects without compromising quality or brand integrity.
Venue Operations Manager
FORMULA 1 SAGP24- KSA
12.2023 - 04.2024
- Supervised operations staff and kept employees compliant with company policies and procedures.
- Empowered employees to take ownership of their responsibilities, leading to increased accountability and improved performance outcomes.
- Managed inventory and supply chain operations to achieve timely and accurate delivery of goods and services.
- Developed and maintained relationships with external vendors and suppliers.
- Led hiring, onboarding and training of new hires to fulfill business requirements.
- Analyzed and reported on key performance metrics to senior management.
- Facilitated smooth collaboration between departments through clear communication channels.
Production Manager- Production for SLT- TITAN- Climbing Camp
NEOM BEACH GAMES 23
09.2023 - 12.2023
- Resolved issues quickly to maintain productivity goals.
- Managed multiple projects concurrently, ensuring timely completion and meeting budget constraints.
- Oversaw quality control efforts, maintaining strict adherence to industry standards and regulatory requirements while achieving high levels of customer satisfaction.
- Increased overall productivity by identifying bottlenecks in the production process and proposing effective solutions.
- Collaborated with cross-functional teams to ensure timely delivery of high-quality products according to customer requirements.
- Managed internal operational standards and productivity targets.
- Reviewed work for quality and compliance with company standards and design specifications.
Project Site Manager- Operation of Branding and Wayfinding
COP28 – EXPO CITY- DUBAI
06.2023 - 07.2023
- Conducted regular site meetings with team members, fostering open communication channels for efficient problem-solving and progress updates.
- Developed strong relationships with clients through consistent communication of project updates and prompt resolution of concerns or issues.
- Created weekly and monthly reports and presentations for management team.
- Improved client satisfaction with timely project completion through effective communication and coordination among team members.
- Enhanced project efficiency by implementing streamlined processes and procedures for site management tasks.
Project Site Manager- Operation of Branding and Wayfinding
FORMULA 1 SAGP23- KSA
01.2023 - 04.2023
- Conducted regular site meetings with team members, fostering open communication channels for efficient problem-solving and progress updates.
- Reduced project costs by negotiating favorable contract terms with subcontractors and suppliers.
- Conducted thorough risk assessments to minimize potential hazards on-site, ensuring worker safety at all times.
- Oversaw procurement processes for essential materials and equipment, ensuring timely delivery while managing cost considerations.
- Mentored junior staff members, fostering their professional growth and improving overall team performance.
- Championed sustainable building practices, incorporating eco-friendly materials and energy-efficient technologies into project designs.
Project Manager – Operation of Branding and Wayfinding
NEOM BEACH GAMES- KSA
09.2022 - 12.2022
- Maintained schedules to meet key milestones at every project phase.
- Directed changes to project scope and cost and implemented appropriate change management processes to keep project on track.
- Established effective communication channels with stakeholders to ensure transparency and alignment of expectations.
- Developed comprehensive project plans, identifying risks and mitigation strategies for timely completion.
- Monitored project progress, identified risks and implemented corrective measures to acquire success.
Operation Sites Manager
tyga- wizkid concert
02.2022 - 03.2022
- Managed and motivated employees to be productive and engaged in work.
- Accomplished multiple tasks within established timeframes.
- Maximized performance by monitoring daily activities and mentoring team members.
Zones Sites Manager
KSA Foundation Day Main Parade Site
01.2022 - 02.2022
- Managed and motivated employees to be productive and engaged in work.
- Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
- Improved safety procedures to create safe working conditions for workers.
- Mentored junior team members for career advancement, fostering a pipeline of future leaders within the organization.
Operations Manager
MOTHER OF THE NATION- MOTN2021/22
10.2021 - 01.2022
- Supervised operations staff and kept employees compliant with company policies and procedures.
- Conducted regular performance reviews, identifying areas for improvement and developing action plans to address them.
- Empowered employees to take ownership of their responsibilities, leading to increased accountability and improved performance outcomes.
