Madiha Naz
Dubai
Summary
A trendsetter in the Middle East and Southeast Asian esports industry, Madiha is a media and communications graduate who successfully worked with the highest profile agencies and events in the Middle East to gain significant experience in the industry of esports and public relations through working with clients, media, sponsors, partners, and the public. Having both athlete and business experience, Madiha has an edge when it comes to the esports industry.
Overview
5
5
years of professional experience
Work History
Esports Athlete
Galaxy Racer/Nigma Galaxy
02.2020 - Current
- Initiated the idea of starting the world's first all middle eastern female team to compete in the world's largest female dedicated tournament Girl Gamer (World's Edition)
- Team Captain
- Ensured all team mates were performing to level and handled the teams weekly training schedule.
- Followed instructions from coaches to execute consistent and effective results.
- Determined areas in need of improvement and optimized strategies to strengthen performance.
- Demonstrated strong leadership and communication skills, effectively motivating and encouraging peers.
Relationship Agent
Division
05.2022 - 11.2022
- Enhanced gamer satisfaction by promptly addressing inquiries and providing accurate information on products and services.
- Onboarded 1,000 gamers in 60 days onto the platform through personal meetings, campaigns, ambassador programs and marketing.
- I was responsible of communicating what Division will be providing to the gaming community in the MENA region initially.
- Handled and promptly resolved gamer complaints to maintain professional relationships.
- Ensured all the marketing/social media campaigns were catered to the gaming community with the help of my player background.
- Demonstrated a high level of initiative and creativity while tackling difficult tasks.
- Acted as a team leader in group projects, delegating tasks and providing feedback.
Marketing and Public Relations Executive
Galaxy Racer Esports
02.2020 - 02.2022
- Leading all social media strategy for the company to increase engagement and brand awareness
- Managing a team of graphic designers and illustrators in creating visual content, blog posts, and rebranding old logo's
- Developing strategy for the accounts through analyzing reports and reviewing KPI's
- Developing and monitoring campaigns and competitions for the company, relaying key information online
- Leading the production of monthly social media calendars
- Ensuring a strong media list, building relationships with UAE and international media, writing press releases, and building a strong media kit, as well as ensuring successful media coverage of events
- Spokesperson for the organization in interviews, media coverage and press related activities.
- Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
Public Relations Executive
Emirates Environmental Group
05.2019 - 08.2019
- Reported on press coverage recaps to determine areas for improvement
- Managed editorial calendars and rescheduled PR events and meetings
- Ensured the 20-page monthly newsletter included all important up to date news for our subscribers and readers
- Ensured monthly interviews on print and digital media outlets
- Strategically planned out creative ideas to build social media following and deliver more content to followers.
Education
Bachelor's of Communications - Journalism & Public Relations
Murdoch University
Dubai, Dubai01.2019
High School Diploma -
Nibras International School
Dubai, Dubai05.2015
Skills
- Professional writing abilities
- Excellent communication skills
- Expert in Microsoft Office
- Press release writing & developing media kits
- Building relationships with clients, media, sponsors, and the public
- Reputation management
- PR strategy development
- Media Relations
- Decision-Making
- Relationship Building
Accomplishments
Forbes 30 Under 30
I was listed on the Forbes 30 Under 30 list in 2022 for my role in the MENA esports industry, making me the first esports selection to ever happen in the region.
UAE Golden Visa
I was nominated to receive the UAE golden visa for my role in the esports industry in the country.
Speaker
Attended multiple speaking engagements and public appearances such as Nxt Wrld Forum in Riyadh, MENA gaming summit, STEP, Digital Gaming conference by ITP, and many more.
Timeline
Relationship Agent
Division
05.2022 - 11.2022
Esports Athlete
Galaxy Racer/Nigma Galaxy
02.2020 - Current
Marketing and Public Relations Executive
Galaxy Racer Esports
02.2020 - 02.2022
Public Relations Executive
Emirates Environmental Group
05.2019 - 08.2019
Bachelor's of Communications - Journalism & Public Relations
Murdoch University
High School Diploma -
Nibras International School
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