MAATH ALKHATERI
DUBAI,UAE
Summary
Dynamic and results-driven professional with extensive expertise in marketing communications, public relations, and brand management. Demonstrates proficiency in strategic communication, media relations, and digital marketing, including social media campaign development and influencer management. Adept at coordinating events, managing client relationships, and executing impactful publicity activations to secure national and regional press coverage. Skilled in utilising marketing automation tools, project management platforms, and SEO strategies to drive brand awareness and reputation management. Committed to fostering multicultural sensitivity, ethical judgement, and creativity while delivering innovative solutions that align with organisational goals.
Overview
24
24
years of professional experience
Work history
Public relations coordinator
Ministry Of Interior
AJMAN, UAE
2001.10 - Current
- Collaborated with marketing team on integrated campaigns, maximising reach across all channels.
- Built strong relationships with influencers for endorsement opportunities.
- Implemented social media strategies, boosting online presence.
- Developed media relationships for increased brand visibility.
- Liaised closely with external agencies for coordinated messaging during joint promotional activities.
- Monitored industry trends to keep PR strategies current and effective.
- Prepared detailed reports on PR activities, demonstrating effectiveness of communication efforts.
- Streamlined internal communications, ensuring team alignment on key messages.
- Managed crisis communications to mitigate potential damage to company reputation.
- Achieved positive public perception with well-crafted press releases.
- Engaged in proactive reputation management through regular monitoring of media sentiment.
- Facilitated media training sessions to prepare company spokespeople for interviews.
Education
Bachelor's degree - Public Relations and Advertising
City University Ajman
UAE 10/2016 - 01/2021
Skills
- Media relations acumen
- Public speaking confidence
- Social media marketing
- Press ad dispatch
- Publicity activations
- Event coordination
- Client meeting coordination
- Project management tools
- Client relations
- Media release coordination
- Event planning
- Internal communications
- Media release development
- Event planning and execution
- Corporate communications
- Communications
- Organising events
- Media networking
Languages
English
Intermediate
Affiliations
- Horse Racing, F1, Tennis, Golf, Football
Timeline
Public relations coordinator
Ministry Of Interior
2001.10 - Current
Bachelor's degree - Public Relations and Advertising
City University Ajman
10/2016 - 01/2021