Louise Karim
Dubai,United Arab Emirates
Summary
Strategic and results-driven digital strategist with proven expertise in developing and executing digital strategies that enhance engagement, conversion, and business growth. Exceptional communication and influencing skills, with a track record of crafting compelling digital narratives and collaborating effectively across all levels. Demonstrated leadership in managing cross-functional teams, driving creative content initiatives, and delivering high-impact campaigns. Extensive experience in managing relationships with digital agencies, third-party vendors, and influencers. Highly adaptable with a passion for learning and implementing new digital technologies and trends. Balances creative vision with data-driven decision-making to achieve business objectives.
Overview
23
23
years of professional experience
3
3
years of post-secondary education
Work History
Head of Digital and Content
TEC Event Management
Dubai, UAE
01.2021 - 01.2025
- Recruited to transform the company's content and digital capabilities during the COVID-19 pandemic, transitioning the business from offline to digital-focused operations, including virtual and hybrid events
- Developed and implemented content strategies for digital platforms, enhancing attendee experience
- Managed content creation for websites, social media, email campaigns, and digital marketing materials
- Optimized event websites, apps, and digital tools to improve user experience and engagement
- Led a team of content creators, designers, and marketers to deliver high-quality content
- Designed and executed CRM-driven action-based communication programs tailored to customer engagement
- Analyzed digital engagement metrics to optimize content performance
- Collaborated with internal teams and external partners to create personalized content
- Stayed up-to-date on digital trends to implement industry best practices
Managing Director
Women@Work
Dubai
01.2016 - 01.2022
- Led initiatives to drive gender equality, career development, and leadership opportunities for women in the workforce across the UAE
- Drove organizational strategy and fostered partnerships with leading companies, NGOs, and government entities
- Developed social media strategies to increase brand visibility and community engagement
- Built an online community of over 20,000 followers, sharing resources, content, and career opportunities
- Spearheaded mentorship programs, workshops, and events for professional development
- Implemented CRM strategies to manage community interactions and tailor communications to member needs
Head of Digital Division
TOH PR Integrated PR & Digital Agency
Dubai
01.2014 - 01.2016
- Built a digital division offering integrated solutions, collaborating with the Managing Director and PR heads to enhance services for clients
- Designed and executed social media content strategies and creative campaigns
- Managed online reputation and delivered social media training for clients
- Played a key role in new business development, securing 15 new clients within two years
- Oversaw the digital team's growth and managed P&L for the division
Head of Digital Division
DABO & CO
Dubai
01.2012 - 01.2014
- Oversaw the digital strategy, focusing on new business development and client servicing
- Developed digital communication strategies and campaigns to boost client visibility
- Expanded services to include social media strategy, website development, and E-CRM programs
- Managed P&L, ensuring financial targets were met
Senior Marketing Manager (Digital)
Dubai World Trade Centre
Dubai
01.2010 - 01.2012
- Led the digital marketing team, optimizing web channels and integrating digital communication into marketing efforts
- Defined corporate website usability, content strategy, and e-commerce scope
- Designed and executed CRM-driven campaigns for event promotion and attendee engagement
- Managed budgets, delivering ROI through effective digital campaigns
Internet Communications
Emirates Airline
Dubai
01.2008 - 01.2010
- Developed web strategies and e-CRM initiatives to support global markets
- Managed digital strategies to enhance online sales and engagement
- Supervised creative agencies and ensured adherence to brand guidelines
- Implemented CRM systems to manage customer communication touchpoints and drive retention
Relationship Marketing & Ecommerce Manager
Eurostar Group Ltd
London
01.2005 - 01.2008
- Led CRM strategy, loyalty programs and online marketing, driving the growth of global web channels
- Delivered CRM programs, achieving significant customer retention and revenue growth
- Designed action-based communication plans to enhance customer journey touchpoints
- Managed a £2.5m budget, ensuring successful campaign execution
Marketing & Loyalty Senior Executive
Virgin
London
01.2002 - 01.2004
- Planned and executed CRM campaigns, focusing on loyalty program development
- Increased loyalty program membership by 30%
- Conducted research to optimize CRM strategies
Education
BA (Hons) - Marketing
Greenwich University
01.1997 - 01.2000
Skills
- Strategic and Results-Driven : Expertise in developing and executing digital strategies that enhance engagement, conversion, and business growth
- Exceptional Communication & Influencing Skills : Proven ability to craft compelling digital narratives and collaborate effectively across all levels
- Proven Leadership & Team Management : Skilled in managing cross-functional teams, driving creative content initiatives, and delivering high-impact campaigns
- Expert in Digital Partnerships : Extensive experience managing relationships with digital agencies, third-party vendors, and influencers
- Innovative & Agile : Highly adaptable with a passion for learning and implementing new digital technologies and trends
- Creative & Analytical Mindset : Balances creative vision with data-driven decision-making
Custom
- Strategic and Results-Driven: Expertise in developing and executing digital strategies that enhance engagement, conversion, and business growth.
- Exceptional Communication & Influencing Skills: Proven ability to craft compelling digital narratives and collaborate effectively across all levels.
- Proven Leadership & Team Management: Skilled in managing cross-functional teams, driving creative content initiatives, and delivering high-impact campaigns.
- Expert in Digital Partnerships: Extensive experience managing relationships with digital agencies, third-party vendors, and influencers.
- Innovative & Agile: Highly adaptable with a passion for learning and implementing new digital technologies and trends.
- Creative & Analytical Mindset: Balances creative vision with data-driven decision-making.
References
References available upon request.
Timeline
Head of Digital and Content
TEC Event Management
01.2021 - 01.2025
Managing Director
Women@Work
01.2016 - 01.2022
Head of Digital Division
TOH PR Integrated PR & Digital Agency
01.2014 - 01.2016
Head of Digital Division
DABO & CO
01.2012 - 01.2014
Senior Marketing Manager (Digital)
Dubai World Trade Centre
01.2010 - 01.2012
Internet Communications
Emirates Airline
01.2008 - 01.2010
Relationship Marketing & Ecommerce Manager
Eurostar Group Ltd
01.2005 - 01.2008
Marketing & Loyalty Senior Executive
Virgin
01.2002 - 01.2004
BA (Hons) - Marketing
Greenwich University
01.1997 - 01.2000
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