MAAN ASSAF
Director | Banking Solutions | Fintech | Digital Transformation | Advisor
Dubai
Summary
Strategic banking & fintech leader with 22 years’ success driving revenue, digital transformation, and market expansion across MENA. Hunter of net-new enterprise business and expert in ATMs & self-service banking, digital wallets, AI-driven solutions, and large-scale enterprise sales. Proven record of forging and sustaining board-level and C-suite relationships regularly engaging CEOs, CIOs, COOs, CFOs, regulators, and other top decision-makers to guide cross-functional teams and surpass $100 M+ cumulative sales targets. Adept at translating complex technology into bottom-line value while ensuring full regulatory compliance.
Overview
20
20
years of professional experience
2
2
Languages
Work History
Director | Banking Solutions
Tayseer Innovations
08.2023 - 08.2025
- Own full P&L for Banking Solutions, leading Sales, Pre-sales, Technical, Warehouse & Repair (12 FTE) and three service partners; lifted gross margin +6 pp by refining spares inventory and vendor-rebate programs.
- Expanded GRGBanking pipeline +48 % YoY and turned a Tier-1 bank’s 12-ATM pilot into a 308-unit contract worth multi-million USD, delivering 15 % lower TCO and 24-month ROI versus competitors.
- Guiding a POC project with a Tier-1 CIT provider on bulk-cash-deposit solutions with coin recyclers designed to serve their client network. The POC is structured to transition into a live pilot, with a forecasted bulk order in 2025/2026. In parallel, a separate track of discussions is underway on interactive kiosk solutions.
- Mobile KYC & Fraud-Detection Platform – Multi-Country Wins (2024-2025): Launched AI-driven onboarding & transaction-risk app; secured inaugural contracts with Banks in Yemen and Corporates in Türkiye; built $multi-millions pipeline across MEA & North Africa, GCC.
- Negotiated & governed partnership agreements with vendors in Türkiye, China, and Yemen, securing preferential pricing, dual-source resilience, and 20-day faster lead-times for critical ATM sub-assemblies.
- Secured an exclusive GRGBanking distribution & service license for the UAE, protecting margins and blocking grey-market imports.
- Participated in a 495-hour Strategic Transformation Workshop that redesigned Tayseer’s business model, processes, and enterprise-risk framework, delivering a board-approved roadmap for 2026.
- Proficient with Gen-AI platforms and completed AML courses to meet UAE compliance mandates.
- Authored a five-year growth roadmap finding new revenue streams, scaling the workforce, and implementing a tiered career-development framework.
- Managed diversified portfolio across banking, exchange houses, payment gateways, telcos, utilities, private conglomerates and UAE government entities; built relationships from operational leads up to Board & C-suite.
Sales Manager, Bahrain
NCR Corporation
09.2020 - 06.2023
- Closed $18M+ multi-year core banking automation and risk-analytics deals across Bahrain’s top three banks, integrating cash & vault management, real-time transaction monitoring, and AI-powered fraud detection models.
- Expanded territory revenue 35% YoY by bundling hardware, SaaS and managed services into solutions covering KYC compliance, AML screening, risk dashboards and digital-mission transformation for government clients.
- Introduced hologram-based secure authentication for smart-branch initiatives, accelerating digital transformation in government & banking channels.
- Achieved 96% customer-satisfaction score through proactive post-sale governance, quarterly business reviews and continuous risk-control improvements.
- “Served Bahrain’s top banks, payment gateways, Telcos, and ministries; engaged CEOs, CIOs, CROs, CFOs and regulators to architect digital-mission solutions.
Head of Business Development
Space data Systems
08.2016 - 09.2020
- Tripled Fortinet (Forti-Fabric) revenues to $7M and secured first Middle-East-wide Strategic Deal with Tier-1 bank in Jordan.
- Managed and expanded Space Data Systems’ client base across banking, Telcos, utilities, oil & gas, and government ministries, owning C-suite relationships (CEOs, CIOs, CISOs, CFOs).
- Built a business pipeline with telcos & Utilities and Government segments, ended with USD Multi Millions Deals.
Strategic Relationship Manager (Public Sector)
Exceed IT Services
03.2012 - 07.2016
- Managed a $20M government portfolio; upsold Microsoft, Qlik & Dell solutions, achieving 120 % of annual quota each year.
- Named key contacts at potential client companies to establish and foster relationships. Successfully upsold enterprise solutions for Microsoft, Qlik, Veeam, Kofax, and DELL.
- Sold comprehensive
- Big-Data & Advanced Analytics
- Suites leveraging BI, AI and AML engines to ministries, Muscat International Airport and leading telcos, enabling real-time insights, compliance-driven risk monitoring and smarter resource allocation.
- Established strong relationships with key government officials and stakeholders, positioning EXCEED IT as a leading provider.
Enterprise Sales Manager
Integrated Systems LLC
03.2011 - 03.2012
- Successfully supervised the sales team to achieve growth and meet sales targets for enterprise local and global vendors.
- Designed and implemented a strategic business plan to expand the company’s customer base and ensure a strong market presence.
Senior Key Account Manager
Al Nahl Computers
03.2010 - 02.2011
Senior Sales Account Manager
Specialized Technica services
11.2008 - 02.2010
Senior Sales Consultant
Tameer Holdings
04.2005 - 08.2008
Education
Bachelor’s Degree - Computer Science
Al-Zaytoonah Jordanian Private
01.2004
Skills
Operations management
Problem-solving
People management
Business development
Budget control
Relationship building
Decision-making
Strategic planning
Strategies and goals
Team building
Business planning
Staff management
Verbal and written communication
Staff development
Creativity and innovation
Contract negotiation
Analytical thinking
EXPERTISE
- Net-new enterprise business Hunter/ Go-to-Market & Growth Strategy
- Enterprise / Strategic Partnerships & Alliances / Team Leadership & Talent Development / Business consultancy
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Director | Banking Solutions
Tayseer Innovations
08.2023 - 08.2025
Sales Manager, Bahrain
NCR Corporation
09.2020 - 06.2023
Head of Business Development
Space data Systems
08.2016 - 09.2020
Strategic Relationship Manager (Public Sector)
Exceed IT Services
03.2012 - 07.2016
Enterprise Sales Manager
Integrated Systems LLC
03.2011 - 03.2012
Senior Key Account Manager
Al Nahl Computers
03.2010 - 02.2011
Senior Sales Account Manager
Specialized Technica services
11.2008 - 02.2010
Senior Sales Consultant
Tameer Holdings
04.2005 - 08.2008
Bachelor’s Degree - Computer Science
Al-Zaytoonah Jordanian Private