Summary
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Work History
Education
Skills
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Loui A. Akasha

Director Customer Success
Dubai,DU

Summary

Performance-oriented Sales Leader offering exceptional record of achievement over 20-years career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing sales and profit targets.

developed unique set competencies, capabilities and professional knowledge to lead sales teams and activities across the entire spectrum of sales cycle, delivered strong results as sales leader and individual contributor.

Key achievements.

  • Directed sales activities to close key digital transformational projects across major enterprises in the region, including Government, Oil & Gas NOCs, Aviation, Telecommunication among others.
  • Developed excellent relationship with local partners ecosystem and key international vendors.
  • Focused on operational and business excellence throughout entire sales journey.
  • Developed solid Chemical and Petroleum, Aviation, Telecommunication and Government industry knowledge and experience.

Overview

24
24
years of professional experience
4
4
years of post-secondary education

Work History

Senior Client Manager

IBM Middle East, Etisalat Group
Dubai, Dubai
01.2018 - 03.2021

Developed Enterprise Sales Strategy and fostered relationship with Etisalat Group across all Business Units focusing on Emerging Technologies and value creation, worked closely with Key stake holders and C-Level executives to develop key innovative projects. In addition to that was also tasked to ensure successful deployment of IBM Software, including technical assistance, use cases identification through design thinking workshops and other methods.

  • Summary Achievements:.
  • In addition to maintaining and growing traditional business, was successful in initiating two key AI projects.
  • Closed large Digital transformation mixed project combing technology, consulting and professional services.
  • Closely worked with key IBM Partners in Etisalat to develop and deliver some of mentioned projects.
  • Identified prospects' needs and developed appropriate responses along with suitable information on products and services.
  • Drove sales by developing multi-million dollar contract sales.
  • Identified opportunities for growth within The Group and collaborated with sales teams to reach sales goal.
  • Liaised with sales, marketing and management teams to develop solutions and accomplish shared objectives.
  • Prepared and implemented strategic growth plans for of our business with Etisalat Group.
  • Owned all aspects of sales planning, development, and team and account management for Etisalat Group entities

Cross Software Sales Manager - Government Aviation

IBM Middle East
Dubai, Dubai
06.2015 - 12.2017

Aviation & Government Aviation industry is a major growth industry and require deep expertise to engage with key players and work closely with them through their growth and transformation journey, working with subject matter experts, end users and vendors, developed a strong domain experience, this enabled me to be a trusted advisor to clients.

Summary Achievements:.

  • Worked with major regional carrier, helping them in their digital transformation, led IBM team to deliver selected pillars to support key transformational program.
  • Coordinate and led multi-channel IBM Activities to ensure highest level of quality execution to meat client’s objectives and timelines, especially in their EmPact Program.
  • Closed large incremental software contract with ground operation of a major Airport Services Company.
  • Led identification, closing and delivery of AODB & Data warehouse solution for a Major airport group in UAE.
  • Was able to win back large integration and mobile application foundation at a major government Entity.
  • Encouraged cross-selling of additional products and services through relationship-building and acquired understanding of customer business needs.
  • Managed accounts to retain existing relationships and grow share of business.
  • Led solution selling strategy initiatives to maximize sales of IBM Software.
  • Built relationships with customers and community to establish long-term business growth.
  • Increased annual sales volume by at least 20% YtY
  • Created and implemented new business opportunities by utilizing strategic networking strategies.

Enteprise Software Sales Manager - E&U

IBM Middle East
Dubai, Dubai
01.2014 - 06.2015

Transforming operation and business processes heavily dependent on effective use of emerging technologies such as Big Data Analytic, IoT and Automation,

Summary Achievements:.

  • Worked with key regional NOCs to better understand operational challenges, priorities, and develop solution to meet emerging demands.
  • Ensure we continue to achieve revenue targets across all business segments, including stream.
  • Worked closely with new buyers such as CFOs, Chief Engineers and Asset Managers.
  • Shifted to higher value solutions to differentiate from competitors.
  • Developed and implemented performance improvement strategies and plans to promote continuous improvement.

BigData and Analytics Leader

IBM Middle East
Dubai, Dubai
01.2013 - 12.2013

BigData Analytics was major growth area, being able to leverage insights hidden in structured and unstructured data. Such Insight significantly improved performance and reduce operating cost allowing organizations to make more informed decisions by maximizing utilization of their whole Data Assets. Was tasked with working with large organizations such as Chemical and Petroleum Organizations, Banks and Telco to identify relevant use cases and directly improve key business areas, such as RTM for telco.

Summary of Achievements:.

  • Worked with key customers and partners to create market awareness around technologies and use case for BigData Analytics in various industries.
  • Drove revenue growth across BigData Analytics pillars.
  • Demonstrated Key BigData Use cases across various industries to Business Users, such as predictive maintenance for drilling equipment for large NOCs.
  • Worked and delivered two AODB project for two major airports, along with complete Business Intelligence System.

Manager Business Analytics

IBM Middle East
01.2010 - 12.2012

IBM Business Analytics is major growth area to IBM and Many other vendors.

Summary of Achievements:.

  • Grew IBM Analytics Business by more that 50% YtY.
  • Aligned teams of Business Analytics Sellers with corporate strategy and objectives.
  • Drove revenue growth across Business Analytics Pillars.
  • Drove sustainable Quarter to Quarter and Year on Year revenue growth.
  • Restructured sales team and enabled them with necessary skills and knowledge to be industry focused.
  • Led, coached and inspired the team to drive maximum performance.

Business Analytics Channel Manager

IBM MENA
01.2009 - 01.2010

Summary Achievements.

