Liza Kaminzada
Dubai,UAE
Summary
Accomplished professional with expertise in strategic decision-making, business development, and leadership. Demonstrates proficiency in PR strategy creation, promotional campaigns planning, and creative ideation. Skilled in risk management and internal controls, financial software, and Google Analytics. Adept at enhancing brand awareness through public relations tactics and digital advertising strategies. Experienced in account management and mentoring teams to achieve business objectives. Career goals include leveraging skills in consumer behaviour understanding and crisis communication handling to drive organisational success.
Overview
7
7
years of professional experience
2011
2011
years of post-secondary education
Work history
Senior marketing executive
Gulf Medical University
Ajman, UAE
2025.02 - Current
- Developed compelling content for improved customer engagement.
- Implemented innovative digital marketing techniques, driving online traffic growth.
- Negotiated contracts with vendors to ensure cost effective services.
- Developed training programmes for junior staff members, fostering a culture of continuous learning and professional development.
- Boosted brand awareness by creating and implementing comprehensive marketing strategies.
- Streamlined internal communication processes, promoting team efficiency.
- Conducted market research to understand consumer behaviour and trends.
- Analysed competitor activities for strategic market positioning.
- Optimised website SEO, enhancing organic search results.
- Coordinated social media campaigns, generating high levels of audience interaction.
- Negotiated contracts with clients, influencers, and ambassadors, resulting in mutually favourable partnerships and increased growth.
- Developed strategy for social media marketing with cohesive messaging across multiple platforms.
- Maintained updated knowledge of emerging marketing trends and technologies, continuously seeking opportunities to enhance strategies.
- Implemented innovative and strategic solutions to mitigate complex marketing and campaign performance challenges.
- Leveraged SEO best practices to optimise website content, resulting in increased organic traffic and rise in keyword rankings.
- Developed marketing plans to support department strategies.
- Allocated teams, materials and calendar space for individual projects.
- Created effective email marketing campaigns, improving lead generation.
Group marketing manager
Baheer Group of Companies
Kabul, Afghanistan
2024.01 - 2025.01
- Ensured consistent brand messaging across all platforms, enhancing recognition and recall.
- Directed SEO and SEM strategies, improving website ranking on search engines.
- Orchestrated trade show participation, generating valuable leads.
- Coordinated with PR agencies for impactful media coverage.
- Developed compelling content to enhance brand visibility.
- Managed cross-functional teams for effective product launches.
- Increased customer engagement with innovative promotional activities.
- Conducted focus group discussions, deriving key consumer insights for product development.
- Devised comprehensive marketing strategies that expanded market reach.
- Executed successful marketing campaigns that fostered customer loyalty.
- Led market research, resulting in informed business decisions.
- Created brand awareness by devising and implementing strategic marketing plans.
- Oversaw digital marketing efforts to boost online presence.
- Conducted market research and analysis to identify emerging opportunities and maintain competitive market edge.
- Negotiated contracts with clients, influencers, and ambassadors, resulting in mutually favourable partnerships and increased growth.
- Guided clients on brand image and ethos to foster winning brand strategy and increased online engagement.
- Implemented innovative and strategic solutions to mitigate complex marketing and campaign performance challenges.
- Developed marketing plans to support department strategies.
- Customized promotional strategies to meet needs of different clients, products and services.
- Evaluated sales and service processes to generate targeted improvement strategies and increase revenue opportunities.
- Defined business strategies and roadmaps to drive performance across sales, promotions and marketing departments.
- Developed pricing structures based on historical and current trends, competitor activities and supply chain data.
- Allocated teams, materials and calendar space for individual projects.
- Coordinated and managed paid marketing campaigns on different platforms, carefully overseeing results to deliver maximum ROI.
Business Owner & Marketing Manager
Golden Connections Jewellery
Dubai, UAE
2023.01 - 2024.08
- Designed and created unique, custom jewelry pieces tailored to client specifications and industry trends.
- Managed procurement, monitored inventory levels, and maintained optimal stock levels to meet customer demands.
- Developed and executed social media strategies to enhance brand awareness, increase sales, and engage customers.
- Reworked jewelry designs based on client feedback and consultations, ensuring high customer satisfaction.
- Oversaw all financial aspects, including budgeting, expense tracking, and revenue forecasting, to maintain profitability.
- Implemented cost-control strategies and financial planning techniques to achieve long-term business sustainability.
- Delivered excellent customer service by promptly addressing client feedback, complaints, and custom order requests.
- Managed financial records, including profit and loss analysis, to assess business performance and areas for improvement.
- Expanded market presence by leveraging e-commerce platforms and digital marketing to attract new customers.
- Streamlined internal processes to enhance efficiency in the marketing department.
- Analysed competitors' activities, keeping abreast of industry dynamics.
- Aligned marketing objectives with business goals, ensuring coherent strategy implementation.
- Facilitated training sessions to foster skill development amongst team members.
- Directed content creation, boosting organic traffic on digital platforms.
