Mahmoud Gomaa
Riyadh
Summary
A results-driven Commercial and Development Manager with over 14 years of experience in driving revenue growth, optimizing operational performance, and fostering strategic partnerships. Expert in contract negotiation, financial modeling, and cross-functional team leadership to enhance profitability and market share. Proven ability to identify new business opportunities and execute strategic initiatives that deliver sustainable growth along with an expertise in managing others with a strong build up relationships with all respective stake holders
Overview
13
13
years of professional experience
Work History
Key Account Manager -Othaim, Carrefour and Lulu
MBRF
Riyadh, KSA
07.2025 - Current
- Lead the business with SAR 350 million.
- Developed the monthly plan for each cluster (2 and 3).
- Implemented the plan on a weekly basis in each account.
- Enhanced execution in Othaim leaflet by implementing full-page ads instead of spots from October 2025.
- Improve the Mega participation in Othaim to have one and a half full pages instead of one full page.
- Continuing to maintain Carrefour's participation.
- Increase the number of cover page participations with Carrefour.
- Improve Lulu flyer participation - Cover Page and regular participation.
- Acquisition opportunities for hot food in Lulu.
- Negotiated and secured the Lulu BDA to strengthen partnership and drive sales.
- Negotiated and signed all the trade marketing activities with all the accounts.
- Negotiated a deal for chilled beef with Lulu.
- Negotiated a deal for chilled beef with Carrefour, local supply, currently in process.
- Review the P&L on a monthly basis and improve the price index.
- Supported commercial team in improving monthly return and reducing product damage.
- Help the team improve the Breaded Categories' sales.
- High engagement with accounts and the Commercial team.
- Performed daily follow-up to maintain strong communication and support client needs.
Key Account Manager- Tamimi, Farm, Universal,Nesto
MBRF
East Region, KSA
03.2024 - 06.2025
- Negotiated and secured BDAs with all accounts in alignment with plan.
- Negotiated and signed the BDA of Sadia Fresh with Tamimi.
- Developed and implemented a sales strategy for new business opportunities across account portfolios.
- Developed the monthly plan for each account.
- Executed the plan 100%.
- Monitored progress to ensure the successful implementation of the plan.
- Delivered top-quality execution for all accounts through meticulous planning.
- Acquisition opportunities for Hot Food in Tamimi, Universal, and Nesto.
- Managing the budget of each account.
- Collaborated with all departments to align efforts towards achieving MBRF goals.
- Resolved payment challenges with Universal and Farm, ensuring timely transactions.
- Engaged in daily communication with the commercial team to ensure alignment.
- Weekly meeting to review the business plan.
- Improve participation on the cover page in all accounts.
- Strong relationship with the accounts.
Sales Supervisor ( Sales & Merchandisers)
MBRF
South Region , KSA
11.2021 - 02.2024
- Rebuilt the MT team from scratch, where only one salesman out of five was available.
- Rebuilt the Merchandisers team, which consisted of only 12 merchandisers out of 23.
- Increased the number of Ramadan trucks to 10 from 2-3.
- Sustainable achievement in sales versus. Target.
- Demonstrating leadership and accepting the promotion of two merchandisers.
- Take leadership in handling the data for the entire region on a weekly basis.
- Successful implementation of MC1 across KSA, ranking #1.
- Successful implementation of Sonic across KSA, ranking #1 and #2.
- High engagement with the team and clients.
- Enforce the implementation of BDA's and secure more spaces for Panda, Othaim, Danube, and Bindawood.
- Preparing the monthly route plan for Sales and Merchandisers.
- Facilitated weekly sales meetings to discuss performance and strategies
- Monthly merchandisers' meeting.
- Delegate the tasks to sales team members to improve their skills.
- Work closely with other channels to close the regional target.
- Distribute the monthly target and ensure the target is achievable by area.
- Focus on value-added items and improved year on year.
- Lead the TT and FS channel to cover my colleagues during the annual leave.
- Achieved the highest position in the sales competition and won a trip to Qatar.
- Improved the team's skills and promoted one salesman to team leader.
Sales Supervisor ( Sales , Merchandisers)
MBRF
Riyadh , KSA
03.2019 - 10.2021
- Lead Team B, which consists of 25 members, including sales staff, and merchandisers.
- Preparing the monthly route plan (Sales and Merchandisers).
- Owner of the share of shelf files for the whole region to improve the percentage.
- Re-zoning the whole region.
- Weekly market visit.
- Provided exceptional customer service, resolving issues promptly to ensure customer satisfaction.
- Gave team members support needed for upselling products and services and closing sales with customers.
- Improve the share of shelf in all the categories.
- Lead the accounts in the zone (Sadhan and Nesto).
- Developed and implemented sales strategies that increased market share within designated territory.
- Train and develop the sales team members to be ready for the next step (promoted 2 out of 5 to sales supervisor in MT and TT).
- Develop the merchandising team to be ready for the next step (promoted to MT and TT) from salesman.
- Working closely with all departments.
- Implemented the trade marketing activities.
- Implemented the planogram for each category and gondola end.
- Weekly sales meeting.
- Monthly merchandisers meeting
Key Account Sales Executive
BRF
Al- Khobar, East Region - KSA
07.2017 - 02.2019
- Managed key accounts in the Al-Khobar area, ensuring customer satisfaction and relationship-building.
- Implemented the BDA - SOS.
- Implemented promotional activities.
- Collected orders, followed up on deliveries.
- Build strong relationships with the stores.
- Prepared daily and weekly reports.
- Following the merchandiser's route on a daily basis to ensure the coverage is 100%.
Key Account Sales Executive
-BRF
Hafar Al-Batin, East Region - KSA
01.2013 - 04.2017
- Handling key accounts in the Hafar Al-Batin area (Sales and Merchandisers).
- Preparing the weekly plan with internal follow-up.
- Responsibility for increasing the volume and decreasing the RTV%.
- Expanded product placement across all categories to enhance visibility.
- Follow the route plan on a daily basis.
- Consistently achieved sales targets.
- Resolved customer issues and complaints with quick-thinking problem-solving.
- Achieved company targets by implementing successful sales strategies.
Education
Law -College
Assuit University
EgyptBullet Proof Manager Program
Crestcom International LLC.
KSASkills
- Discipline
- Hard work
- Patience
- Consistency
- Account management
- Client relationship management
- Sales strategy development
- Trade marketing execution
- Time management
- Problem-solving under pressure
- Results-driven mindset
- Reporting tools
- Team recruitment, training, and coaching
- Sales forecasting
- Team leadership
- Self motivated
- Negotiation
- B2B account management
- Sales reporting
Timeline
Key Account Manager -Othaim, Carrefour and Lulu
MBRF
07.2025 - Current
Key Account Manager- Tamimi, Farm, Universal,Nesto
MBRF
03.2024 - 06.2025
Sales Supervisor ( Sales & Merchandisers)
MBRF
11.2021 - 02.2024
Sales Supervisor ( Sales , Merchandisers)
MBRF
03.2019 - 10.2021
Key Account Sales Executive
BRF
07.2017 - 02.2019
Key Account Sales Executive
-BRF
01.2013 - 04.2017
Law -College
Assuit University
Bullet Proof Manager Program
Crestcom International LLC.