LYDIA ODHIAMBO
Dubai
Summary
Dynamic and performance-driven Sales and Marketing Professional with over 10 years of proven experience in driving brand visibility, lead generation, and client engagement across real estate, corporate and service sectors. Recognized for excellence with the Silent Hero and Most Resourceful Person in the Company awards, demonstrating consistent dedication, innovation and results. Skilled in sales prospecting, client relationship management, digital marketing and strategic communication. Adept at combining creative marketing initiatives with data-driven decision-making to surpass targets, expand client networks and deliver exceptional customer experiences in fast-paced, high-stakes and competitive environments. Committed to driving business growth and contributing measurable value to every team and organization.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Sales & Business Development Coordinator
K&V Group DMCC
Dubai, UAE
01.2026 - Current
- Successfully generated and converted self-sourced leads into 5 funded trading accounts within the first few months of joining, despite starting without provided leads.
- Achieved approximately 70% of monthly sales targets, demonstrating consistency and strong performance in a new role under challenging market conditions.
- Built a high-volume client pipeline from scratch through intensive outbound prospecting, averaging 220+ calls per day in a competitive and volatile financial markets environment.
- Maintained structured outbound sales process with cold calling, follow-ups, and client engagement, building and sustaining pipeline of prospective investors.
- Recognized among top-performing new employees for persistence, discipline, and high outbound activity levels.
- Delivered consistent results in volatile financial market, exhibiting resilience and adaptability under pressure.
Off-plan Expert Consultant
7Emirates Real Estate
Dubai
07.2025 - 06.2026
- Increased qualified client leads by 30% through personalized marketing campaigns, proactive client calls, and CRM-based engagement.
- Leveraged Jaldi CRM and Alnair tools to track customer journeys and optimise conversion funnels for improved client engagement.
- Managed high daily volume of client outreach calls, ensuring timely follow-ups and accurate lead tracking to enhance customer service.
- Designed and managed social media content calendars and digital campaigns on Canva, achieving a 40% boost in online inquiries.
- Enhanced brand visibility by coordinating property showcases, photoshoots, and influencer collaborations, resulting in a surge in online traction.
- Delivered weekly marketing performance reports with data-driven insights to support management's strategic decision-making.
Meetings & Events Coordinator
Oracle Technology Systems Kenya Limited
Nairobi
07.2015 - 11.2024
- Coordinated client engagements and sales presentations, enhancing customer trust and retention.
- Supported business development and B2B sales, contributing to a 25% growth in client base through strategic relationship management.
- Collaborated with sales teams to generate leads, nurture prospects, and facilitate deal closures.
- Supported digital marketing campaigns, improving brand visibility and lead conversion rates.
- Analysed customer feedback to inform service improvements in line with revenue goals.
- Contributed to the editorial team for the quarterly company newsletter, supporting brand messaging.
Public Relations & Office Administrator
Ericsson AB Limited
Juba
11.2011 - 08.2015
- Managed 50+ customer inquiries weekly, delivering timely resolutions and improving service satisfaction and client retention.
- Established and nurtured relationships with key clients and stakeholders, fostering repeat business and strengthening brand loyalty.
- Coordinated marketing events and partner meetings for regional sales and business development, enhancing client engagement by 15–20%.
- Maintained sales reports, customer databases, and follow-up trackers, aiding in lead conversion improvements.
Admissions & Recruitment PR Specialist
Wilomo International Kenya
Nairobi
11.2007 - 09.2011
- Coordinated client-facing events and sales presentations, enhancing lead conversion and building customer trust and retention.
- Supported digital campaigns and sales messaging, improving brand visibility and qualified lead generation.
- Supported business development and B2B sales initiatives, contributing to a 25% expansion of the client base through strategic partnerships and client engagement.
- Contributed to editorial team for quarterly company newsletter, reinforcing brand positioning and improving stakeholder communication.
Education
Master of Arts - Communication Studies
University of Nairobi
Nairobi, Kenya01-2027
Bachelor of Arts - Journalism and Media Studies (Public Relations)
University of Nairobi
Nairobi, Kenya01-2023
Diploma - Sales and Marketing
Mayfair Institute of Business and Technology
Nairobi, Kenya01-2007
Skills
- Sales & Lead Generation
- Cold Calling & High-Volume Prospecting
- Business Development Strategy
- Lead management
- Client onboarding
- Campaign execution
- Social media marketing
- Brand marketing
- Market analysis
- CRM Systems (Jaldi, Alnair, Salesforce, Oracle CRM tools, Ericsson internal CRM platforms)
- Google Analytics & SEO Tools
- Canva
- Google Workspace
- MS Office
- Customer Service Excellence
- Excellent Communication & Presentation Skills
- Financial Markets (Forex, CFDs, Stocks – Basic Understanding)
Certification
- Advanced Business Development Communication and Negotiation, LinkedIn Learning, 2023
- Brand and Marketing Integration, LinkedIn Learning, 2023
- Business Development Foundations, LinkedIn Learning, 2023
- Customer Service Foundations, LinkedIn Learning, 2020
- Women in Digital Business (WIDB) – Foundations Programme on Digital Skills, ITC-ILO & Microsoft, 2024
- Media Editorial Charter, JTI Campus, 2024
References
- Steve Ayallo, VP – IT Governance, Risk & Compliance - Global Hotel Alliance, +971 56 170 3881
- Ms. Lisa Akinyi Odhiambo, Human Resource Consultant, Oracle Technology Systems (Kenya) Limited, +254 722 873 198, lisa.odhiambo@oracle.com
- Dr. Leah Wangui Muchemi, Senior Lecturer, School of Journalism & Media Studies (Public Relations), University of Nairobi, +254 721 334 736, leahwm@uonbi.ac.ke
Timeline
Sales & Business Development Coordinator
K&V Group DMCC
01.2026 - Current
Off-plan Expert Consultant
7Emirates Real Estate
07.2025 - 06.2026
Meetings & Events Coordinator
Oracle Technology Systems Kenya Limited
07.2015 - 11.2024
Public Relations & Office Administrator
Ericsson AB Limited
11.2011 - 08.2015
Admissions & Recruitment PR Specialist
Wilomo International Kenya
11.2007 - 09.2011
Master of Arts - Communication Studies
University of Nairobi
Bachelor of Arts - Journalism and Media Studies (Public Relations)
University of Nairobi
Diploma - Sales and Marketing
Mayfair Institute of Business and Technology