- Managed social media campaigns to increase online presence.
Real Estate Consultant
Coldwell Banker
Dubai
2022.01 - 2023.12
- Advised clients on market conditions, property pricing, legal regulations, and mortgage options, ensuring well-informed decisions.
- Developed and maintained relationships with investors, developers, and high-net-worth clients to secure exclusive property deals.
- Conducted property viewings, highlighting key selling points and addressing buyer inquiries to facilitate successful transactions.
- Negotiated sales and lease agreements, ensuring fair deals while meeting client expectations.
- Maintained a database of potential buyers, sellers, and investors, proactively sharing market insights and new listings.
- Analyzed market trends, providing clients with investment strategies and insights on profitable opportunities.
- Assisted in resolving property-related disputes, ensuring client satisfaction and protecting business reputation.
- Collaborated with professional photographers and stagers to enhance property presentation and boost sales potential.
Business Owner & Marketing Manager
Curry Dishes
Dubai, UAE
2021.06 - 2023.06
- Revamped and rebranded a restaurant established in 1981, implementing a modernized logo, menu, and marketing strategy.
- Hired, trained, and managed a team of six employees, ensuring high-quality service and operational efficiency.
- Designed and executed effective marketing campaigns across social media and traditional channels to drive brand awareness and sales.
- Handled all financial operations, including budgeting, P&L reporting, and cash flow management, ensuring financial stability.
- Developed new seasonal menus, optimizing ingredient costs while maintaining high-quality offerings.
- Managed supplier relations, negotiating cost-effective procurement of ingredients and equipment.
- Established structured work schedules, ensuring proper employee shifts and workflow optimization.
- Addressed customer service concerns, resolving complaints efficiently to maintain a positive brand reputation.
- Negotiated contracts with suppliers, resulted in cost savings.
- Developed strategic business plans for long-term growth.
- Built strong client relationships, led to repeat business and referrals.
- Applied digital marketing tactics to drive business growth and awareness.
Production Coordinator
Go Aerials
Dubai
2020.02 - 2021.05
- Provided clerical and administrative support to production managers, producers, and directors.
- Coordinated and maintained production schedules, ensuring all projects met deadlines efficiently.
- Managed budget allocations and financial planning, optimizing cost-efficiency for production operations.
- Assisted in obtaining, reviewing, and filing necessary legal rights and permits for production projects.
- Liaised with various departments, ensuring smooth collaboration and workflow during production.
- Monitored project progress, making real-time adjustments to schedules and resources to mitigate delays.
- Handled logistics, crew coordination, and on-set requirements, ensuring seamless production execution.
Administrative Assistant
Baheer Group of Companies
Kabul , Afghanistan
2019.07 - 2020.01
- Worked closely with the Chairman, managing schedules, correspondence, and strategic planning support.
- Handled incoming calls, emails, and internal communications, ensuring timely responses and issue resolution.
- Managed office inventory, procurement, and administrative resources, ensuring seamless day-to-day operations.
- Provided HR support, assisting in recruitment, employee record-keeping, and onboarding processes.
- Coordinated board meetings, prepared meeting agendas, and took minutes for executive reporting.
Education
Crash Course program - Entrepreneurship and Leadership
European School of Economics
LondonACCA Exempted F1 - F9 - studied all the other papers
BPP University
LondonBA Accounting & Finance - International Business (Hons.)
Coventry University
LondonCertificate - Mastering Digital Marketing in an AI World
London Business School
London, UK 2026.01 -
Skills
- Strategic Decision-Making - Expert
- PR strategy creation
- Promotional campaigns planning
- Creative ideation
- Account management
- Leadership & Team Management - Expert
- Business Development - Expert
- Risk Management & Internal Controls - Expert
- Financial Software Proficiency - Expert
- Google analytics mastery
- Public relations tactics
- Brand awareness enhancement
- Leadership and mentoring
- Social media platforms expertise
- Consumer behaviour understanding
- Crisis communication handling
- Product positioning understanding
- Digital advertising strategies
- Content management systems usage
Languages
English
Proficient (C2)
Persian
Proficient (C2)
Hindi
Fluent
Timeline
Certificate - Mastering Digital Marketing in an AI World
London Business School
2026.01 -
Senior marketing executive
Gulf Medical University
2025.02 - Current
Group marketing manager
Baheer Group of Companies
2024.01 - 2025.01
Business Owner & Marketing Manager
Golden Connections Jewellery
2023.01 - 2024.08
Real Estate Consultant
Coldwell Banker
2022.01 - 2023.12
Business Owner & Marketing Manager
Curry Dishes
2021.06 - 2023.06
Production Coordinator
Go Aerials
2020.02 - 2021.05
Administrative Assistant
Baheer Group of Companies
2019.07 - 2020.01
BA Accounting & Finance - International Business (Hons.)
Coventry University
Crash Course program - Entrepreneurship and Leadership
European School of Economics
ACCA Exempted F1 - F9 - studied all the other papers
BPP University