MAHMOUD SALMAN
Dubai,Dubai
Summary
Senior Content Manager with 10+ years of experience driving content strategy, brand positioning, and cross-functional execution across digital platforms. I build scalable content frameworks that align with business objectives and deliver measurable ROI—known for merging creativity with strategic impact to elevate brand visibility and user engagement.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Senior Content Manager
Icon Advertising
03.2022 - Current
- I drive content strategy and storytelling for high-profile clients, blending data-driven engagement, team collaboration, and creative execution to maximize impact across platforms
- Led brand storytelling and content strategy, aligning messaging with business goals, contributing to a 35% increase in audience engagement
- Managed editorial workflows, collaborating with teams to enhance brand alignment, reducing content approval time by 40%
- Optimized SEO-driven content strategies, increasing organic website traffic by 2.4K monthly visits in 3 months
- Supervised content teams, ensuring consistency, quality, and audience engagement, resulting in a 25% boost in social media interactions
- Drove high-impact campaigns and ad messaging, increasing brand awareness and leading to a 20% uplift in lead generation
- Developed & managed end-to-end content execution, ensuring seamless planning and optimization, reducing turnaround times by 30%
Content Manager & Bilingual Copywriter
Huawei Technologies
01.2019 - 01.2022
- Managed service marketing campaigns across MEA, overseeing all promotional content across Huawei's digital ecosystem
- Managed MEA-wide marketing campaigns, leading 10+ regional content launches, increasing user acquisition by 18%
- Led localization & translation for Huawei's service content across multiple platforms, expanding reach to 15M+ Arabic-speaking users
- Enhanced website UX & content flow, increasing click-through rates by 32%, optimizing content for user engagement
- Directed the creation of promotional materials, aligning with global brand strategies, increasing campaign effectiveness by 45%
- Collaborated with PR teams, leading to 8+ high-impact press releases that secured coverage in regional media outlets
- Supervised multilingual content localization for Huawei Mobile Services (HMS), ensuring linguistic accuracy for 100+ product descriptions
- Approved & edited all press releases for Huawei Service Marketing campaigns, improving brand consistency by 30%
Senior Copywriter & Content Developer
Turning Advertising (Zulekha Hospital)
03.2016 - 01.2019
- Managed content for top clients, including Panasonic, British Council, Al-Futtaim Automotive, Uncle John Ice-Cream and more
- Created high-engagement ad campaigns, increasing brand awareness for healthcare, retail, and lifestyle sectors, boosting conversions by 22%
- Developed bilingual government communications and official press materials, contributing to a 15% improvement in public engagement
- Led social media campaigns and monitored audience metrics, achieving a 50% increase in follower growth
Medical Interpreter & Content Coordinator
Cleveland Clinic Abu Dhabi
08.2015 - 01.2016
- Translated and localized critical medical documents to enhance communication between healthcare professionals and patients
- Translated & localized critical medical documents, ensuring clarity and cultural accuracy, facilitating communication for 500+ patients
- Facilitated real-time interpretation between doctors and Arabic-speaking patients, reducing miscommunication incidents by 35%
- Reviewed & edited bilingual medical content, ensuring compliance with healthcare standards, improving document accuracy by 25%
Education
Master of Arts - Applied Linguistics And Translation
An-Najah National University
Palestine02.2014
Bachelor of Arts - English Literature
An-Najah National University
Palestine04.2008
Skills
- Content Strategy
- Brand Messaging
- Editorial Planning
- Content Development
- Creative Direction
- Localization
- SEO Writing
- Script Writing
- Blogging
- Proofreading & Editing
- Press Release Writing
- CMS Management
- Data Analysis
Certification
- Awarded Best Huawei Reviewer – Global Recognition
- Social Media Analytics & Strategy Course – 2024
- Public Relations Training – Local Institution's PR Program
- Certified Front Desk Representative – American Hotel & Lodging Association
LANGUAGES
English - Proficient
Arabic - Native
Accomplishments
- Awarded Best Huawei Reviewer – Global Recognition
- Ranked #1 Best Reviewer Worldwide & Top 10 twice for content evaluation.
- Social Media Growth
- Developed content strategy, scaling audience by 140K with sustained engagement.
- High-Impact Brand Campaigns
- Led content and creative strategy for top brands, including Noon, Continental, and Emirates, driving engagement and conversions.
- Global Digital Activations
- Managed content & creative strategy for Noon, Continental, Mercedes-Benz, Suzuki, Emirates, driving engagement & conversions.
- SEO & Content Strategy Success
- Revamped Icon Advertising website, increasing traffic from 300 to 2.7K monthly views in 2 months with continued growth.
Timeline
Senior Content Manager
Icon Advertising
03.2022 - Current
Content Manager & Bilingual Copywriter
Huawei Technologies
01.2019 - 01.2022
Senior Copywriter & Content Developer
Turning Advertising (Zulekha Hospital)
03.2016 - 01.2019
Medical Interpreter & Content Coordinator
Cleveland Clinic Abu Dhabi
08.2015 - 01.2016
Master of Arts - Applied Linguistics And Translation
An-Najah National University
Bachelor of Arts - English Literature
An-Najah National University
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