Logan Larkins

Key Achievement: Hired to manage two venues within the group's portfolio solely, and was given another two within one month.

• Manage the marketing & marketing budgets for: La Cantine Du Faubourg (Rikas Group's first ever venue in Dubai), Gohan Emirates Towers, La Cantine Beach, and Gohan Bluewaters
• Manage the social media: strategy, presence, and oversee the content team & design teams
• Manage paid ads with my different agencies: crafting strategy, curating content, and assessing performance metrics
• Manage the PR & Influencer relations
• Maintaining solid relationships with all my General Managers, and ensuring ideas are brought to life collaboratively and effectively to drive revenue
• Maintaining relationships with multiple stakeholders relevant to my venues (Rikas Group, Ennismore, Paris Society, Delano Hotel, Jumeirah Etihad Towers)
• Maintaining the brand's positioning to support the group-wide international expansion plans for 2025/2026

Key Achievement: Implemented all the systems and processes to successfully start, grow and manage the Media/Agency side of the business offering the company a new monetising opportunity as wanting to diversify the events portfolio.

Events/Marketing:

• Implemented the use of a dashboard and trade database for a holistic overview of the overall marketing strategy
• Plan each quarter across the dashboard for all the events across our different marketing channels including Socials, Ads, EDM, WhatsApp, Text, Radio, Press Release
• Create, produce and copywrite the content to go out as per the dashboard across all the channels
• Attend the events weekly to monitor, feedback and get content for socials/ads

Media/Agency:

• Lead on securing new clients for the agency arm of the business
• Account management of agency clients: includes meetings, consulting on weekly rosters, graphic design briefs, paid media and photo/content shoots.
• Monthly delivery on scheduling, creating and posting to social media
• Solely responsible for growing & monetising @candypantsconnect on Instagram, managing clients for content visits/shoots, creating, posting and reporting monthly.

New Business:

• Attend all inbound traffic & new business meetings and decide where they fall within the Candypants sphere of events/media/agency and advise if its a worthwhile opportunity or not.
• Create the concepts & pitch decks for different events, sponsorship opportunities and new client introductions

Key Achievement: Challenged by taking on a new role within the company aligning with the companies needs. Successfully grew the company's Instagram platform organically to 26k followers during my time.

• Liasing with our clients to successfully create and execute our paid partnership content that ultimately drives our revenue from our platforms
• Responsible for the daily management of @bestbitesad Instagram account
• Responsible for the strategy, planning, creating, and scheduling of all the content that goes out every month, including reel content
• Coordinating with the Marketing Manager to create, pitch and execute topline marketing campaigns and influencer marketing campaigns
• Ensure social media targets are met every month and provide the CEO/Founder with the relevant analytics reports, that highlights trends, results, and makes ongoing strategic recommendations
• Writing editorial and advertorial content for bestbiteuae.com website and Best Bites Abu Dhabi Facebook Group (53k members)

Key Achievement: Generated a revenue of six figures in six months.

• Responsible for the management of 14 of the company's accounts of Hospitality Groups, hotels & hotel restaurant outlets
• Sold and upsold a multitude of our services taking into account revenue targets, whilst having the client's best interests in mind
• Utilised my extensive market knowledge to advise clients on the best possible marketing strategy to promote their activations to our different audiences
• Created, and delivered an average of 10+ proposals per month that were accepted and successfully executed
• Maintained excellent client relationship skills to ensure client retention, effectively achieving a 90% client retention and repeat purchase result
• Restored the relationship with 4 inactive clients resulting in an average AED10k spend per client

Key Achievement: Established the Excel & PowerPoint presentation databases which prepared departmental budgets and annual reports for the Bodyline Gym and Small Blacks Abu Dhabi Rugby departments.

• Managed Bodyline Gym & Small Blacks Abu Dhabi departments
• Facilitated the launch of Small Blacks Abu Dhabi Rugby in the UAE (September 2022)
• Responsible for the operational management of the 500+ club database and 300+ gym database
• Led bi-weekly meetings with Senior Management to provide progress reports
• Responsible for tracking and inputting metrics into Microsoft Office Suite documents and spreadsheets, and prepared reports and presentations for the Director of Sport
• Responsible for the invoicing of contract staff
• Delivered new hire training and supported staff to follow company processes and procedures correctly

Key Achievement: Worked to continuously increase salon revenue through efficient sales, service, and optimising operations, achieving a 59.2% increase on the forecasted revenue for Q1 & 2 of 2021.

• Led two teams of 10 staff, across the two biggest retail centres in New Zealand
• Assisted the CEO/Founder administratively in both professional and personal capacities
• Managed the daily operation of the salon, set shift schedules, and managed the booking database (Kitomba)
• Directed marketing and social media initiatives that contributed to increased sales
• Conducted the monthly staff meetings, issuing reports, reviewing performance, and setting individual targets
• Organised and ran the training days for staff with our L'Oreal Professional and GHD affiliates, liaising with their teams

Key Achievement: Promoted from junior waitstaff to shift manager within 3 months of working at the restaurant (post probation period).

• Formally trained in Mystery Shopper assessments, achieving an average score of 92%
• Responsible for the largest section, managing group & corporate bookings of approximately 10-12 tables per shift
• Fast learner, was able to adapt quickly to frequent and seasonal menu changes
• Trained extensively by a sommelier to form own knowledge of wine and provide tailored recommendations for customers
• Trained in spirits and house cocktails
• Cash handling and POS system trained