MAHENDRA VADDELLA
Dubai
Summary
11 years of robust experience in Salesforce CRM, I currently serve as a Product & Delivery Manager at DAMAC, where I lead cross-functional teams to deliver scalable and high-impact Salesforce solutions. My background includes key leadership roles such as Senior Swarm Lead and QB Manager for a prestigious Salesforce Signature account.
Previously, I served as a Tech Lead and Business Analyst for Telstra,Bayer& Uniliver during my tenure at Infosys & Capgemeni, where I led agile teams and managed complex stakeholder requirements. My expertise spans project management, agile methodologies, and business analysis, backed by strong analytical and strategic planning skills.
I am passionate about driving successful project outcomes, ensuring stakeholder satisfaction, and delivering exceptional business value through innovative Salesforce implementations.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Project Delivery Manager
DAMAC
Dubai
11.2023 - Current
- Leading project Release & Delivery for DAMAC's Salesforce ecosystem, overseeing Sales and CRM teams to ensure alignment with business goals.
- Facilitating collaboration between business stakeholders and development teams to define delivery and release roadmaps for new features.
- Actively involved in gathering system requirements from stakeholders to prioritize product features and drive development decisions.
- Collaborated with cross-functional teams, including engineering, design, and QA, to deliver high-quality Salesforce solutions.
- Managed product release cycles: overseeing feature prioritization, scheduling, and coordination with development teams.
- Conducted market research and competitive analysis to identify industry trends, customer preferences, and product differentiation opportunities.
- Managing a vendor team for the implementation of Salesforce Marketing Cloud (SFMC).
- Working closely on SFMC, MCI (Marketing Cloud Intelligence), and MCP (Marketing Cloud Personalization) requirements.
- Strong domain expertise in Real Estate, particularly in Marketing, Telesales, Sales, and CRM functions.
- Proposed and implemented AI and GPT-powered features to enhance DAMAC's internal systems.
- Suggested and integrated WeChat functionality using Charket to support DAMAC China operations.
- Implemented advanced digital engagement features for Salesforce Service Cloud, including enhanced WhatsApp and business messaging capabilities.
Sr. Swarm Lead & SME
Salesforce Signature
Hyderabad
10.2018 - 11.2023
- Worked as Sr. Swarm Lead & SME for Salesforce Signature from Oct 2018 to Nov 2023.
- Salesforce Sig Support Exp : Salesforce Signature Successes Team
- Roles and Responsibilities:
- Good exposure on all salesforce internal tools to debug the issues for the customers.
- Strong understanding of salesforce infrastructure and data model
- Review the team aged cases and escalations and share the identified gaps with team members
- Review the Team KPI’s and Individual KPI and set the expectations in weekly team meetings.
- Worked on customer reactive cases to assist their issue and resolve.
- Worked with Customer side TAM’s and CSM’s to set the customer expectations.
- Debug and find the route cause for Concurrent Apex errors, CPU Time out errors, Rowlock, Bulk data load issues, Org performance, Connection pool issues, DB CPU usage, Resolve Deployment issues and all other Core issues .
Salesforce Technical Lead
Infosys
08.2017 - 10.2018
- Worked as Salesforce Technical Lead for Infosys from Aug 2017 to Oct 2018.
- Project#1: Telstra SFO
- Title : “Telstra B2B”
- Client : Telstra
- Description: Telstra Corporation Ltd. (known as Telstra) is an Australian telecommunications and media company which builds and operates telecommunications networks and markets voice, mobile, internet access, pay television and other entertainment products and services. Telstra is Australia's largest telecommunications company. For this business we are developing end to end system for sales and marketing process in salesforce.com.
- Roles and Responsibilities:
- Worked as Scrum master and Business Analyst roles
- Managed the sprint ceremonies with agile process
- Delivered the sprints with T-Shaped team, considering and resolving a retrospect actions
- Participate/Collaborate with the business team to prioritize the requirements.
- Manage Requirement Backlog (Develop & maintain) of the assigned scrum team.
- Prioritize Epics/Features for application development. Break down Epics/Features into multiple user stories and work with the development team (In sprints) to ensure the application deadlines on track.
- Proven experience in documenting the Requirements & reviewing the acceptance criteria of User Stories, Use Cases, Test Cases, Business Requirement Documents (BRD), Functional Requirement Documents (FRD), Activity and Sequence Diagrams and track Requirements using Dashboards, Program Board in JIRA.
- Groom features with dev team in Sprint Grooming and clarify the questions raised & help them in estimation.
- Manage ongoing communications between business and scrum teams and other business stakeholders(SOS)
- Participate in the sprint review and retrospective meetings to discuss development risks, perform analysis and recommend mitigation.
- Perform functional and regression testing, including user acceptance (UAT)
- Track application functionality and performance, as required by regulatory standards, to ensure that it meets market needs.
- Demonstrate the application functionality to the business team/other stakeholders.
- Work closely with project stakeholders, SMEs, to understand, analyze, document, validate, and review the change requests with enhancements to the existing application.