  • Grew Channel Business more that 50% YtY (08/09).
  • Was able to recruit 6 Software Value Net Partners in MENA..
  • Migrate Channel from heritage Contacts into SWVN.
  • Grow Cognos Business in Levant, Egypt and NA.
  • Collaborate with Internal and External Services Arms and WW team to optimize teams’ resources to provide highest value to clients.

Business Development Manager - Middle East

Cognos Limited
Dubai, DU
05.2007 - 12.2008

With Head office in Ottawa Canada, Cognos is world leader in Business Intelligence and Business Performance Manager. Today Cognos is part of IBM Software Group.

Responsibilities.

  • Foster relationship with existing clients.
  • Maintain and grow sales in Middle East region.
  • Recruit, enable and work closely with new business partners Achievements.
  • Contributed to revenue growth by acquiring new customer such as (QNB, Axiom, TDIC).
  • Cross-sell Cognos FPM to exiting BI Customers (NCB, ENOC).

Sales Director

Sybase, DIC
Dubai, UAE
05.2004 - 05.2007
  • Lead Sales team across Middle East.
  • Develop new markets especially retail market.
  • Grow direct and Indirect Sales.
  • Maintain sales staff by recruiting, selecting, orienting and training Sales Staff.
  • Identified and solved client operational.

Sales Manager

Internet Solutions Group
Dubai
11.2001 - 05.2004

ISG provides e-Commerce and e-Security solutions products and services across Middle East).

Responsibilities:.

  • Lead sales efforts to Key Enterprise Accounts across the Middle East such as Etisalat, Islam On-line, WAM, Misr International Bank, American Egyptian Bank, Arab Bank Corporation, and Doha Bank.
  • Develop Strong Business Partners Network.
  • Increase the vertical sales volume, especially for Financial Sector.
  • Achievements: Significantly contributed in increasing ISG’s sales volume in the region by more than 100%.
  • I was in charge of identification, proposal preparation, closing the sale of three enterprise projects for three major clients:.
  • E-Mail Security Solutions for Doha Bank.
  • Single Sign-on Solution for Bank Al-Jazara in KSA.
  • Enterprise Content Management Solution for largest online content provider in Qatar.
  • Content Management Solution for Emirates News Agency.
  • Enterprise Anti-Virus Solution for (Etisalat UAE).

Sales Manager

Ideal Solutions Co
Doha, Qatar
04.2000 - 10.2001

ISC provides e-Business and EFT POS Solutions, and it operates in both Qatar and Bahrain.

Responsibilities:

  • Lead sales efforts to Banking Sector to sell e-Banking Solutions and EFT (Electronic Fund Transfer) solutions.
  • Establish sales strategy to sell e-Procurement & e-marketplace Solutions from CommerceOne mainly to Oil and Gas Companies in Qatar.
  • Manage relationship with key enterprise accounts.
  • Achievements: I was in charge of the identification, proposal preparation, closing deals of two Enterprise projects for two major clients:.
  • Electronic Funds Transfer (E.F.T.) and Point of Sale (P.O.S) Project – Qatar National Bank; commissioned and installed Hypercom EFT POS terminals and connected them with bank’s switch.
  • E-Government Pilot Project – Electronic renewal of the Resident Permits of selected corporate customers based on emerging e-commerce Technology.

Account Manager

Computer
Amman, Jordan
02.1997 - 04.2000

Established in 1980, CEB is one the leading turnkey solutions providers in the region. CEB extends its operations to Jordan, GCC, North Africa and Middle East.

Responsibilities:.

  • Selling and promoting IT Turnkey Solutions (Including mid and high end server systems and SAN solutions) to large accounts.
  • Increase sales volume by new and cross selling.
  • Develop executive relationships across assigned accounts.
  • Achievements I was in charge of identification, proposal preparation, closing sale of following key accounts:.
  • Jordan National Bank – Complete Hardware Infrastructure including Servers and PCs.
  • Jordan Government – Archiving Solution: Primarily I was charge to manage the account from proposal stage, closing sale.

Education

Bachelor of Science - Computer Science & Accounting

Yarmouk University
Irbid
09.1989 - 01.1994

Skills

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Affiliations

I have successfully completed the following courses and workshops: IBM Blue Leadership for Sales Leaders Coaching teams for better results Managing sales and technical team Strategic Conversation K&R Strategic Negotiations skills workshop and course Mini MBA - Business & Industry Insight – Aviation Use case Miller-Heiman Strategic Selling Foundation Series workshop Seven Habits of High successful sales leaders (Workshop). Strategic Selling & Key Account management (Workshop). Hybrid Cloud Essentials

Work Availability

monday
tuesday
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friday
saturday
sunday
morning
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evening
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Quote

The human brain is an incredible pattern-matching machine.
Jeff Bezos

Timeline

Senior Client Manager

IBM Middle East, Etisalat Group
01.2018 - 03.2021

Cross Software Sales Manager - Government Aviation

IBM Middle East
06.2015 - 12.2017

Enteprise Software Sales Manager - E&U

IBM Middle East
01.2014 - 06.2015

BigData and Analytics Leader

IBM Middle East
01.2013 - 12.2013

Manager Business Analytics

IBM Middle East
01.2010 - 12.2012

Business Analytics Channel Manager

IBM MENA
01.2009 - 01.2010

Business Development Manager - Middle East

Cognos Limited
05.2007 - 12.2008

Sales Director

Sybase, DIC
05.2004 - 05.2007

Sales Manager

Internet Solutions Group
11.2001 - 05.2004

Sales Manager

Ideal Solutions Co
04.2000 - 10.2001

Account Manager

Computer
02.1997 - 04.2000

Bachelor of Science - Computer Science & Accounting

Yarmouk University
09.1989 - 01.1994
Loui A. AkashaDirector Customer Success