Madiha Rizvi
Dubai
Summary
Dynamic Content Marketing Executive recognized for enhancing audience engagement and brand growth through innovative digital campaigns and SEO-focused content strategies. Proven ability to create and manage high-performing content across various industries, leveraging data-driven insights to optimize performance and drive measurable results.
Overview
9
9
years of professional experience
Work History
Content Marketing Executive
Lalamove
Dubai
05.2025 - Current
- Managed monthly blogs, push notifications, email, and paid ad campaigns linked to UAE events and delivery use cases, enhancing audience engagement.
- Own SEO content strategy across landing pages using a keyword cannibalization framework, with each page owning a distinct primary keyword.
- Compiled and presented monthly performance reports to management, analyzing content, campaigns, and social channels for strategic insights.
- Oversaw relationships with content agencies, defining requirements and reviewing outputs to ensure alignment with brand guidelines.
- Ghostwrite LinkedIn content and media commentary for the Managing Director, and write press releases for company milestones.
- Cross-collaborate with DOPs and Sales teams to scope and deliver content requirements.
- Plan and coordinate brand shoots end-to-end, working with production teams, influencer agencies, and individual influencers to ensure on-time, on-brand delivery.
Content Strategist/Podcaster
ISD Dubai Sports City
Dubai
08.2024 - Current
- Produced and hosted a podcast that featured Gabriel Rojas, a Spanish coach at ISD, to share insights on coaching and sports.
- Created SEO-optimized articles and compelling social media posts to enhance engagement.
- Wrote and edited website content, blogs, landing pages, and PR announcements for ISD Dubai Sports City, its academies (Football, Tennis, Table Tennis, and Padel), and F&B brands (The Garden by Kickers, Kickers Sports Bar, Kickers Cafe, and Theo's Meal Plans).
- Produced video scripts and promotional content that increased social media reach and audience interaction.
- Wrote press releases and announcements for major sporting events, including the International Senior Padel Tour, FC Futures & EA Sports Partnership, and FIP Padel Tournament.
- Managed marketing campaigns for ISD academies, enhancing brand visibility and engagement.
- Hosted the Dubai Corporate Games, managing event communication and engagement.
Content Marketing Specialist
NeverStop Media
Dubai
10.2023 - 07.2024
- Craft compelling landing pages and engaging blogs to drive traffic and enhance user engagement across diverse niches, including online casinos, luxury watches, private jets, yacht rentals, and interior design.
- Utilize advanced SEO practices and cutting-edge tools such as Ahrefs, Google Trends, Google Keyword Planner, SEMrush, and Mangools for meticulous keyword research.
- Using effective SEO strategies, such as the KGR method to find long-tail keywords for website visibility and traffic.
- Uploaded website content on WordPress, ensuring formatting and SEO compliance while conducting competitive analysis to identify ranking opportunities on Google SERPs.
- Created topical maps and content strategy for 10+ PBN blogs and main sites, sourced high-quality backlinks, negotiated prices, and posted guest posts.
Senior Content Marketing Specialist
Logicose
Karachi
01.2019 - 09.2023
- Conducted keyword research using Semrush, Keywords Everywhere, Google Keyword Planner, and Ubersuggest to inform content strategy.
- Implemented SEO techniques with YoastSEO to enhance visibility and drive traffic for articles, blogs, and press releases.
- Created weekly content calendars for clients by analyzing market trends, exploring community engagement platforms, and utilizing social media insights.
- Developed engaging content for multiple brands in different niches, including health, skincare, finance, plumbing, pets, mental health, and more, by researching, arranging, and editing blogs, articles, PRs, guest posts, and web copies.
- Ranked 50+ blog posts on Google SERPs for clients in different industries.
Senior Content Writer
Goto.com
Karachi
01.2018 - 12.2019
- Led and trained team of three writers to create engaging, error-free content for in-house brand Goto.
- Wrote product descriptions, on-page and off-page blogs, guest posts, and ad copies for the Goto e-commerce store.
- Collaborated with digital marketing team to develop targeted campaigns that enhanced e-commerce sales during key holidays, including Independence Day and Mother's Day.
- Created product descriptions, on-page and off-page blogs, guest posts, and ad copies for Goto e-commerce store.
- Attained hands-on expertise in Google Analytics by reading reports to assess the latest trends.
Education
Bachelors - Applied Physics
NED University
01-2017
Skills
- SEO Strategy
- SEO for Blogs/Articles
- Keyword Research
- Backlinks
- Site Audit
- Content strategy
- Content planning
- Content Calendar
- Social Media Strategy
- Social Media Content Creation
- Social Media Copywriting
- Scheduling/Posting Content
- WordPress/Elementor
- Editing & Proofreading
- Marketing Data Analysis
- Understanding Customer/Reader Psychology
- Digital marketing
- Pitch Decks
- Press releases
- Marketing materials
- Audio Content Creation
Languages
- English
- Urdu
Personal Information
Date of Birth: 12/08/95
Driving License - Status
Yes - UAE
Timeline
Content Marketing Executive
Lalamove
05.2025 - Current
Content Strategist/Podcaster
ISD Dubai Sports City
08.2024 - Current
Content Marketing Specialist
NeverStop Media
10.2023 - 07.2024
Senior Content Marketing Specialist
Logicose
01.2019 - 09.2023
Senior Content Writer
Goto.com
01.2018 - 12.2019
Bachelors - Applied Physics
NED University