- Facilitated smooth collaboration between departments through clear communication channels.
- Directed initiatives to improve work environment, company culture or overall business strategy.
- Championed safety protocols to maintain a secure working environment, reducing workplace accidents significantly.
- Implemented quality control systems to boost overall product consistency and reliability.
Expo2020 Zone Manager – OPENING CEREMONY
Expo2020- Dubai
09.2021 - 10.2021
- Evaluated employee performance regularly, providing constructive feedback for continuous improvement.
- Supported regional managers, adjusting sales goals and processes for each region based on zone metrics and company objectives.
Customer Service Manager/ Operations for Al Diriyah Season
Al Riyadh Season - KSA
10.2019 - 01.2020
- Resolved customer complaints while prioritizing customer satisfaction and loyalty.
- Took ownership of customer issues and followed problems through to resolution.
- Reduced customer complaints, proactively addressing issues and implementing effective solutions.
Food and Beverage Operation Manager
Showdown Weekend UFC 242 Abu Dhabi - UAE
08.2019 - 09.2019
- Streamlined operations for increased efficiency by optimizing staff schedules and task assignments.
- Trained, supervised and motivated 200 off employees to enhance customer service and encourage repeat business.
- Implemented safety protocols for proper food handling, storage, and sanitation procedures to maintain a safe working environment.
- Enhanced overall dining experience, maintaining cleanliness and organization in all service areas.
Event Operation Manager
Ministry of Education dubai – uae
05.2019 - 05.2019
- Supervised a team of event staff, providing guidance and direction to ensure high levels of performance and customer satisfaction.
- Streamlined vendor management process by establishing clear communication channels between suppliers and organizers-this ensured timely delivery of required services.
Event Manager
Huawei Technologies Dubai – uae
05.2019 - 05.2019
- Streamlined event planning processes by implementing efficient project management strategies.
- Managed administrative logistics of events planning, event booking, and event promotions.
Event Manager DEWA Earth Hour Day
Dubai Electricity & Water Authority – DEWA dubai – uae
04.2019 - 04.2019
- Managed administrative logistics of events planning, event booking, and event promotions.
- Implemented innovative event themes and designs to create memorable experiences for attendees.
CCW Operation Manager
Special Olympics World Games Abu Dhabi 2019 – uae
02.2019 - 03.2019
- Managed and motivated employees to be productive and engaged in work.
- Accomplished multiple tasks within established timeframes.
- Developed and maintained relationships with customers and suppliers through account development.
- Managed budgets effectively, ensuring optimal financial performance while investing in necessary resources for business growth.
- Reduced operational costs through comprehensive process improvement initiatives and resource management.
Public Relations Communications Specialist
Al-Bahar Caterpillar
09.2018 - 01.2019
- Streamlined internal communication processes by implementing effective communication tools and platforms.
- Copyedited, proofread and revised company advertisements, print materials and press releases before dispersal.
- Collaborated with cross-functional teams to create cohesive messaging for promotional materials and events.
Human Resources Manager
Al-Bahar Caterpillar
09.2016 - 01.2019
- Managed employee relations issues professionally, resolving conflicts efficiently while maintaining confidentiality at all times.
- Maintained accurate HR records in compliance with applicable laws, ensuring efficient data retrieval when required.
- Maintained payroll and benefits for employees in various locations, minimizing financial discrepancies through detailed program management.
Head of Administration
Modern Tobacco Corporation
10.2015 - 06.2016
- Provided data-driven insights into operational performance by conducting regular analyses on key metrics.
- Oversaw facilities management efforts, ensuring a safe and comfortable work environment for employees.
- Negotiated contracts with external vendors and suppliers, securing favorable terms for the company.
- Enhanced employee satisfaction levels by proactively addressing concerns and creating a positive workplace culture.
Admin HR Officer
ACTED UNICEFHR
10.2014 - 04.2015
- Maintained accurate personnel records, ensuring privacy standards were met in accordance with relevant regulations.
- Coordinated new hire onboarding, completing background checks and reference checks to complete screenings.
