Lionel Joel

Clients: Tashas Group Corporate, Flamingo Room, Astrea Diamonds, Innovate Living, Hafiz Mustafa, Tang

• Lead PR strategy and execution for major hospitality, lifestyle, and corporate clients across the GCC.
• Manage senior client relationships, ensuring consistent delivery, clear communication, and strong results.
• Oversee and mentor account teams, guiding day-to-day operations and maintaining quality standards.
• Drive media relations with top-tier outlets across consumer, business, and trade publications.
• Lead new business pitches, retainer renewals, and client growth opportunities.
• Develop and deliver integrated campaigns including launches, corporate announcements, events, influencers, and thought leadership.
• Produce reporting and insights that demonstrate ROI and shape forward strategy.

• Lead all internal and external communications for the region.
• Manage large-scale hospitality events and build strategic partnerships.
• Drive sustainability and social responsibility initiatives across markets.

Clients: Atlantis The Royal, La Ville Hotel & Suites, Jack Daniel’s, Ishraq Hospitality Battersea Power Station

• Secured 200+ high-tier media placements annually.
• Directed multi-channel PR campaigns and influencer partnerships.

Clients: TiNDLE Chicken, VELAÀ Private Island Maldives, MoJawaer, Domino’s Pizza, Mandarin Oriental Group, BITE ME Burger, Powerhouse Real Estate, House of Pops, EuroFragrance, SmartCrowd, Rixos Bab Al Bar, The World at Sea, SAMBAZON, Fairmont Riyadh, Gensler, W Maldives, JW Maldives

• Delivered 20+ campaign launches across F&B, tech, and hospitality.
• Generated consistent media coverage in Time Out, Esquire, and What’s On

Clients: Emrill, British Veterinary Hospital, Business Finland, Preciosa Lights, ULO Systems, Banks Legal

• Built relationships with GCC media resulting in 50% increase in earned coverage.

Clients: Souq.com/Amazon Company, ACE Hardware, Marks and Spencer, Mubadala Tennis Championship, Renault

• Drafted press releases, media kits, and speeches for high-profile client launches.

Clients: Souq.com/Amazon Company, ACE Hardware, Marks and Spencer, Mubadala Tennis Championship, Renault

• Drafted press releases, media kits, and speeches for high-profile client launches.

Clients: Tesla UAE launch, Abu Dhabi cycling tour, Jubilee games in Dubai World Trade Centre, Standard charted team building, Formula 1 Abu Dhabi

• Key skills developed under role:
• Extensive experience managing a variety of events, from corporate celebrations to fundraisers, with a proven ability to plan, execute, and meet targets within budget.
• Strong time management, organizational, and presentation skills, consistently delivering successful events.
• Collaborated with sponsorship and promotions teams to develop compelling proposals and created marketing materials for event promotion.

• - Led a team of 8 and oversaw integrated marketing campaigns.
• - Increased international client engagement through targeted digital initiatives.