Mahmoud Abdelrazik Mohamed Youness

Sales Acceleration & Market Development Marketing & Launch Ownership Team & Capability Management

Leadership & Strategy

• Led the GI and IP Business Units across the META region, steering strategic direction, annual planning, and long‑term portfolio growth in collaboration with regional and EMEA leadership.
• Drove P&L ownership, setting financial targets, optimizing resource allocation, and maximizing profitability across indirect channel markets.
• Guided regional portfolio strategy across Gastroenterology and Infection Prevention, harmonizing offerings, identifying synergies, and driving cross‑BU strategic initiatives.

Sales Acceleration & Market Development

• Standardize forecasting, opportunity management, and market development activities in collaboration with RSMs.
• supporting countries in major tenders, strategic deals, and market development programs to expand GI and IP penetration.
• Distributors : Lead quarterly and annual business reviews with key partners, driving performance optimization, funnel accuracy, and strategic recovery plans when needed.
• Stakeholder ,KOLs and societies Engagement
• Directed regional product launches for GI and IP portfolios, ensuring cross‑functional alignment, distributor readiness, and successful execution across multiple countries.
• Collaborated with EMEA team to localize global strategy into actionable META plans, ensuring strong positioning and competitive differentiation.

Team & Capability Management

• Strengthened team performance through structured coaching, capability mapping, and talent development, elevating regional expertise in GI, EUS and IP technologies.
• Established a high‑performance culture focused on accountability, strategic planning, and execution excellence.
• Operational Excellence

• Lead the regional GI portfolio strategy across the Middle East, Turkey & Africa, driving product positioning, revenue growth, and market expansion through indirect distributor networks.
• Managed and developed distributor capabilities through structured training, sales enablement, clinical education, and business reviews, ensuring alignment with Olympus GI business priorities.
• Executed regional product launches, and managing campaigns, KOL engagement, and advanced clinical workshops to accelerate adoption.
• Drove market intelligence and competitive analysis, identifying growth opportunities and guiding strategic decisions across diverse healthcare markets and clusters (GCC, KSA, SA, NA, WA, EA, L&T &OM).
• Collaborated cross‑functionally with Support functions, ensuring compliant and efficient product flow, pricing, and tender support.
• Supported Prof-ED programs and advanced GI procedure development through KOL partnerships and hands‑on training events.
• Strengthened distributor execution by delivering commercial excellence programs, improving funnel management, opportunity tracking, and sales performance in collaboration with RSMs

• Led the Surgical Workplaces (SWP) portfolio across the MENEA region through distributors, driving strategy, product positioning, and regional market expansion.
• Managed and supported a wide distributor network, enhancing technical and commercial capability through structured training, field visits, and regular performance reviews.
• Supported major OR modernization projects, tenders, and turnkey solutions, contributing to strong portfolio growth across MENEA.
• Executed regional product launches and localized global marketing into MENEA‑specific value propositions to strengthen customer preference.
• Acted as the clinical and technical expert for OR tables, lights, pendants, and integrated surgical solutions, engaging directly with surgeons, OR managers, biomedical teams, and planners.
• Improved operational processes for forecasting, stock management, and market intelligence, ensuring strong business planning and distributor execution.
• Own Country Action Plans achievement in focus markets with direct and close follow up with distributors.
• led Technical Support team

Managed direct and indirect sales in key Accounts across North East Africa, driving revenue growth and ensuring strong market coverage through a hybrid channel model defined by BU.

• Built and maintained strategic relationships with key hospitals, government institutions, and private groups with main focus on Egypt and Mainly UPA, positioning Philips solutions across priority clinical areas.
• Owned the sales cycle end‑to‑end, including opportunity development, customer presentations, tender management, negotiation, and deal closure.
• Collaborated cross‑functionally with Marketing, Clinical Applications, Supply Chain, and Service teams to deliver tailored customer solutions and ensure high satisfaction.
• Drove market development initiatives and customer engagement programs to strengthen Philips’ presence and accelerate adoption of medical technologies across the region.
• Maintained strong forecasting accuracy, pipeline visibility, and territory planning to support business objectives and regional growth targets.

Managed the Surgical product line sales across Egypt, driving revenue growth, territory expansion, and strong customer partnerships in both government and private hospital sectors.

• Developed and executed sales strategies, including account planning, pipeline development, competitive positioning, and deal negotiation.
• Built and maintained strong relationships with surgeons, OR managers, biomedical departments, and hospital procurement teams, ensuring high product adoption and customer satisfaction.
• Led product demonstrations, clinical workshops, and OR presentations, showcasing technical features and clinical value of surgical solutions.
• Collaborated closely with internal teams and supplier partners to ensure smooth tender participation, pricing alignment, and post‑sales support.
• Strengthened market presence by identifying new opportunities, supporting key tenders, and driving increased market penetration for the surgical portfolio.

• Managed sales activities for the surgical product line across Egypt, building strong relationships with surgeons, OR staff, biomedical teams, and hospital procurement.
• Executed territory sales plans, conducted product demos, and supported OR evaluations to drive product adoption and meet sales targets.
• Identified new business opportunities in both government and private sectors, contributing to increased market penetration and portfolio visibility.
• Supported tenders, pricing discussions, and follow‑up on customer requirements to ensure smooth commercial processes.
• Collaborated with product specialists and management to deliver high‑quality customer engagement and post‑sales support.