Mahak Mannan
Dubai,United Arab Emirates
Summary
Content & Communications Manager with experience in content management, marketing communications, social media management, journalism, CRM, project management and public relations . I have lived in the UAE for over three decades with a strong understanding of the region's media and content industry.
Overview
13
13
years of professional experience
Work history
Content Manager
Dubai Department of Economy and Tourism
Dubai, United Arab Emirates
07.2019 - Current
- Responsible for reviewing, editing and publishing content on Dubai Calendar's digital platforms, including website, mobile app, EDMs, promotional media and more.
- Work with multiple stakeholders and external clients to ensure a streamlined workflow.
- Ensure digital content aligns with social and communications strategy within tight deadlines.
- Manage content translations and publishing in multiple languages.
- Collaborate with the SEO team and google analytics to enhance content and increase the website's visibility.
- Work closely with the UX/UI team to build digital features, including A/B testing to understand and develop better user experiences.
- Strong understanding of content management systems including Sitecore9.
Editor
BNC Publishing & ITP Media
Dubai, United Arab Emirates
01.2018 - 07.2019
- Responsible for the complete editorial plan of the magazine and online channels while also conducting interviews, writing features and curating commercial content.
- Managed print, website and social media for two brands, and also launched a new title.
- Built the digital strategy for titles which included Hotel & Catering News ME, Hotel Design & Build and Hotelier ME.
- Organised multiple conferences and award ceremonies - curating the agenda and moderating the event.
Public Relations Manager
Le Méridien Dubai Hotel & Conference Centre
Dubai, United Arab Emirates
04.2017 - 01.2018
- Responsible for conceptualising, building and delivering all PR campaigns for the property.
- Managed 14 social media accounts and websites for the hotel's restaurants and wellness services along with agency deliverables.
National Reporter (Freelance)
The National
Abu Dhabi, United Arab Emirates
01.2017 - 12.2017
- Covered local and international news.
- Conducted high-profile interviews and regularly contributed to front page stories.
- Worked on a range of beats including aviation, sports, business, education, entertainment, lifestyle, environment and health.
News and Features Reporter
7DAYS
Abu Dhabi, United Arab Emirates
06.2014 - 01.2017
- Covered national news for the Abu Dhabi desk.
- Responsible for coming up with story ideas, chasing breaking news, building sources, attending events and investigating stories.
- Managed live event coverage on social media and produced video content.
Digital Reporter
Sports360
Abu Dhabi & Dubai, United Arab Emirates
05.2013 - 06.2014
- Secured and conducted exclusive interviews for the title.
- Kept the website up-to-date with the latest news from the world of sports and curated the calendar of events from across the globe.
- Attended international events and reported live on social media.
Public Relations Executive
Iris Public Relations
Dubai, United Arab Emirates
04.2012 - 05.2013
- Managed multiple clients like Panasonic, BenQ and Pure Gold.
- Wrote press releases and speeches, built media relationships, conducted media monitoring and provided onsite PR support at events.
- Arranged and managed interviews for clients.
Education
High School -
St. Joseph's School
Bachelor of Arts - Journalism & Communication
Manipal Institute of Communication (MIC)
Skills
- Content Management & Strategy
- Social Media
- Project Management
- Public Relations
- SEO
- Communications
- Problem Solving
- A/B testing
Languages
English
Native
Timeline
Content Manager
Dubai Department of Economy and Tourism
07.2019 - Current
Editor
BNC Publishing & ITP Media
01.2018 - 07.2019
Public Relations Manager
Le Méridien Dubai Hotel & Conference Centre
04.2017 - 01.2018
National Reporter (Freelance)
The National
01.2017 - 12.2017
News and Features Reporter
7DAYS
06.2014 - 01.2017
Digital Reporter
Sports360
05.2013 - 06.2014
Public Relations Executive
Iris Public Relations
04.2012 - 05.2013
High School -
St. Joseph's School
Bachelor of Arts - Journalism & Communication
Manipal Institute of Communication (MIC)
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