Maanya Desai
Dubai,U.A.E.
Summary
Creative and professional marketer, eager to leverage substantial experience in providing social media and brand solutions to contribute effectively to a dynamic team.
Overview
4
4
years of professional experience
4
4
years of post-secondary education
Work History
Brand & Digital Specialist
Red Bull India
Mumbai
01.2023 - 03.2024
- Enhanced Instagram strategy resulting in 24% increase of Q1 followers.
- Forecasted project KPIs and briefed content and brand teams to achieve them.
- Developed 360 social and influencer marketing for Red Bull Soapbox 24 - 42% increase in Instagram followers
- Crafted social strategy for Red Bull Showrun - 17% increase in Instagram followers, reaching over 40.5M people.
Social Media Specialist
Red Bull India
Mumbai
03.2021 - 12.2022
- Maintained engaging social media content, driving 72% engagement, 33% follower growth.
- Supported growth by analyzing social analytics and adjusting strategies.
- Surpassed social KPIs for Jason Paul project by 15% with 30M+ organic reach.
- Generated buzz for Taj Mahal Fly-by project, achieving 12% organic reach increase in Week 1.
Senior Account Executive
Grey Group India
Mumbai
07.2020 - 03.2021
- Trained clients for digital success, offering strategic advice for optimal ROI on advertising spends.
- Led digital campaigns, increasing overall engagement by 24% and reach by 18%.
- Led social for Raymond's seasonal digital campaigns, exceeding reach by 32%.
- Introduced social-first approach for #RaymondLinen, resulting in an 18% sales increase in Q1.
Account Executive
Grey Group India
Mumbai
11.2019 - 06.2020
- Established strong client relationships to understand advertising needs, budgets, target audience, demographics, market, and competition.
- Managed client deliverables on key social platforms.
- Improved digital advertising campaigns and collaborated on client pitches with agency colleagues.
- Enhanced digital strategy for Samsonite campaigns #DiwaliKaSafar #EkDinKiChutti, resulting in 15M+ YouTube views, 23% increase in sales for the new Evoa Tech line.
Education
Master of Science - Marketing
University of Exeter
United Kingdom 09.2018 - 09.2019
Bachelor of Business Administration - Finance
Usha Pravin Gandhi College of Management
Mumbai 06.2014 - 06.2017
Skills
- Influencer outreach management
- Social media campaign analysis
- Promotions planning skills
- Campaign development experience
- Content strategy
- Brand development
- Brand building
- Promotional strategies
- Marketing strategy development
Key Achievements
- Devised brand building events and outdoor promotional strategies, leading to 12% increase in footfall, 22% increase in projected reach 2024
- Executed targeted influencer strategy, leading team of 3 to generate over 6.3M organic reach on Instagram 2023
Languages
English
Fluent
Gujarati
Native
Hindi
Fluent
Spanish
Beginner
Timeline
Brand & Digital Specialist
Red Bull India
01.2023 - 03.2024
Social Media Specialist
Red Bull India
03.2021 - 12.2022
Senior Account Executive
Grey Group India
07.2020 - 03.2021
Account Executive
Grey Group India
11.2019 - 06.2020
Master of Science - Marketing
University of Exeter
09.2018 - 09.2019
Bachelor of Business Administration - Finance
Usha Pravin Gandhi College of Management
06.2014 - 06.2017
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