Lorena Garcia Bastidas

Working on the following responsibilities (amongst others) for Sourcing & Sales departments. These are the main ones:

1. Initiatives implementation

2. Reporting

3. Pricing analysis

4. Regional Initiatives

5. Campaigns (MK and digital).

6. Product and client optimization.

7. Competitiveness

8. SPAs

9. Distribution

10. Capability building

11. Stakeholder management.

- Greeted incoming visitors and customers professionally and provided friendly, knowledgeable assistance.

- Confirmed appointments, communicated with clients, and updated client records.

- Answered phone promptly and directed incoming calls to correct offices.

- Resolved customer problems and complaints.

- Corresponded with clients through email, telephone, or postal mail.

- Demonstrated strong multitasking abilities while managing numerous tasks simultaneously under tight deadlines.

1. Strategy & Initiatives implementation:

- Implementation of Global Sourcing initiatives, giving support to the sub-regional teams.

- Development & implementation of sub-regional campaigns according to the needs, helping teams to increase business opportunities & improve competitiveness.

2. Commercial activity tracking:

- KPI’s tracking, contract conditions audit, G&D tracking.

- Renewals, supplier income, and other sourcing initiatives such as Rate Mix, Missing BAR, Winbacks, SoW…).

3. POC with Functional areas:

- Finance, Operations, Marketing, Competitiveness,...

4. Support & training

- Worked in a new TOM, and processes & measures to improve Sourcing efficiency.

- Established effective communication among team members for enhanced collaboration and successful project completion.

- Monitored progress against established goals, adjusting schedules and resources as needed to keep projects on track.

- Contracts & company unification: Implementation of the WoW for Tourico & GTA staff.

- Worked parallel in a project to train people (coming from outside the tourism industry) on how to acquire new product (hotels) and how to manage them and bring more business.

- Material creation for the trainings.

- Training implementation WW (Palma, Bangkok, Bali, Orlando).

- Worked in a company project to unify the ways of working across all the countries and formally implement the usage of tools like Salesforce to improve account management, implement best-practices for daily operations & tasks, to improve collaboration with other roles.

- Implementation done for Portugal, Spain West, North & Central Europe, Africa & Italy working closely with the team, teaching them the new WOW, shadowing them and ensuring they worked in the way the company wanted and being closely aligned with the RMs.

- Managed a small team of 3 CMs.

- Managed my own portfolio and gave support to my team in their negotiation agreements.

- Prospecting & sign new G&D deals, maintaining the existing ones.

- Team Management.

- Keep on maintaining contacts with the clients that I previously managed to optimize business opportunities.

- Responsible for online / offline clients.

- Client management.

- Tailor made contracting.

- Prospecting and acquiring new accounts.

- Pricing & margin optimization.

- Availability & demand control.

- Preferred chains management (such as Sol Meliá, Hesperia, AC,…) closing local agreements. locally.

- Local chains & independent hotels management.

- G&D agreement negotiation.

- Contracts and offers negotiation & loading.

- Contract optimization: availability & contents optimization.

- Pricing strategy

- Competitiveness.

- Tailor made contracts for specific clients.

- Booking agent managing operational issues and bookings for North & Central European clients.

- Proactive offer negotiation for those markets / clients in order to incentivize their sales.

- Stop sales management in Atlas and client systems.

- Complaints management.

- Improved team morale by creating a positive work environment through open communication and regular feedback sessions.

- Participated in regular management meetings, providing valuable input on front desk operations and collaborating with colleagues to develop strategies for overall hotel success.

- Coordinated with housekeeping department effectively ensuring timely room availability for early check-ins or late check-outs, enhancing guest satisfaction.

- Enhanced revenue generation with effective upselling strategies and promotion of hotel amenities to guests.

- Monitored hotel occupancy trends closely to adjust pricing strategies accordingly, optimizing revenue during peak periods without sacrificing guest satisfaction levels.