Summary
Overview
Work history
Education
Skills
Additional Information
Languages
Timeline
Generic

MAHA ALRAIS

Dubai,,UAE

Summary

Digital communication expert with a strong background in content strategy and campaign management. Skilled at driving results through data-driven insights and cross-team collaboration. Experienced in aligning strategies with business goals, and enhancing user engagement and brand growth. Proficient in event management, using emerging technologies, and delivering measurable outcomes.

Overview

6
6
years of professional experience
5
5
years of post-secondary education

Work history

Marketing Officer

DP World
Dubai, UAE
09.2021 - Current
  • Planned and executed integrated marketing strategies across CRM, social media, and web to boost engagement, conversions, and program participation.
  • Wrote and developed content for websites, social media, newsletters, and campaigns, ensuring brand consistency and audience relevance.
  • Led go-to-market strategies for new initiatives and global events, managing launch planning, audience segmentation, and promotional rollouts.
  • Managed CRM campaigns through push notifications, emailers, and WhatsApp, driving member engagement and retention.
  • Designed visuals and marketing assets for events, digital campaigns, and creative activations to enhance brand visibility.
  • Ran and optimized paid media campaigns (Google Ads, Facebook Ads), improving CTR and ROI through data-driven adjustments.
  • Collaborated with PR, IT, and Customer Experience teams to ensure cohesive messaging and seamless campaign execution.
  • Optimized website content and UX to increase organic traffic, user engagement, and overall platform performance.

Admin Officer

Zayed University
Dubai
10.2020 - 08.2021
  • Processed payment requests for PR research.
  • Analyzed data for a new Master's program plan.
  • Organized and reported data using Excel.
  • Presented findings and ideas in weekly meetings.
  • Handled daily admin tasks, including file organization and report writing.
  • Developed a complete social media plan for the department.
  • Managed phone calls and emails for the management team.
  • Compiled information for business progress reports.
  • Took and distributed meeting minutes.

Marketing Officer Trainee

Dubai Future Foundation
Dubai, UAE
01.2019 - 03.2019
  • Wrote summaries for Academy booklets.
  • Designed marketing materials (brochures, banners, social media posts).
  • Boosted engagement with social media campaigns and graphics.
  • Managed Dubai Future Academy's social media, creating content and tracking results.
  • Developed social media strategies aligned with business goals.
  • Responded to queries and managed reviews.
  • Translated web content for accuracy.
  • Streamlined team operations at the World Government Summit 2019.

Education

Bachelor in Communication and Media Sciences - Integrated Strategic Communications

Zayed University
Dubai
08.2014 - 05.2019

Skills

  • Microsoft Office: Advanced in Word, PowerPoint, Excel
  • Design & Graphics: Skilled in Adobe Illustrator, Photoshop
  • Campaign Development: Experienced in multi-channel marketing campaigns
  • Social Media Management: Expertise in growing and managing accounts
  • Video & Content Creation: Proficient in iMovie and digital content
  • Creative Thinking: Innovative problem solver
  • Time & Project Management: Strong organizational skills
  • Communication & Writing: Excellent written and verbal skills
  • Team Collaboration & Strategy: Experienced in marketing strategy and promotions
  • Mobile Marketing Strategies: Skilled in Push, WhatsApp & SMS campaigns

Additional Information

  • Global Education Programme Volunteer, GEMS Wellington International School - November 2024: Educated students on logistics and provided insights into the DP World Educational platform, supporting session setup, facilitating interactive discussions, and ensuring an impactful learning experience.
  • Youth Hub Volunteer, Emirates Towers – February 2020: Assisted in organizing events and activities, engaged with participants, and provided operational support to ensure a seamless event experience.
  • General Directorate of Residency and Foreigners Affairs Volunteer, Dubai – September 2019: Supported data collection and system entry, ensuring accurate records during high-profile events.
  • Knowledge Summit Volunteer, Dubai – December 2018: Assisted in guiding attendees, managing session organization based on seating arrangements, and ensuring a smooth experience for participants by providing support throughout the event.

Languages

Arabic, English
Native language

Timeline

Marketing Officer

DP World
09.2021 - Current

Admin Officer

Zayed University
10.2020 - 08.2021

Marketing Officer Trainee

Dubai Future Foundation
01.2019 - 03.2019

Bachelor in Communication and Media Sciences - Integrated Strategic Communications

Zayed University
08.2014 - 05.2019

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MAHA ALRAIS