- Coordinated onboarding processes for new hires, integrating them seamlessly into the workplace environment.
- Ensured compliance with labor laws and regulations through diligent review of company practices and policies.
- Facilitated employee relations, benefits administration and performance management initiatives to support workforce needs.
Administration and HR Officer
European Commission
10.2011 - 03.2014
Sales Account Manager
Dusit Thani Hotels and Resort
11.2008 - 12.2009
- Managed a diverse portfolio of accounts, ensuring each client received personalized attention and support.
- Increased sales revenue by identifying and pursuing new business opportunities.
- Monitored market activity and quoted pricing to maintain healthy profit margins.
- Implemented effective sales strategies to expand market share within the assigned territory.
Marketing and Sales Manager
Al Sahra Desert Resort Dubai Heritage Vision
08.2006 - 10.2008
- Achieved consistent revenue growth by directing efforts towards high-opportunity accounts and industries.
- Strengthened brand identity by overseeing visual elements such as logo design, website layout, and promotional materials consistency.
- Negotiated contracts with vendors to secure optimal pricing for marketing materials and services.
- Implemented data-driven decision-making processes, analyzing metrics to refine marketing efforts and drive results.
Education
BBA - Business Administration
Jarash University
JORDAN01-2003
Skills
- Microsoft Office
- Excellent oral and written communication
- Strong leadership skills
- Teamwork
- Flexibility
- Strong Work Ethic
- Time Management
- Critical Thinking and Decision Making
- Production control knowledge
- Object-based production
- Determination and Persistence
- Loyalty
- Creativity
- Motivating
- Production quality control
- Production timeline management
- Production goals
- Production equipment maintenance
- Problem-solving
- Operations management
- Customer service
- Employee relations and conflict resolution
- Social media strategy
- Creative direction
- Internal communications
- Media planning
- Analytics reporting
- Brand-building strategies
Accomplishments
- 1. Falcon & Associates – T100 Dubai Triathlon
- Successfully completed your mission as part of the core team.
- Ensured smooth coordination across teams, contributing to a successful international sporting event. 2. NEOM Beach Games 23 – Venue Operations Manager
- Managed full venue operations for a large-scale international event.
- Led site inspections, logistics, and daily ops with multiple stakeholders and vendors.
- Delivered seamless execution under pressure in a remote and high-profile environment. 3. Branding & Wayfinding Manager
- Created immersive guest experiences through strategic planning and environmental graphics.
- Enhanced wayfinding and site flow, improving guest satisfaction and movement.
- Played a crucial role in the look & feel of event spaces through storytelling and peacemaking. 4. Successful Event at Little Asia
- Executed an event that followed the operations plan to the letter.
- Received positive feedback from pedestrians and stakeholders.
- Managed space effectively by coordinating gate usage and cladding. 5. Effective Team & Radio Coordination
- Identified and resolved communication delays by proposing better radio comms setups.
- Helped synchronize TTP, VIP shuttle, and security teams for smoother ops. 6. Independent Operations Leadership
- Recognized for being someone who works without supervision.
- Took ownership of venue/sub-zone operations with minimal oversight.
- Efficiently led a team and maintained control of the space.
