M DINAKARAN

• Responsible to lead multi cultural team across the region to drive business growth, P&L management, mid term strategic planning and laying the foundation for the continued business growth. Have been successful in planning and executing significant business restructuring with an eye on the long term growth. Have been successful in planning and executing new business models for some of the most significant markets in this region. Recognized well for developing future managers, several of them in leadership roles across the industry. sible for short- and long-term strategic planning

Responsible for Sony's consumer electronics business in sub saharan Africa.

• Drove year-over-year business growth while leading operations, strategic vision and long-range planning.
• Prepared annual budgets with monthly reviews
• Maximized operational excellence at the same time focussing on people management and development.
• Assessed reports to evaluate performance, develop targeted improvements and implement changes.
• Developed and maintained relationships with customers and suppliers through account development.

• Responsible for VAIO laptop business across key markets.
• Responsible for strategic planning for African markets for consumer electronics business.

Head of Home audio and video product management for Middle East and Africa.

• Responsible for category management across the region.
• Was successful in driving multifold sales growth for Sony's audio and video products across the MEA market, resulting in sustained market leadership of Sony in Audio and Video category in this region.
• Led several new model conceptualizations, planning and development with Sony HQ in Tokyo.

Led the sales team for Sony's sales office in Lebanon.