LYAN MACHADO
Dubai
Summary
Senior People and Culture Manager with 12+ years of experience partnering with business leaders to drive strategic HR initiatives. Expertise in talent and performance management, employee engagement, compensation and benefits, and cultural transformation. Skilled in innovative recruitment, retention, and L&D programs that unlock potential, and deliver measurable business impact. Committed to fostering positive cultures, and empowering teams to achieve organizational goals.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Senior People & Talent Manager
Liquid Havas Market
Dubai
04.2022 - Current
- Led full-cycle recruitment across Dubai, Lebanon, Poland, and the UK, streamlining processes via BambooHR. Partnered with department heads to hire top retail talent aligned with skills, experience, and budget.
- Reduced time-to-hire by 25% and saved AED 200K+ by implementing digital hiring strategies across multiple business units.
- Led strategic workforce planning to align recruitment with business goals and future talent needs.
- Boosted engagement and retention through feedback sessions, team-building, and open forums.
- Revamped onboarding/offboarding with IT and Finance, cutting onboarding time by 20% and enhancing employee experience.
- Designed targeted L&D programs to close skill gaps and support career growth, improving productivity.
- Managed performance reviews to ensure alignment with goals and deliver actionable employee feedback.
- Ran engagement surveys to identify improvement areas and refine people strategies.
- Launched a KPI-driven employee recognition program, increasing morale and workplace cultureAligned HR initiatives with business objectives—for example, launching a workforce planning model that supported a 15% growth in retail operations.
People and Culture Specialist
We are Social - UAE (Socialize Agency)
Dubai
03.2021 - 04.2022
- Led end-to-end recruitment for multiple departments, enhancing hiring efficiency and candidate experience.
- Built diverse talent pipelines via LinkedIn, job boards, and industry events to attract both active and passive candidates.
- Optimized hiring processes using ATS tools to track candidates and report on recruitment metrics.
- Supported employees by communicating policies, benefits, and procedures, improving clarity and engagement.
- Performed regular HRIS audits, ensuring accurate employee data and supporting informed decision-making.
- Developed a company-wide onboarding process and welcome deck, aligned with the global intranet to ensure consistency and engagement from day one.
- Managed and updated the HRIS system, ensuring accurate, up-to-date employee records and supporting data-driven decisions.
People and Culture Managerr
Spark44 MENA (Accenture Song)
Dubai
08.2016 - 03.2021
- Streamlined HR operations and enhanced overall efficiency by introducing comprehensive HR policies (including the employee handbook) and refining processes, leading to a 25% reduction in the time needed for HR tasks.
- Managed talent management strategies and launched a succession planning program, achieving a 20% increase in internal promotions and significantly lowering external hiring costs.
- Successfully maintained compliance with labor and employment laws, minimizing the company's legal risks and achieving zero legal disputes throughout my tenure.
- Managed and implemented Learning & Development programs for employees such as creative workshops and leadership training, resulting in enhanced team collaboration, improved campaign outcomes, and a 15% increase in client satisfaction.
- Spearheaded a digital transformation project by advising on the HR Information System (HRIS) platform, which enhanced analytical reporting and planning functionalities by 30%.
- Collaborated with business owners to align people strategies with organizational goals, driving employee engagement and organizational success.
Client Servicing Executive
Serene Business Center
05.2015 - 07.2016
Office Administrative Assistant
Amusement Services International
11.2013 - 12.2014
Team Coordinator
MTV India (Viacom 18 Media)
Mumbai
10.2012 - 04.2013
Education
Level 5 -
CIPD
01-2022
Bachelor of Arts -
Mumbai University
Mumbai, India01.2008
Skills
- HR Business Partner
- Performance Management
- Talent management and recruitment
- Employee benefits and compensation design
- Leadership & Coaching
- Strategic Planning
- Employee Engagement
- Conflict Resolution
Certification
- AQMEN365- Redefining Performance Management, Informa Connect, 07/01/22
- Clarity Tilt- Quiet Genius, Tilt 365, 04/01/21
- Computer Reservation System (CRS), Amadeus, 01/01/09
Timeline
Senior People & Talent Manager
Liquid Havas Market
04.2022 - Current
People and Culture Specialist
We are Social - UAE (Socialize Agency)
03.2021 - 04.2022
People and Culture Managerr
Spark44 MENA (Accenture Song)
08.2016 - 03.2021
Client Servicing Executive
Serene Business Center
05.2015 - 07.2016
Office Administrative Assistant
Amusement Services International
11.2013 - 12.2014
Team Coordinator
MTV India (Viacom 18 Media)
10.2012 - 04.2013
Level 5 -
CIPD
Bachelor of Arts -
Mumbai University
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