Maaz Hayat

A highly skilled Business Intelligence & Insights Analyst with over 10 years of experience in data analysis, business intelligence, and strategic decision-making. Proven track record of utilizing data tools and advanced analytics platforms to deliver actionable insights that drive business growth and optimize performance. Adept at creating compelling BI dashboards and data visualizations using tools like Power BI and Tableau to solve complex business challenges, enhance customer experiences, and maximize ROI. With extensive experience in market analysis, consumer insights, and competitive intelligence, I have consistently provided data-driven recommendations that influence strategic direction across various industries. Passionate about leveraging data for business transformation, I possess a strong bias for action and the ability to lead projects from ideation to execution. My analytical mindset, combined with a hands-on approach to automation and dashboard creation, enables me to bridge opportunity gaps and deliver measurable value. I am seeking to contribute my skills to a forward-thinking organization, where I can continue to drive impactful insights and support data-driven decision-making at all levels of the business. Results-driven, ambitious and competitive business leader focused on transformative leadership and continuous improvement to drive growth and maximise profits. Tenacious executive ready to take on challenging role, meet goals and surpass expectations.

• Digital Consultant and Manager Performance Analytics, HSBC Global and United Kingdom, Developed automated BI dashboards using Power BI and Adobe Analytics to provide actionable insights into product performance for Current Accounts, Savings, and Credit Cards, leading to optimized decision-making and improved customer engagement. Collaborated with cross-functional teams to implement Tealium Customer Data Platform for creating actionable customer profiles, driving data-driven product innovation and improving personalization strategies. Successfully shaped and implemented a cross functional working groups for Current Accounts, Savings and Credit Cards to drive and enable digital and innovative change resulting in the achievement of digital sales.
• Strategic Planning Manager and Relationship Manager, Leveraged data analytics to streamline resource planning and implement system upgrades (UIS to ClaimCenter), resulting in a £1.2M annual savings and improved operational efficiency across motor claims. Utilized competitive intelligence and data insights to transform Credit Hire claims processes, enhancing customer experience and reducing claim processing time. Achieved 25 FTE saving across household claims through system upgrades and review of current processes and workflows in-placed within household claims highlighting the inconsistencies and inefficiencies throughout the claim lifecycle. Consistently maintained the forecast variance for the household claims within agreed forecast variance of -/+ 5%.
• Marketing Analyst (Digital, Direct Marketing and TV advertising), Managed to maintain the monthly enquiry volume with marketing budget slash down by 18%. It was achieved through revised budget allocations, optimised paid search and banner advertising campaigns, user journey analysis. Improved website conversion by 1.8% through customer journey analysis, A/B testing, revised CTAs (call to actions) and through addressing customer objections. Improved enquiry to consultation, consultation to treatment conversion rates by 1.7% and 3.2% respectively through customer profiling and segmentation. Accessed and advised on opening of new consulting room locations to improve enquiry to consultation conversion rates.