Lydia Yacoub
Dubai,UAE
Summary
Results-driven professional with a strong foundation in communication, collaboration, and strategic thinking. Demonstrates an analytical mind and assertiveness in decision-making processes. Known for persistence, ownership, and effective follow-up. Proficient in presentation and computer skills, aiming to leverage these competencies towards achieving organizational goals.
Overview
22
22
years of professional experience
6
6
years of post-secondary education
Work History
Senior Account Specialist Anesthesia
MSD
Dubai
04.2022 - 01.2025
- Senior Account Specialist responsible for anesthesia line in Dubai PVT & DHA. Previously Northern Emirates, PVT, MOH & MOPA.
- Achieve triple and double-digit growth in key accounts as NMC, MOH respectively.
- Won Best performer award 2022
- Working strategically to manage LOE of Bridion in 2024 through CFT with CTC, marketing, FLM & medical to handle different external key stakeholders, which lead to 50% growth of sales in S1 2024 and Protecting brand presence through proper positioning in top accounts with focus on key customers.
- Protocolization of international guidelines in DHA/MOH/MOPA/PVT to secure our business against LOE.
- Planning strong tailored customer engagement to increase brand advocacy to Bridion across all accounts while handling concerns, DRG & cost issues gaining support from VD&A.
- GIG in 2023: content tagging specialist, which enhanced my skills of cross functional collaboration with marketing teams across GCC and creative third party agencies to train them on how to properly tag promotional & non promotional assets on Veeva Vault, to feed the data into an innovative AI application, which will lead to wealth of benefits as campaign analytics, better efficiency & personalization of content according to customer persona plus better content search and management.
Senior Customer Representative Diabetes
MSD
Dubai
07.2013 - 03.2022
- Establishing Diabetes Franchise in DHA with continuous growth record, differentiation versus competition, successful Steglatro launch.
- Successful inclusion of Janumet XR in DHA, first case of total replacement in the region, conducting a series of mini symposiums as launch events.
- Establish MSD diabetes club, developing & engaging KSLs as speakers, in local & international events
- Winner of best customer engagement in Gulf at Diabetes Masterclass March 2022
- On the job marketing assignment (2020-2022) Core member of digital enablement scrum team to create omnichannel marketing campaign that was strategic in Janumet LOE management, my role included content creation of promotional & non-promotional material, CLMs, rep-enabled emails, interactive MDE (email campaign) to personalize our key messages with customers, segmentation, understanding customer perspective, while providing valuable content at a glance.
- This assignment included cross-functional collaboration with marketing, medical, creative agencies and entire diabetes team training on proper implementation of campaign according to different personalized content for different customer personas and track the campaign implementation & analytics.
Senior PSR with KAM assignment
MSD
Kuwait, Kuwait
01.2011 - 06.2013
- Lead initiative for Januvia inclusion in Kuwait's Primary Health Care, July 2011
- Achieve and maintain the highest market share for Januvia globally 53% in private market since June 2011
- Built excellent & strong relationship with most important diabetes & endocrinology KSLs
- Excellent team communication, collaboration & support to new team members, being the most senior member of the team
- Successfully pass KAM & FLM assessments in Jan & Apr 2013 respectively
- Successful completion of Future Leads program: 2011-2012 program included 3 on job assignments
- KAM Military Of Defense-Kuwait
- Mentoring newly hired diabetes PSR
- Creating & updating diabetes franchise consumption tracker for both PHCs & Private
- As part of the Military Of Defense Key Account Manager assignment: Successful follow up on the 3 years tender 2013-2015
- Work closely with external & internal key stakeholders to ensure inclusion of all of MSD products in the contract, forecasting, prices, quantities & delivery
- Successful negotiation with pharmacist in charge to increase Januvia order by 70% based on previous consumption and to keep Januvia as the only exclusive DPP4i in MOD tender, blocking competition for 3 years
Professional Medical Representative
MSD
Kuwait
07.2007 - 12.2010
- Successful achievement & significant growth record in different lines: Arcoxia, Fosamax, Zocor, Cozaar, Januvia & Janumet
- Successful Janumet launch in 2009
- Inclusion of Januvia in Military Of Defense & maintain exclusivity as the only DPP4 inhibitor for 5 years
- Inclusion of Januvia in MOH in Dec 2010
- Successful exponential growth of Zocor in Primary healthcare clinics, being the only statin for expats in Ministry Of Health
Medical & Sales Representative
Al Wazzan company
Kuwait
01.2006 - 06.2007
- Successful launches, building strong relationship with Scientific Leaders, key stake holders and decision makers in chain pharmacies, main private hospitals & clinics all over Kuwait
Medical & Sales Representative
Al Rakhis Company
Kuwait
01.2005 - 12.2005
- Successfully build basic understanding & knowledge of Kuwait private market, chain pharmacies & Key stakeholders
Professional Sales Representative Ophthalmology line
Novartis Pharma
Alexandria, Egypt
06.2003 - 11.2004
- Best achiever of Ophthalmology unit in 2004
- Conduct successful launches, inclusions, created excellent relationships with KSLs of Ophthalmology in Alexandria
Education
Post Graduate Diploma - Digital Business
MIT Sloan & Columbia Business School
03.2021 - 06.2021
Marketing Analytics Course - undefined
Wharton University
06.2022 - 09.2022
Business Analytics for Strategic Decisions Course - undefined
National University of Singapore
03.2021 - 06.2021
Digital Marketing - Customer Engagement, Social Media, Planning & Analytics
Columbia Business School
06.2019 - 09.2019
Bachelor of Pharmaceutical Sciences & Clinical Pharmacy - undefined
Faculty of Pharmacy, Tanta University
09.1996 - 06.2001
Skills
- Strong Communication
- Collaboration skills
- Strategic thinking
- Analytical mind
- Assertiveness
- Decision making skills
- Persistence
- Ownership
- Follow up
- Presentation skills
- Computer skills
Languages
Arabic
Native
English
Fluent
Timeline
Marketing Analytics Course - undefined
Wharton University
06.2022 - 09.2022
Senior Account Specialist Anesthesia
MSD
04.2022 - 01.2025
Post Graduate Diploma - Digital Business
MIT Sloan & Columbia Business School
03.2021 - 06.2021
Business Analytics for Strategic Decisions Course - undefined
National University of Singapore
03.2021 - 06.2021
Digital Marketing - Customer Engagement, Social Media, Planning & Analytics
Columbia Business School
06.2019 - 09.2019
Senior Customer Representative Diabetes
MSD
07.2013 - 03.2022
Senior PSR with KAM assignment
MSD
01.2011 - 06.2013
Professional Medical Representative
MSD
07.2007 - 12.2010
Medical & Sales Representative
Al Wazzan company
01.2006 - 06.2007
Medical & Sales Representative
Al Rakhis Company
01.2005 - 12.2005
Professional Sales Representative Ophthalmology line
Novartis Pharma
06.2003 - 11.2004
Bachelor of Pharmaceutical Sciences & Clinical Pharmacy - undefined
Faculty of Pharmacy, Tanta University
09.1996 - 06.2001
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