MAHMOUD TAREK EL-SOROGY
Business consultant /Analyst
Cairo
Summary
Orthopedic surgeon with a keen interest in business, marketing, and the software industry. Leveraging my medical background, I have successfully integrated CRM Dynamics into various organizations, transforming my mindset to analyze business opportunities and optimize healthcare practices. As the Founder of Wellona Medical Services, I excel in aligning business objectives and collaborating with vendors. A dynamic team player and communicator, I am driven by self-motivation and a passion for advancement. Outside of work, I express myself through percussion as I believe music is both a form of communication and art..
Overview
12
12
years of professional experience
2
2
Languages
Work History
Senior Business Analyst of MENA Region
Myoncare GmbH
10.2022 - Current
- Certainly, let's rephrase your experience to align more closely with a business analyst role:
- In my capacity as a business analyst, I've meticulously examined the dynamics of CRM Dynamics 365, particularly within the Customer Service and Sales modules. My primary objective revolves around optimizing these modules to seamlessly integrate with our existing business processes, thereby enhancing overall efficiency and effectiveness.
- Operating at the intersection of business development, marketing, and product management, I assume the responsibility of identifying potential business opportunities. This entails conducting comprehensive market analyses, developing strategic marketing plans, and fostering collaboration with stakeholders across diverse business units.
- Using CRM (Microsoft Dynamics) as a powerful analytical tool, I delve into data-driven business analysis and reporting. By harnessing the wealth of information available, I extract actionable insights to inform decision-making processes and drive business growth.
- Moreover, I oversee the entire lifecycle of our products or services, ensuring alignment with organizational goals and objectives. Collaborating closely with the product team, I contribute to the design, documentation, and maintenance of system processes, ensuring seamless integration and alignment with business needs.
- Through effective communication channels, I distill complex analyses into clear and concise insights, presenting key findings and recommendations to stakeholders. This facilitates informed decision-making and empowers the organization to achieve sustained success and growth.
- Mentored junior analysts on best practices for business analysis techniques, fostering professional growth within the team.
- Implemented Agile methodologies within project teams, increasing overall adaptability and responsiveness.
Senior Business Analyst
RED SQUARE Agency
05.2022 - 07.2022
- During my tenure as a business analyst, I worked in the marketing module of Dynamics CRM within my organization. My key responsibility involved collaborating closely with vendors to ensure seamless implementation of the CRM system, aligning it intricately with our business processes.
- In this capacity, I played a pivotal role in the testing phase, working closely with the Quality Assurance (QA) team to validate system functionalities and ensure they met our business requirements. This involved conducting thorough assessments, identifying areas for improvement, and facilitating necessary adjustments to optimize system performance.
- Additionally, I acted as a liaison between various stakeholders, bridging the gap between business needs and technical functionalities. By leveraging my expertise in business analysis, I contributed to the development of comprehensive strategies aimed at maximizing the utility of the CRM system and driving tangible business outcomes.
- Overall, my involvement in the implementation and testing of Dynamics CRM underscored my commitment to streamlining processes, enhancing efficiency, and ultimately, facilitating the achievement of organizational objectives.
Head of Brand Activation & BD Projects
OneHealth by AXA Africa
11.2020 - 10.2021
- In my role as Head of Brand at AXA, I assumed a comprehensive leadership position where I actively participated in every stage of the business process, from the inception of a product through to its launch and beyond. My involvement began with the R&D phase, where I collaborated with cross-functional teams to develop innovative products and formulate effective marketing strategies.
- Throughout this journey, I leveraged our tools, particularly CRM Dynamics, to streamline operations and ensure seamless coordination among teams. From conceptualization to execution, I played a pivotal role in guiding the product lifecycle, ensuring alignment with our overarching brand objectives and market demands.
As we engaged with B2B customers, I utilized the capabilities of Dynamics CRM to track our interactions, monitor progress, and optimize our approach in real-time. This enabled us to enhance customer engagement, strengthen relationships, and ultimately drive business growth. - Moreover, I closely monitored and analyzed our return on investment (ROI), utilizing the comprehensive insights provided by Dynamics CRM to gauge the effectiveness of our marketing initiatives and strategic decisions. By leveraging these insights, I continuously refined our strategies to maximize ROI and drive sustainable business success.
- Overall, my leadership as Head of Brand at AXA underscored my commitment to driving innovation, fostering collaboration, and leveraging technology to deliver impactful results across the entire business spectrum.
Business Consultant
OneHealth by AXA Africa
1 2020 - 10.2020
- Partnered with AOH as a Wellona Business Consultant to deliver the seasonal clinic in the Stella Walk project and other health education and crowd engagement projects
- Presented the feasibility study for the walk-in clinic to AOH along with a full operational plan
- Presented and executed the marketing plan for the wellness concept to AOH
- And executed all the related ATL and BTL advertising for the project
- Customer support via collecting insights & recommendations and generating reports to improve the service & deliver better value to the customer by using CRM (Microsoft Dynamics)
- Established strong client relationships through excellent communication and negotiation skills to secure long-term contracts.