Position Held
- Dubai Gov games, Production- Branding & Wayfinding Manager, 01/31/24, 02/28/25
- THE GREEN DAY CONCERT, Production- Branding & Wayfinding Manager, 12/21/24, 01/31/25
- T100 TRIATHLON, Production- Branding & Wayfinding Manager, 09/23/24, 11/22/24
- FORMULA 1 SAGP24- KSA, Venue Operations Manager, 12/03/23, 04/01/24
- NEOM BEACH GAMES 23, Production Manager, 09/25/23, 12/01/23
- COP28 – EXPO CITY- DUBAI, Project Site Manager, 06/01/23, 07/30/23
- FORMULA 1 SAGP23- KSA, Project Site Manager, 01/08/23, 04/30/23
- NEOM BEACH GAMES- KSA, Project Manager, 09/05/22, 12/06/22
- Tyga- wizkid concert, Operation Sites Manager, 02/25/22, 03/06/22
- KSA Foundation Day Main Parade Site, Zones Sites Manager, 01/27/22, 02/24/22
- MOTHER OF THE NATION- MOTN2021/22, Operations Manager, 10/01/21, 01/31/22
- Expo2020- Dubai, Expo2020 Zone Manager, 09/01/21, 10/31/21
- Al Riyadh Season - KSA, Customer Service Manager/ Operations for Al Diriyah Season, 10/01/19, 01/31/20
- Showdown Weekend UFC 242, Food and Beverage Operation Manager, 08/01/19, 09/30/19
- Huawei Technologies Dubai, Event Manager, 05/01/19, 05/01/19
- Ministry of Education Dubai, Event Operation Manager, 05/01/19, 05/01/19
- Dubai Electricity & Water Authority, Event Manager DEWA Earth Hour Day, 04/01/19, 04/01/19
- Special Olympics World Games Abu Dhabi, CCW Operation Manager, 02/01/19, 03/31/19
Personal Information
Nationality: Jordanian
Languages
English
Bilingual or Proficient (C2)
Arabic
Bilingual or Proficient (C2)
Spanish
Beginner (A1)
Software
Timesheet
Monday
Timeline
Production- Branding & Wayfinding Manager
THE GREEN DAY CONCERT
12.2024 - 01.2025
Production- Branding & Wayfinding Manager
T100 TRIATHLON
09.2024 - 11.2024
Production- Branding & Wayfinding Manager
Dubai Gov games
01.2024 - 02.2025
Venue Operations Manager
FORMULA 1 SAGP24- KSA
12.2023 - 04.2024
Production Manager- Production for SLT- TITAN- Climbing Camp
NEOM BEACH GAMES 23
09.2023 - 12.2023
Project Site Manager- Operation of Branding and Wayfinding
COP28 – EXPO CITY- DUBAI
06.2023 - 07.2023
Project Site Manager- Operation of Branding and Wayfinding
FORMULA 1 SAGP23- KSA
01.2023 - 04.2023
Project Manager – Operation of Branding and Wayfinding
NEOM BEACH GAMES- KSA
09.2022 - 12.2022
Operation Sites Manager
tyga- wizkid concert
02.2022 - 03.2022
Zones Sites Manager
KSA Foundation Day Main Parade Site
01.2022 - 02.2022
Operations Manager
MOTHER OF THE NATION- MOTN2021/22
10.2021 - 01.2022
Expo2020 Zone Manager – OPENING CEREMONY
Expo2020- Dubai
09.2021 - 10.2021
Customer Service Manager/ Operations for Al Diriyah Season
Al Riyadh Season - KSA
10.2019 - 01.2020
Food and Beverage Operation Manager
Showdown Weekend UFC 242 Abu Dhabi - UAE
08.2019 - 09.2019
Event Operation Manager
Ministry of Education dubai – uae
05.2019 - 05.2019
Event Manager
Huawei Technologies Dubai – uae
05.2019 - 05.2019
Event Manager DEWA Earth Hour Day
Dubai Electricity & Water Authority – DEWA dubai – uae
04.2019 - 04.2019
CCW Operation Manager
Special Olympics World Games Abu Dhabi 2019 – uae
02.2019 - 03.2019
Public Relations Communications Specialist
Al-Bahar Caterpillar
09.2018 - 01.2019
Human Resources Manager
Al-Bahar Caterpillar
09.2016 - 01.2019
Head of Administration
Modern Tobacco Corporation
10.2015 - 06.2016
Admin HR Officer
ACTED UNICEFHR
10.2014 - 04.2015
Administration and HR Officer
European Commission
10.2011 - 03.2014
Sales Account Manager
Dusit Thani Hotels and Resort
11.2008 - 12.2009
Marketing and Sales Manager
Al Sahra Desert Resort Dubai Heritage Vision
08.2006 - 10.2008
BBA - Business Administration
Jarash University
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