Lisha Sahju

Client: NEOM, Saudi Arabia

• Collaborate closely with clients as a MarTech Strategist, developing and executing tailored CRM strategies to enhance customer engagement and experience.
• Partnering and collaborating across multiple business departments to develop and enhance customizations, optimizations, and best practices for the better customer experience
• Lead the design and implementation of custom solutions, such as custom lead scoring model and social sharing feature, from concept to execution, ensuring alignment with brand requirements and technology stack.
• Contributed to the development and implementation of lead management systems, data unification processes, and feedback forms, streamlining operations and improving data accuracy.
• Manage and optimize Salesforce Marketing Cloud (SFMC) email campaigns, conducting A/B testing and analyzing performance to drive continuous improvement.Develop and analyze business unit reports from SFMC, providing actionable insights to inform campaign strategies and decision-making.
• Collaborate on new Requests for Proposals (RFPs) and pitches, contributing to business development efforts and the acquisition of new projects.
• Integrate and manage new CRM channels, such as SMS and WhatsApp, expanding communication touchpoints and enhancing customer outreach.

Client: General Motors, MENA Region

• Manage the execution of email and SMS campaigns using Adobe Campaign Classic, ensuring timely and effective delivery.
• Develop and maintain manual and automated workflows, incorporating personalized and interactive components to enhance user experience.
• Develop and implement segmentation strategies for three distinct car lines, tailoring messaging to specific audience needs.
• Monitor and track lead sources weekly, providing insights into lead generation effectiveness and areas for optimization.

• Drive user retention and customer lifetime value by refining existing processes.
• Deliver lifecycle, transactional and marketing communications across Email, SMS, Push, Samsung Members (Benefit program), Samsung Rewards (Loyalty), and WhatsApp channels.
• Build CRM strategy designed to engage, convert, and retain customers in line with targets.
• Develop automated campaigns to drive engagement and improve campaign efficiency.
• Implementing Loyalty campaigns through Email and Push
• Elevate campaign efficiency and quality to improve key engagement metrics.
• Optimize strategies based on the latest user insights, helping to maximize segment value.
• Segment customers to deliver tailored retention, conversion, and activation campaigns with maximum impact.
• Liaised with stakeholders and project managers to review, plan and implement updates.

• Planning and executing CRM Campaigns (Email and SMS) for clients across multiple markets in the MENA region.
• Making sure the customer database is correctly segmented for targeted marketing activities.
• Collaborating with other departments to ensure the CRM strategy works well for every aspect of the business.
• Set KPIs to measure campaign results, drive insights and recommendations and communicate them clearly and accurately back to the business to inform future iterations for campaigns.
• Develop the customer journey for all key customer segments.
• Work closely with the Customer Facing Teams for all joint retention campaigns.
• Creating monthly CRM Dashboard, Data health check report, and Automation Performance report with integration updates.

• Create and optimize digital and CRM marketing campaigns (Email, SMS, Instagram Ads, Google Ads, and Pinterest Ads).
• Managing end-to-end email campaigns including planning, testing, targeting, email creation, segmenting data, campaign set-up, execution, A/B Testing, and optimization using Omnisend and Shopify.
• Create and manage customer journeys and triggered email templates for Abandoned carts, Re-engagement, Welcome, Birthday, and other transactional journeys.
• Data analysis and audience segmentation based on customer behavior, demographic, geographic, and psychographics.
• Creating KPI reporting and Dashboard to present the deep report for all the channel campaigns and Website traffic using Google Analytics and Shopify Analytics.

• Implement digital marketing activities across a broad range of digital marketing channels (Social Media, Email, Mobile, Display)
• Managing end-to-end email campaigns including planning, testing, targeting, email creation, segmenting data, campaign set-up, execution, A/B Testing, and optimization using Eloqua and Salesforce Marketing Cloud ExactTarget.
• Define marketing automation/email metrics and dashboards to enable marketing to assess results against KPIs and channel effectiveness.
• Set up & Managing the campaign flow and the customer journey.
• Data analysis and audience segmentation based on loyalty, personas, campaign types and customer journey for better brand awareness.
• Creating KPI reporting and Dashboard to present the deep report for all the channel campaigns and Website traffic

• Create and execute Email and SMS marketing campaigns using Salesforce MarketingCloud - ExactTarget. Analyze and interpret data based on reports
• Manage the implementation, tracking and measurement of marketing campaigns for Al Tayer Retail & Al Tayer Motors (Ford, Lincoln & Ferrari)
• Work with key stakeholders to implement campaign activity including the marketing team, Creative team, and Loyalty team.
• Carry out post-campaign analysis to report KPIs and distribute learning for future campaigns

• Creating and managing Email Campaigns using Marketing Tools (Marketo, Salesforce, MailChimp and LeadRocket).
• Implementing lead scoring program to enable higher conversions of quality leads.
• Data Segmentation and Campaign optimization and A/B testing on automated marketing campaigns
• Conducting online research on the leadership team's details of various Companies or the leadership team's details of specific locations using LinkedIn.

• Involved in Smoke, Fixed-focus, Regression, Functional, Exploratory, and Localization testing.
• Test analysis and monitoring.
• Discussion with concerned developer and reporting valid problems in DIMS, MIMS and Logging in Quality Center with necessary information.
• Involved in defect verifications and failure review.
• Interaction with Developers to follow up on Defects/Issues.