Sr. Salesforce Consultant
Capgemini
Bangulure
10.2014 - 08.2017
- Worked as Sr. Salesforce Consultant for Capgemini from Oct 2014 to Aug 2017.
- Project#2: BCS- NUNHEMS
- Title : “BCS- Nunhem”
- Client : Bayer
- Description: Bayer is one of the world’s leading innovative crop science companies in the areas of seeds, crop protection and non-agricultural pest control. It’s specialized in seed business unit. For this business we are developing end to end system for sales process in salesforce.com.
- Roles and Responsibilities:
- Worked as Tech Lead and Solution Designer roles
- Requirements gathering from business analyst and providing analyses and effort estimation on User stories and elaborated with team members.
- Design solution for user stories and developing with in estimated time into a best way.
- Developed the community builders for Sales user and sales manager app usage.
- Working with DevOpps process to automate the build and release by using GIT, bit Bucket, Bamboo.
- Implemented security and sharing rules at object, field, and record level for different users at different levels of organization. Also created various profiles and configured the permissions based on the organizational hierarchy.
- Creating Workflow Rules, Tasks, Email Alerts and Components to suit to the needs of the application.
- Customized different page layouts and assigned them for different profile users.
- Involved in Unit Testing, Test Coverage for Triggers and Controller classes.
- Developed Apex classes, Apex Triggers for various functional needs in the application.
- Used SOQL & SOSL with consideration to Governor Limits for data manipulation needs of the application using platform database objects.
Education
Master of Science - IT
SRM University
Chennai05.2014
Skills
- Over 11 years of extensive experience working with Salesforce CRM across multiple clouds and domains
- Currently serving as a Product & Delivery Manager at DAMAC, Dubai, managing end-to-end product delivery and collaboration between business and development teams
- Developed and communicated clear product vision, strategy, and roadmap in alignment with business goals and customer expectations
- Experienced across all phases of the Software Development Life Cycle (SDLC) in Agile environments, including requirements gathering, analysis, estimation, design, development, testing, deployment, and hypercare support
- Acted as a Business Analyst, working closely with business teams and stakeholders to gather and prioritize requirements
- Managed and maintained requirement backlogs for assigned scrum teams; prioritized Epics and Features, broke them into actionable user stories, and ensured timely delivery during sprints
- Adept in documentation: Business Requirements Documents (BRD), Functional Requirements Documents (FRD), Use Cases, Test Cases, Activity and Sequence Diagrams, and User Stories with acceptance criteria
- Hands-on experience using JIRA, Program Boards, and dashboards to track and manage project progress
- Worked as a Solution Designer & Tech Lead, creating detailed user stories, process flows, algorithms, and step-by-step functional specifications
- Experience with DevOps processes, using COPADO, Git, Bitbucket, GitHub, and Azure DevOps for CI/CD and continuous integration workflows
- Proficient in Apex development – creating Apex classes, triggers, and custom logic for Salesforce applications
- Strong functional knowledge and implementation experience across multiple Salesforce clouds:
Sales Cloud – Lead, Campaign, and Opportunity Management
Service Cloud – Case and Entitlement Management, Live Agent, Omni-Channel, and Chatbot integration
Health Cloud, Financial Services Cloud, and Analytics Cloud (Einstein) – including work on datasets, lenses, dashboards, and dataflows - Implemented Single Sign-On (SSO) solutions – both Federated and Delegated – and Multi-Factor Authentication (MFA)
- Extensive understanding of the Salesforce data model, including custom objects, junction objects, and relationships
- Skilled in Salesforce automation tools like Flows and Process Builder for optimizing business processes
- Hands-on experience with Salesforce Digital Engagement features such as enhanced WhatsApp messaging, chat, and live messaging
- Worked with REST API integrations to connect Salesforce with external systems
- Familiar with tools like ADO, HPSM, BMC Remedy, and Salesforce Tracker for issue and ticket management
Certification
- Salesforce.com Certified Force.com Developer (DEV 401).
- Salesforce Certified Administrator (ADM201).
- Salesforce Certified Service cloud consultant.
- Salesforce Certified PD1 & PD2.
- Salesforce Certified App builder.
- Salesforce Sharing and visibility Certified.
- Salesforce Data Architect Certified.
- Salesforce Certified Application Architect.
- Salesforce Certified Business Analyst.
- Salesforce Einstein discovery Certified.
- Salesforce Certified Data cloud
- Salesforce Certified Marketing cloud Specialist
- Salesforce Certified Marketing cloud email Specialist
- Salesforce Certified AI Associate and Specialist
- 4 Star Ranger
- EMC Certified cloud expert (EMC010).
Timeline
Project Delivery Manager
DAMAC
11.2023 - Current
Sr. Swarm Lead & SME
Salesforce Signature
10.2018 - 11.2023
Salesforce Technical Lead
Infosys
08.2017 - 10.2018
Sr. Salesforce Consultant
Capgemini
10.2014 - 08.2017
Master of Science - IT
SRM University
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