- Implemented data-driven decision-making processes to optimize resource allocation and boost profitability.
- Analyzed complex data sets to identify trends, uncovering valuable insights that informed strategic decisionmaking.
Founder & CEO
Wellona Medical Services
04.2018 - 01.2021
- Coordinate, strategize, and oversee the operational and financial functions of the organization, ensuring optimal performance and efficiency. Serve as a strategic partner in the development and execution of company plans and initiatives.
- Analyze and provide recommendations on the potential impact of long-term growth strategies, as well as the introduction of new regulatory measures.
- Continuously evaluate the company's financial, operational, sales, and marketing frameworks to identify areas for improvement and enhance overall effectiveness.
- Notable projects include the establishment of a seasonal clinic in Ras El Hikma - North Coast (Mountain View 2018), setting up medical labs in various medical faculties (BUC 2019 to 2020), and the implementation of a seasonal clinic in Stella Walk - Sidi Abdel Rahman - North Coast (AXA OneHealth 2020).
- Attracted top talent for the company, fostering a collaborative and high-performance work environment.
- Developed strong partnerships with key industry players, contributing to an increased market presence.
Orthopedic Surgeon
Ain Shams University Hospitals
07.2012 - 01.2020
- Ain Shams University Hospital, El Demerdash Hospital, and El Marg
- Day Surgeries Hospital, contributing expertise in orthopedics. Additionally.
- orthopedic doctor for Al Ahly Water Polo team. Ran a successful private clinic, providing specialized medical care to patients.
Contract Projects
Next Care
1 2017 - 1 2018
- Worked on NextCare - Pool Control project, auditing and revising major claims that exceed the insured ceiling to be deducted from the overall insurance pool of the client using CRM dynamics Sales and customer service modules
- Communicated with the service providers as well as updated the policy internally with any changes required for more efficient operation
- Worked as an International Health Customer Care Officer, liaising between VIP clients and the service provider to ensure that claims, approvals, payments, and reimbursements are provided using the CRM system
- Established a strong relationship for customer excellence & retention.
- Utilized expert knowledge of various software tools and platforms to effectively manage tasks and monitor performance metrics.
- Implemented risk mitigation plans to minimize potential obstacles and ensure smooth project progression.
- Streamlined workflow processes to increase team efficiency and improve overall project outcomes.
- Conducted thorough research on industry trends and competitor analysis, driving well-informed decision-making processes.
Claims Auditor
GlobeMed
10.2016 - 07.2017
- Perform a technical audit on medical claims
- Justify the rejection reasons on the system in rejection cases to facilitate the reconciliation process
- Proper implementation of agreements on claims in collaboration with the audit and processing team Individually monitors, analyzes, and reports claims information including relevant healthcare trends and high-cost claims by segment using CRM Dynamics
- Served as a subject matter expert within the Claims Auditor team, offering guidance when needed to support overall team effectiveness.
- Participated in ongoing professional development opportunities to stay current on industry trends, enhancing personal skill set and benefitting the organization.
- Collaborated with other departments as needed to ensure seamless communication during the claims process, promoting effective teamwork across the organization.
- Collaborated with claims adjusters, ensuring proper investigation and resolution of complex cases.
- Reduced claim overpayments with comprehensive analysis of billing discrepancies and adherence to company policies.
- Review major claims, hospital bills, and physician notes and data to devise and refine procedures for identifying and resolving billing errors and provider billing practices.
Education
CRM Dynamics Marketing -
LinkedIn Learning
Product Management - undefined
LinkedIn Learning
Bachelor of Medicine & Surgery - Orthopedic Surgery
Ain Shams University
Ain Shams Cairo 04.2001 -
Skills
undefined
Timeline
Senior Business Analyst of MENA Region
Myoncare GmbH
10.2022 - Current
Senior Business Analyst
RED SQUARE Agency
05.2022 - 07.2022
Head of Brand Activation & BD Projects
OneHealth by AXA Africa
11.2020 - 10.2021
Founder & CEO
Wellona Medical Services
04.2018 - 01.2021
Claims Auditor
GlobeMed
10.2016 - 07.2017
Orthopedic Surgeon
Ain Shams University Hospitals
07.2012 - 01.2020
Bachelor of Medicine & Surgery - Orthopedic Surgery
Ain Shams University
04.2001 -
Business Consultant
OneHealth by AXA Africa
1 2020 - 10.2020
Contract Projects
Next Care
1 2017 - 1 2018
CRM Dynamics Marketing -
LinkedIn Learning
Product Management - undefined
LinkedIn Learning
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