Sports
LUAY ALSHAWWA
Regional Marketing& Training Manager
Dubai
Overview
26
26
years of professional experience
9
9
years of post-secondary education
2
2
Languages
Work History
Regional Marketing& Training Manager
ISDIN UAE
02.2023 - Current
- Setting the marketing plan at GCC level according to Global marketing Strategy including budgeting& Execution.
- Creating& Adapting all marketing tools for GCC markets.
- Managed budgets and resource allocation effectively, optimizing return on investment for all Marketing campaigns at GCC Levels
- Building up Medical detailing plan according to Global medical strategy including Budgeting.
- Setting Training and Coaching plans for Medical& Commercial teams at GCC levels.
- Launching digital marketing plan for ISDIN on GCC level
Marketing& Medical Manager
ISDIN SAUDI ARABIA
1 2020 - 02.2023
- Building up Medical Image of ISDIN inside KSA
- Building up and Hiring the Medical team; Med Reps& PHY Reps.
- Building up Medical detailing plan according to Global medical strategy including Budgeting.
- Medical Market segmentation and targeting
- Training and Coaching Medical team during Daily calls to Dermatologists, Gynecologists, Pediatricians and Pharmacists.
- Creating Tools for Medical Detailing in English& Arabic.
- Reaching 10% Rx out of total KSA sales during 1st Year of launch
- Success to list ISDIN products at reputable Medical Centers and Clinics across KSA during 1st year of launch
- Building up successful relationships with KOL.
- Using Dermatologists Social Media platforms to recommend our Products.
- Performing online training sessions for Pharmacists during COVID19.
- Video shooting Training videos to be used by pharmacists and beauty advisors as reference during COVID19.
- Launching Social Media pages of ISDIN KSA and monitoring content.
Marketing Manager
ESSILOR SAUDI ARABIA
01.2017 - 01.2020
- Building up the Medical Image of Essilor in KSA.
- Building up Medical Detailing strategy based on Global Marketing guidelines.
- Selecting suitable candidates from the sales team to be trained as Med Reps.
- Building Tools for Med Reps to be used in detailing lenses to Ophthalmologists and Optometrists.
- Training and coaching the selected candidates during their daily calls to Ophthalmologists and Optometrists.
- Market segmentation and targeting of the right Ophthalmologists and Optometrists based on interest.
- Performing group meetings and RTD for Ophthalmologists to educate about different Medical lenses.
- Launching social media pages targeting clients to explain the right lens per lifestyle.
- Building up PIF to increase awareness of clients toward the relation between lifestyle and different Medical lenses.
- Building Tools for Ophthalmologists and Optometrists to explain different lenses to clients.
- First participation by lens company at Saudi Society of Optometrists SSO 2019.
- Planning and Execution of the first Mini- exhibition of Frames inside KSA where Frames' manufacturers met Saudi clients for the first time.
Medical Relations& Training Manager
L'OREAL ACTIVE COMESTICS
01.2015 - 01.2017
- In addition to my role as Trade Marketing Manager.
- Coordinating with the Regional Medical& Marketing dept. the build up of the Medical plan.
- Supervising the execution of the Medical detailing plan by the Medical team (Vichy, LRP& Skinceuticals).
- Coaching visits with medical team to ensure right medical detailing to Dermatologists and Pharmacists.
- Training for Pharmacists and beauty advisors covering all products
- Challenging medical team for ROI at Medical market level
- Responsibility of all arrangements needed for sponsored Dermatologists to EADV and Dubai Derma.
Trade Marketing Manager
L'OREAL ACTIVE COSMETICS
01.2012 - 01.2015
Sales& Marketing Manager
TANWEER ENLIGHTENMENT
01.2006 - 01.2012
District Sales Manager
FERRING PHARMACEUTICALS
01.2005 - 01.2006
Team Leader
FERRING PHARMACEUTICALS
01.2004 - 01.2005
Account Manager
FERRING PHARMACEUTICALS
01.2001 - 01.2004
Medical Representative
FERRING PHARMACEUTICALS
01.1998 - 01.2001
Education
Marketing
Huddersfield University
United Kingdom 01.2004 - 04.2007
Pharmacy
AL AHLIAYH AMMAN UNIVERSITY
Jordan 01.1993 - 04.1998
Interests
Travelling
Timeline
Regional Marketing& Training Manager
ISDIN UAE
02.2023 - Current
Marketing Manager
ESSILOR SAUDI ARABIA
01.2017 - 01.2020
Medical Relations& Training Manager
L'OREAL ACTIVE COMESTICS
01.2015 - 01.2017
Trade Marketing Manager
L'OREAL ACTIVE COSMETICS
01.2012 - 01.2015
Sales& Marketing Manager
TANWEER ENLIGHTENMENT
01.2006 - 01.2012
District Sales Manager
FERRING PHARMACEUTICALS
01.2005 - 01.2006
Team Leader
FERRING PHARMACEUTICALS
01.2004 - 01.2005
Marketing
Huddersfield University
01.2004 - 04.2007
Account Manager
FERRING PHARMACEUTICALS
01.2001 - 01.2004
Medical Representative
FERRING PHARMACEUTICALS
01.1998 - 01.2001
Pharmacy
AL AHLIAYH AMMAN UNIVERSITY
01.1993 - 04.1998
Marketing& Medical Manager
ISDIN SAUDI ARABIA
1 2020 - 02.2023
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