Madiha Fathi
Store Manager
Dubai
Summary
Dynamic and results-oriented professional with a strong focus on sales and customer-centric strategies. Demonstrates exceptional leadership and team player qualities, driving success in high jewellery and watch expertise. Committed to leveraging skills to achieve organisational goals and enhance client satisfaction.
Overview
14
14
years of professional experience
2009
2009
years of post-secondary education
1
1
Certification
Work history
Store Manager
Max Mara
Dubai
04.2025 - 12.2025
- Lead overall boutique operations, ensuring excellence in sales performance, customer experience, and brand standards
- Drive monthly and annual sales targets, achieving consistent commercial growth
- Recruit, train, coach, and motivate a high-performing team to maximize productivity and engagement
- Manage daily operations including scheduling, opening/closing procedures, cash handling, and stock control
- Develop and maintain strong relationships with VIC through personalized service
- Strengthen the boutique’s reputation by fostering long-term client loyalty and retention
- Oversee visual merchandising to ensure full compliance with Max Mara brand guidelines
- Analyze KPIs, sales reports, and action plans to optimize profitability
- Collaborate with head office and mall management on commercial and operational initiative
Flag Ship Boutique manager
Mouawad
Dubai
07.2024 - 05.2025
- Drive sales to meet or exceed store targets
- Build and maintain strong customer relationships, ensuring a luxury experience
- Handle VIP clients, fostering loyalty and repeat business
- Resolve any customer concerns or issues to ensure satisfaction and uphold the brand’s reputation
- Recruit, train, and motivate staff to deliver excellent service
- Monitor staff performance and provide regular feedback, coaching, and development opportunities
- Conduct team meetings to align on goals and review performance
- Schedule staff shifts, ensuring optimal coverage and a positive work environment
- Oversee daily store operations, including opening and closing procedures
- Ensure that the store maintains brand standards in visual merchandising, cleanliness, and organization
- Monitor inventory levels and work with procurement to replenish stock as needed
- Conduct regular inventory checks and address any discrepancies
- Prepare and review sales reports, budgets, and forecasts
- Ensure accurate financial records, such as cash handling, banking, and daily reconciliation
- Implement cost-control measures and monitor expenses to meet budget goals
- Plan and execute in-store events, and outside the boutique including international event
- Collaborate with marketing teams to enhance store visibility and customer engagement
- Leverage social media or local partnerships to attract new customers
- Ensure all staff adhere to store policies, security protocols, and safety regulations
- Conduct training on loss prevention and monitor for any suspicious activity
- Work closely with security teams and report any incidents promptly
Private Client Ambassador
Louis Vuitton
Dubai
01.2024 - 07.2024
- Proactively create product edits for high-end clients, tailoring selections to their personal style, preferences, and lifestyle needs
- Educate and train the team on high-end product categories to enhance their product knowledge and sales techniques
- Manage and conduct appointments offering special treatments for VIP clients, including celebrities and royal family members
- Develop and maintain a client book of actively engaged Very Important Clients (VICs)
- Foster strong relationships through digital communication and personalized outreach to drive customer growth and retention
- Organize boutique activations specifically for high-end categories such as Watches and Jewelry (W&J)
- Achieve and surpass individual sales goals and departmental Key Performance Indicators (KPIs)
- Serve as a fashion innovator with a self-driven passion for discovering new trends and maintaining extensive knowledge of the luxury fashion industry
- Actively engage with new and existing clients to promote the Private Salon and introduce our exclusive services
- Respond efficiently to customer inquiries and needs, offering personalized services such as home viewings and private consultations
- Participate in yearly international events including Cheval Blanc, Saint Tropez, and Courchevel
- Uphold the role of a business owner and act as a positive ambassador for the Louis Vuitton brand
VIP Ambassador
Piaget
Dubai
09.2015 - 11.2023
- Enhanced the client experience by developing the Piaget new concept sunrise conversation
- Handling VIP and Royal Families of the Middle East by providing them prestigious treatment
- Closing and helping my team
- Manage and motivate the team to drive business create a positive and harmonious work environment
- Set individual High Jewelry target yearly to each sales team member and train them to tailor individual action plans
- Assist in creating memorable experience and make them part of Piaget society
- Worked pro-actively and on CRM and combined with our 3 Boutiques in the UAE and come up with monthly action plans
- Helping the PR team-partnerships outside the boutique (luxury hotels, manufacturers etc.) Secured deals with VIP clients and implemented bespoke follow-up
Senior Sales Associate
Hermès
Dubai
11.2013 - 09.2015
- Being the Top five sales of the Middle East with a high contribution
- Cross-selling between the different departments from leather goods, ready to wear to watches and fine jewelry
- Efficient in customer relationship management and after sales operations
- Achieve objectives: mystery shopper assessment (98%), financial budget
Senior Sales Associate
Elie Saab
Dubai
10.2011 - 09.2012
- Responsible for VIP clientele in Dubai Mall boutique
- In charge of merchandising and display rules
- During this two year, I had the chance to Dress many Arabic and international Celebrities and Royal Families
- Offers great support to Marketing team mainly in Events
Education
Bachelor - Science
Lycée Imam Malik
Casablanca, MaroccoSkills
- Team player
- Leadership
- Sales driven
- Customer-centric
- High jewelry specialist
- Watch expert
Certification
- FHH CERTIFICATION – WATCH EXPERT
LANGUAGES
Arabic
Master or proficient
C2
English
Advanced
C1
French
Master or proficient
C2
PERSONAL INFORMATION
Nationality: French
Timeline
Store Manager
Max Mara
04.2025 - 12.2025
Flag Ship Boutique manager
Mouawad
07.2024 - 05.2025
Private Client Ambassador
Louis Vuitton
01.2024 - 07.2024
VIP Ambassador
Piaget
09.2015 - 11.2023
Senior Sales Associate
Hermès
11.2013 - 09.2015
Senior Sales Associate
Elie Saab
10.2011 - 09.2012
Bachelor - Science
Lycée Imam Malik